MediaPost Agency Daily Editions for May 2020
MediaPost Agency Daily - Thursday, May 14, 2020
AT&T Spokeswoman 'Lily' Works From Home In Timely New Campaign
Is It Time For Marketers To 'Rethink Everything' About Their Organizations?
MediaCom Wins Duracell's Global Media Account
Canvas WW's Woolmington: 'We Are Transforming The Way We Work'
DAN Merging Dentsu, mcgarrybowen Agencies
Ad Execs: Upfront Ad Spending To Decline 33%, If It Happens At All
BJ's Wholesale Club Campaign Depicts Chaos Of Family Meals
The Impending Rise Of Appointment Shopping
MediaPost Agency Daily - Wednesday, May 13, 2020
Walgreens Boots Alliance Reviewing Global Advertising, Marketing Services Account
Agencies Attempt To Develop Case-By-Case Reopening Policies
Moms Define The New Normal For Family and Retailers
Phenomenon Appoints Song To New Chief Client Officer Role
Why John Wanamaker Is Finally Smiling
New Agency Layoff List Launches
Leesa Sleep's 'GOOD & Good' Campaign
GP Generate Adds Analytics, Social Media Directors
MediaPost Agency Daily - Tuesday, May 12, 2020
Publicis Groupe Reveals Phased-In Office Reopening Strategy
Dear Future Adds U.S. Chief Creative Officer Role
Global CEO Switch At GroupM Agency MediaCom
Pinterest: People Are More Focused On Future, Return To 'Normalcy'
ANA Releases Buyers Guide For Media Data, Eyes 'Agency-Owned' Data Platforms
Scatter Ad Market Crashes In April, Another Weakening Signal For Upfront Demand
OOH Ad Companies Manufacture Protective Gear For Medical Workers
Cashmere Accelerates Launch Of Digital Content Shop
Media Epidemiology
Pereira O'Dell, Adland Veteran Rebecca Rivera 'Save The Internships'
Connelly Partners Wins Liberty Bank Creative, Media AOR
MediaPost Agency Daily - Monday, May 11, 2020
Agencies Work With Non-Profits Helping Moms, Families
Survey Reveals Daily Strains On Working Parents During Pandemic
Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV
This Week's IPG 'Floor 9' COVID-19 Podcast: UM Strategists Lin Liu And Mat Maroni
Consumers Focus on Homemade and Heartfelt This Mother's Day
4A's MAIP Intern Program Adapts To New Rules Of Work
A Changed World Means The Ad Industry Must Also Change How Video Is Bought And Sold
Cheers To Mom: Do Nothing On Her Special Day
Mark Wenneker Eyes Next Move After MullenLowe Departure
MediaPost Agency Daily - Friday, May 8, 2020
Havas Media's Mears: Crisis Accelerating Digital Transformation, Shift To Ecommerce
Omnicom Merges Rapp With Proximity, Scognamiglio Will Lead
Palo Alto Networks Unveils Its First National Campaign
Horizon Media To Use TransUnion ID Data For Cross-Platform Targeting
Disney Advertising Sales To Offer Agency-Specific Virtual Upfronts
Ad Execs: Recovery To Start In Q3, Budgets To Remain Highly Flexible
Brands That Are Helping During COVID-19 Are Feeling The Love On Social
OOH Data Shows Americans' Daily Travel Continues To Return To Normal
Another Celebration Upended By The Pandemic-Happy Mother's Day!
New Business Slashed By 30% In Q1
15% Of Programmatic Spend Disappears Down 'A Black Hole,' ISBA Alleges
Angel Soft Rolls Out Relief Fund To Support Families In Need
Virtue Lands Cholula Hot Sauce Biz
MediaPost Agency Daily - Thursday, May 7, 2020
IPG Rebrands Cadreon As Matterkind
Mondelez Plans Imminent Media 'Attack,' Feasts On At-Home Snacking Revenue
Accenture Finds COVID-19 Permanently Changing Consumer Behaviors
MoonPie Has Created A Virtual Roomate/Alexa Skill To Keep People Engaged
McCann Finds Brands Least Trusted Source For Info About Pandemic
By One Key Measure, Ad Industry Returns To Normal: Business Content Consumed
FCB Promotes Two To West Coast Co-President's Role
Agency Offers 'Framework' For Reopening Business In Post-Pandemic Communities
Barbarian Teams With Former Basketball Star Jay Williams On Lifestyle/Entertainment Projects
The Community Taps Kline For Biz Dev, PR Role
MediaPost Agency Daily - Wednesday, May 6, 2020
The Richards Group Drives Away With Direct Auto Insurance Account
High Anxiety: 83% Of Americans Feel 'Stressed and Overwhelmed' Since COVID-19 Arrival
FOMO Driving Interest In Returning To Movie Theaters
She Runs It Announces Virtual Memberships
Association Chiefs On Innovation, Collaboration And Flattening 'The Curve'
Simple: Court Says Bud Light's 'Corn Syrup' Ad Tells It Like It Is
Marketing During VUCA Times
Omnicom's The Integer Group Launches Adaptive Retail Division
MediaPost Agency Daily - Tuesday, May 5, 2020
Clorox Consolidates $500 Million Media Business With OMD
Destinations Remind Travelers Of Sights To Be Seen When Restrictions Lift
Opinions Mixed Over Priority COVID-19 Testing For Athletes
Content Studio, Backed By Horizon Media, Taps Influencer For Senior Role
Adland Entrepreneur Banks On Creative Collaborations
Mindshare Finds Americans Plan To Spend Less Time With Media After Pandemic
Agency Study Finds Employees Split On Remote Vs. Office Work Post-Pandemic, Some Would Quit
IPG Cancels In-Person Annual Meeting, Which Will Now Be Held Virtually
Celebrate Cinco De Mayo With Mexican Food Takeout Or Delivery
W2O Adds Bryan Specht To Leadership Team
MediaPost Agency Daily - Monday, May 4, 2020
Adland Luminaries Back Humble Design Auction Effort
Shopper Agency Unveils Device To Combat 'Pandemic Anxiety'
Taking Different Approaches, WPP, Omnicom Set Annual Meeting Dates
Rainier Beer's 'Hibeernation' Campaign
MAD London Switches To Friday Delivery
This Week's IPG 'Floor 9' COVID-19 Podcast: Shopify Marketing Chief Amy Hufft
National TV Sinks 13% In March, 5% In Q1 Due To COVID-19 Pullback
This Year, Mother's Day Will Be Muted -- And Magnified
89% Of Consumers Concerned About Returning To Brick And Mortar
Publicis Boss Tells Adland To Prepare For A 'New Normal'
Rbb Communications Creates Miami Eats Campaign
MediaPost Agency Daily - Friday, May 1, 2020
Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'
4As Appoints New Government Relations Head
WPP Chief Creative Officer O'Keeffe Departing
A Month Later, IAB Finds 'Buy-Side' More Resolute About Ad Cuts: Especially For Traditional Media
Adland Braces For Sorrell's 'Deep Doo Doo'
Nina Hale Agency Rebrands As Collective Measures
Make-A-Wish Reaffirms Its Purpose Despite COVID-19
Havas Unit Unveils New Communications Program To Get Businesses Up And Running Quickly Again
Chick-fil-A Launches Meal Kit in Response To Pandemic
VB&P Bolsters In-House Production Shop
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