MediaPost Weekend Editions for September 2023
MediaPost Weekend - Saturday, Sept. 30, 2023
FTC, 17 States Sue Amazon For Monopolizing 'Superstore' Market
Amazon's Global $5 Billion Media Account Is Up For Grabs
Meta's New Chatbots Could Fuel 'Manipulative' Advertising, Lawmaker Warns
U.S. Ad Market Posts First Consecutive Monthly Gain Since June 2022
OMG Prevails In $600 Million Uber Media Review
TV Ad Price Deflation Projected To Be Sustained, And Not Just For The U.S.
JCPenney Debuts 'Abbott Elementary' Collection For Teachers
The State Of The Media Planning & Buying Union (Um, What Union?)
Publicis Wins Kimberly-Clark's $340 Million U.S. Media Assignment
Google Advertisers Withdraw Lawsuit Over 'TrueView' Metrics
OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
YouTube Updates Controversial Topic Ad Guidelines
Ad Groups Join To Define MFA Sites: Basically, They're Schlock
iSpot Gets MRC Accreditation For National Occurrence Data
Zenith Taps Magna's Finnerty As Chief Investment Officer
Trainwreck: GOP Hopefuls Ran Off The Rails In Second Debate
CW Appoints Known As Media AOR
MediaPost Weekend - Saturday, Sept. 23, 2023
Watchdog Ranks Adland's Work For Fossil-Fuel Industry, WPP Tops The 'F-List'
Havas Wins Shell Media Account Amid Protests Against Agencies Promoting Fossil Fuels
New 4A's Partnership To Help Agencies Reduce Carbon Footprints
Amazon To Introduce Ads To Prime Video, Charge For Ad-Free Service
ChatIPG: Mediabrands Reboots Tech, Data Stack Under A Global Kinesso Brand
Why TikTok's 'Self-Attribution' Model May Be The Next New Thing, Or Not
End Of An Era As Murdoch Hands Reins To Son
He Isn't Dead, Yet
How You Can Help Ukraine Win The Information War
Is It Time For A Media-Buying Bill Of Rights?
Stagwell To Help Commercialize RealClearPolitics During '24 Election Cycle
What Happens In Vegas Could Crowd You Out
We're Not Your Father's Rate & Data Service: A Conversation With SRDS' Heather Petaccio
GroupM's Wavemaker Takes H1 Global New Biz Crown
S4 Capital Shares Fall 21% On Downgraded Full-Year Outlook
New Fall TV Season Getting Off To 'Irrational' Start
Amazon Scores 16.6M For First 'Thursday Night Football' This Season, Up 8%
MRC Clarifies Nielsen/Amazon 'TNF' Ratings Decision, Says It Remains Unaccredited For Now
U.S. JIC Expanding From 'Currency' To Audience Measurement
And Then There Were Three (Conditional) Ad Currencies
MediaPost Weekend - Saturday, Sept. 16, 2023
FTC Recommends Format Changes, New Icons For Children's Advertising
Byron Allen Bids $10B For ABC, Other Disney Nets
Another Ground-Breaking TV Deal For Disney?
Why Television Reach Is Poised To Strike Out
Tech Titans Meet On Capitol Hill To Shape AI Regulation
Disney, Charter Forge Deal In Time For 'Monday Night Football' Kickoff
Court Blocks California Law Restricting Gun Ads To Minors
605 Reasons There Will Be Fewer, Not More Alt Currencies
California Assembly Passes New Data Broker Restrictions
Carat Adds U.S. To Its Kraft Heinz Remit
Google Fights Antitrust Charges,Tells Judge Search Dominance Due To Quality
Senate Urged To Scrap Online Safety Bill
It's The 1980s All Over Again: The Power Of Nostalgic TV Advertising
When We Wanted Our MTV (More Than Just Once A Year)
From Recency To Engagement To Whatever Comes Next...
MediaPost Weekend - Saturday, Sept. 9, 2023
4A's Report Urges Agencies To Hold The Line On Extended Payment Terms
Agency Credit Crisis Exacerbating, Late Media Payments Rising
Omnicom Media Group Retains Global HSBC Business
Welcome To The New Normalized: Brian Wieser Updates His U.S. Ad Model
The Themes Of Summer TV: Cannes Cops, Superspies And Superman
A Brief History Of Superheroes On TV
Ad Industry Presses To Derail California Data Broker Bill
Don't Delete The Data Needed By Millions Of Californians
Google Files To Dismiss Gannett Ad-Tech Suit, Sought To Restore Competition
Consumers Will Pay For Disney, Spectrum Money Battle
Collateral Damage To TV Station Groups From Charter-Disney Issues?
ANA/4A's Release Joint Set Of Industry Guidelines For Buying Diverse Media
Americans Apathetic About Woes Of Striking Writers And Actors
Why The Streaming, Linear TV Worlds Should Care About 'Outstream' Video Ads
Nielsen Enables 1st-Party In Big Data, Tells MRC It Plans To Use It As Accredited Currency
For Retailers, Catalogs Continue Their Comeback
Media Buyers Say Twitter/X Less Effective Than Social Media
X Corp Sues To Block California Content-Moderation Law
The Anti-Anti-Defamation League
Senate Confirms Gomez To FCC, Paves Way For Net Neutrality
Virtual-Only Industry Events Show No Sign Of Abatement
MediaPost Weekend - Saturday, Sept. 2, 2023
U.S. Ad Market Climbs 6.2% In July
Nielsen Claps Back At VAB, Corrects Amazon 'Errors And Misrepresentations'
MRC's Ivie On Nielsen's Big Data Shift: 'We're Standing Down'
Because A Zero Is Hard To Sell
Mediaocean's Nardone Moves On, Next Generation Put In Place
Why AI Isn't Your Father's HTML: A Conversation With John Nardone
Is The Pitch Process Broken? Jared Belsky Has Some Thoughts On That
Google Limits Serving For Advertisers With Unproven Track Records
NBCU Promotes Mark Marshall To Chairman Of Global Advertising, Partnerships
CNN Hires Former NYT Exec Mark Thompson As CEO, Chairman
Turning CNN Around Will Not Be Easy For New CEO
Reddit Releases Contextual Targeting, Keywords
X To Collect Biometric And Employment Data
X To Allow Ads From Political Candidates, Parties
What's Wrong With Political Ads On X?
Clash Of Republican Battle Bots Raises Usual Debate Questions
The Art Of The Running Without Running Deal
Meta Finally Tests Legs For Horizon Worlds Avatars
Former GroupM Chief Gotlieb Joins Advocado's Board
Bob Barker's Career Spanned Whole History Of TV Game Shows