While the mobile commerce revolution is still in its infancy, it's nearing that magical number around market share. Until now, mobile commerce as a percentage of sales or of retail started in the single digits, finally moving into the teens. Numerous new market tallies report the state of commerce. For the most part, they all show mobile commerce to be in the teens as a percentage of sales or revenue.

It appears that some retailers don't yet accept many aspects of mobile commerce. While research studies generally identify viewpoints to help forecast where something is going, they also illustrate minority viewpoints, since it's beyond rare that everyone agrees on everything. In a study I wrote about yesterday, I pointed out that the majority of retailers are expecting higher sales this holiday season with many looking at mobile as a significant revenue source.

The holiday shopping forecasts are starting to come out and retailers can expect even more of their sales being influenced by mobile this year. A rather obvious cause is that more shoppers have smartphones than they did last year and some merchants are coming to grips with this reality. With the majority of retailers expecting higher sales this year, many are looking at mobile as a significant source of revenue and as a driver of store traffic. A majority (53%) expect mobile transactions will account for a significant portion of holiday revenue and more than a third (38%) see mobile …

Mobile barcode scanning can lead to more than websites and rich experiences. I was reminded of this earlier this week when one of my sons returned from Best Buy with a new, high-performance multi-terabyte hard drive (he's a videographer and deals with large video files) for his computer. He proudly informed me he got a deal after scanning the barcode. As you might expect, he has grown up with barcode scanning as a routine part of his in-store shopping behavior.

The serious money in mobile payments is mostly behind the scenes and mobile wallets may not be far behind. Sure, there are the transactions and processing fees that happen after a credit card sale, and most of those are not likely to go away any time soon no matter the payment device. But then there is the dynamic of aggregation. There is what I call aggregation on the top, where a company aggregates others, with itself becoming the prime, consumer-facing vehicle.

The mobile wallet continues its molasses march forward. Following delayed and retooled pilots in Austin and Salt Lake City, the carrier consortium Isis announced it will be rolling out the system nationally later this year. I remember the first time I tried the Isis system almost a year and a half ago. It was following a panel on mobile payments at the annual SXSW mega-confab addressing the why and when of mobile payments. The focus of the panel was on the Isis joint venture with Verizon Wireless, AT&T and T-Mobile working to provide a commerce network for merchants, banks and …

With back-to-school shopping already moving into high gear, mobile shoppers are looking for an edge. When taken together, several new research studies point to potential mobile influence in back-to-school shopping behaviors. As a benchmark, consumers will spend a total of $72.5 billion on back-to-school items in the U.S. this year, according to Prosper Insights and Analytics in a study conducted for the National Retail Federation (NRF).

As more retail shopping efforts target smartphone owners who lean toward using mobile websites over apps, what happens to the heavy apps user? I'm referring to the mobile elite here, the power users who can't even count how many apps they've installed over time or the number they currently have on their phone, there are so many. And those apps don't just sit there; they're used all the time. You or someone you know likely falls into this category.

As in various other aspects of commerce, mobile website strategies for shoppers is becoming more sophisticated and targeted. While smartphone penetration is increasing, the final verdict on what most consumers ultimately will do with those phones is not yet in. Some shoppers will use apps, with all the inherent speed and capabilities, for various things. For example, among the top app uses are finding coupons, comparing prices and getting offers and deals, according to recent research from GigaOm, which we previously wrote about.

The world of data tracking for mobile commerce is getting much more precise. The phone knows where the phone goes, as we all know. And that knowledge can be used to help provide better services to those carrying them. Any driver using Google Navigation, for example, gets the benefit of other phones being tracked to identify bottlenecks on roads ahead. The next step was for Navigation to automatically re-route your trip to avoid the traffic jam, so the benefit became seamless.