OMMA Today Editions for August 2016
- OMMA Today - Wednesday, Aug. 31, 2016
- Pinterest Improves Targeting For Advertisers
- CBS All Access Debuts Ad-Free Option
- Google Search Pushes Out Live Carousel Feature For Publishers
- Google Searches Across Apps On Devices Running Android OS
- For Stores, Mobile Now 52% Of Digital Spend; Instagram Still Rules
- Equifax Unit Teams Up With Adobe For Enhanced Audience Targeting
- In On-Demand World, It's Time For On-Demand Video Advertising
- Digital Startup PressPlay Teams WIth NBA's Curry For Exclusive Content
- Sun Sets On Sunrise, Microsoft Pulls Plug On App
- OMMA Today - Tuesday, Aug. 30, 2016
- OpenX, Meredith Local Expand Partnership With Header Bidding
- SVOD Platforms Spend Big On Advertising For Summer TV
- InVision Boosts Email Engagement With Geotargeting, Design
- Flipboard Launches Private Marketplace, Selects Rubicon Project To Automate Buying Of Mobile Ad Inventory
- Are Weekends The Secret Ingredient For Email Marketing?
- FTC Urged To Stop WhatsApp From Sharing Data With Facebook
- Mobile Isn't Just First, It's Primary
- Integral Ad Science, Nativo Align Viewability Measurements For Native Ads
- Fox Sports' Cowherd Launches TheHerdNow.com
- Jeff Jones Drives Uber As New President
- OMMA Today - Monday, Aug. 29, 2016
- AppLovin Looking At Potential $1.5 Billion Buyout
- AT&T Prevails In Battle Over Mobile Broadband Slowdowns
- Machine-Learning Search Algorithms Can Learn From Human Bias
- SVOD Platforms Spend Big On Advertising For Summer TV
- The Global Run Of The Internet Of Things: New Products Tested Everywhere
- Sizmek And Fuisz Partner To Enhance Object-Recognition Technology Within Video Advertising
- Who Moved My Digital Inventory?
- InVision Boosts Email Engagement With Geotargeting, Design
- Microsoft Attacks Hate Speech On Its Sites
- Kantar Media Names Passwaiter To Head Political Unit
- OMMA Today - Friday, Aug. 26, 2016
- Facebook Challenges Google, Microsoft In AI, Builds Vision Algorithms For Video
- Search Plays Major Role In Mobile App Installs For Google, Apple
- SpinMedia For Sale, Site Loses $5 Million Yearly
- Engines May Need To Pay To List Articles In Search Results
- Ad Watchdog Piles On Kardashians For Deceptive Marketing
- Baidu Removes Bitcoin, Virtual Currency Advertising
- Trump's Digital Game Begins, Clinton Campaign Among Most Digitally Sophisticated
- You Hate Me, You Really Hate Me
- Wise Data Media Offers 55K+ More Premium Video Units Through Exclusive Partnership With Distrify
- McClusky Named Sports Illustrated Group Digital Editor
- OMMA Today - Thursday, Aug. 25, 2016
- WhatsApp To Share Your Data With Facebook Now
- Ad Demand Reaches Seasonal Low, But Posts Best July Ever: Digital Remains Ascendant
- Search Plays Major Role In Mobile App Installs For Google, Apple
- Google Plans To Expand YouTube As Content Platform With New Social Network Features
- Adelphic, Grapeshot Team For Live Audience Targeting, Brand Safety Too
- VOD Impressions Rocket, Ad Glut At Minimum
- Jivox Launches Platform For Dynamic, Personalized Video Advertising
- Agencies: Programmatic Still Pre-Post-Web
- OMMA Today - Wednesday, Aug. 24, 2016
- Veritone Secures Up To $50M In Funding Based On Milestones
- Deep-Linking Emails Offers Opportunity To Engage With Mobile Audiences
- Google Sets Deadline To Remove 'Intrusive' Interstitials
- Dstillery And White Ops Expand Partnership To Focus On Mobile Ad Fraud
- 'BuzzFeed' Splits Up News, Entertainment: Puts Emphasis On Video
- Time Inc. Partners With Index Exchange On Header Bidding Wrapper
- Pepsi Launches Sound Drop Music Platform For Emerging Artists
- No More Publishers At Time Inc. -- Why? COO Mark Ellis Explains
- Harley-Davidson Debuts Engine On Facebook
- OMMA Today - Tuesday, Aug. 23, 2016
- Pinterest Acquires Talent, Tech Behind Instapaper
- Traditional U.S. Ads Slow In 2Q, Online Ad Spend Rises
- Marketers: Social Budgets Triple Since '09, Fall Well Short Of Original Projection
- 33Across Expands Partnership With LiveRamp Offering Insight Into 200+ Audience Segments
- AMI Reports 29% Growth In Digital Audience
- YouAppi Takes On Mobile User Acquisition Fraud
- The Three Things You Need To Know About Walmart's Acquisition Of Jet.com
- IPG: Ads Minimally Meeting MRC Viewability Standard Lack Impact
- OMMA Today - Friday, Aug. 19, 2016
- Cheetah Mobile Pivots To Content After Purchase Of News Republic
- Campaign Monitor Launches DIY Automation
- The Agency-Brand Paths For Augmented And Virtual Reality
- Almost Half Of Marketers In Study Serve Video Programmatically
- Top Editor Morrissey Exits Broadly Site
- CrunchBase Boosts Email Leads 20% With Autopilot
- Do Millennials Prefer Smartwatches To Facebook?
- Zombies In Adland: Groundbreaking Snapchat Campaign For Activision
- Advertising: Stop And Consider The Consumer's Perspective
- OMMA Today - Thursday, Aug. 18, 2016
- Gawker.com Will Cease Publishing
- Facebook To Build Gaming Platform For Publishers
- Why Consumers Are Listening To Snapchat's Ads, And Not Facebook's
- Campaign Monitor Launches DIY Automation
- U.S. Publishers Must Cooperate To Compete
- Videology Says It's Improved Its Predictive Targeting Capabilities
- Bonnier Corp. Expands Revs With Sand Sports Acquisition
- Moz Cuts 28% Of Workforce To Refocus On SEO
- 'New York Times' Nixes NYT Now App
- OMMA Today - Wednesday, Aug. 17, 2016
- Instagram Debuts Events, New Video Channel
- Google Introduces Three AdWords Express Features For Small Businesses
- GOP Bows Social Media Campaign Targeting Hispanics
- Top 3 Mobile Video Ad Mistakes Brands Still Make
- Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSP
- Pinterest Adds Promoted Video To Arsenal
- Peer39 Integrates With Bucksense' Programmatic To Enhance Media Buying
- Microsoft Turns To Litmus Community For Email Design Feedback
