• Ipsos' Steve Kraus: Affluent Are Multichannel; Ergo, Brands Must Be Multichannel
    Few people know more about the media consumption habits of America's affluent than Stephen Kraus, chief insights officer at Ipsos, a company with over 35 years experience tracking and predicting affluent behaviors. I was fortunate to discuss the company's recently published the Ipsos Affluent Survey USA with Kraus.
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