Real-Time Daily Editions for October 2015
Real-Time Daily - Friday, Oct. 16, 2015
Visiblity
Long-Tail Wags The Dog-Catcher: Targeted Victory Goes Self-Serve
Digital Display Must Wake Up -- Consumers Just Aren't That Into You
Programmatic Advertising Gaining B2B Marketers' Support
Ad-Blocking Horse Leaves; IAB Closes Barn Door
Former NBCU Exec Curtis Becomes Quantcast's First Global Partnerships Director
Don't Be Creepy: A Weird Thing Happened On My Way To Remarket
Publicis.Sapient Launches Artificial Intelligence Practice
Mobile Platform Taptica Expands Into Europe With MNG
Major Brands Scaling Up Creative Programmatic
Mobile Researcher NinthDecimal Strikes Location-Based TiVo Deal
Google Defeats Authors Guild In Battle Over Book Scanning Project
Half Of Marketers Fear Losing Trust On Data Handling
Real-Time Daily - Thursday, Oct. 15, 2015
Least Objectionable Programmatic
He's Back! Bogusky Returns To Advertising, This Time It's Programmatic Video
Programmatic Television Isn't Saving You Money...Yet
Digital Publishers Cite Need For Improved Cross-Device Visitor Tech, Real-Time Signals
The Antidote To Ad Blocking
IAB 'Leans' Into Ad Block Solution, Says 'We Messed Up'
Creating A Customer Experience Cloud
Former NBCU Exec Curtis Becomes Quantcast's First Global Partnerships Director
Major Publishers Adopt STAQ's New Automated Programmatic Management Platform
PulsePoint Launches RTB Mobile Marketplace
Real-Time Daily - Wednesday, Oct. 14, 2015
Real-Time With Presidential Sites: Sanders Wins Indies, Where's 'Hilary?'
Major Publishers Adopt STAQ's New Automated Programmatic Management Platform
Ad Blocking Will Lead To Native And Search Surge
Programmatic Television Isn't Saving You Money...Yet
PubMatic Reports On Key Mobile Ad Trends
Predictive Analytics Startup EverString Gets $65M
Axel Springer Blocks Ad Blockers in Germany
PulsePoint Launches RTB Mobile Marketplace
Why Ad Blocking Is Good News For Meerkat And Periscope
Digital Publishers Cite Need For Improved Cross-Device Visitor Tech, Real-Time Signals
The Evolution Of Marketing Automation: Is History Repeating Itself?
Facebook Seeks Dismissal Of Lawsuit Over 'Faceprints'
Millward Brown Study Shows Pitfalls Of Targeting
IAB Moves Into The Neighborhood, Releases Guidelines For Local Advertising
Real-Time Daily - Tuesday, Oct. 13, 2015
'Programmatic' Search Engine Ranks Sites Based On Actual Consumer Targets, Cost To Acquire Them
Stopping Ad Blockers: No Time To Waste
Publishers Embrace Social Platforms, Mobile
At Publishers' Confab, Viewability and Ad Blockers Are Front And Center
Lack Of Transparency Causes $10 Billion Loss In Mobile
Bauer Sees Future In Online Transactions
Marketing Tech Spend To Hit $32B By 2018
Dell To Acquire EMC For $67B, Along With 'Crown Jewels' VMware
Shhh - Mitch Oscar Has A Secret: This Time It's Programmatic
Real-Time Daily - Monday, Oct. 12, 2015
Real-Time With WPP's $4 Billion Man
Marketing Tech Spend To Hit $32B By 2018
Advertisers Considering How To Help The Fight Against Ad Blocking
Turn Wants Web Standards Group To Re-Think 'Do Not Track'
Ad Tech Guru O'Connell Joins MediaMath As CMO
Apple Removes Ad-Blocking Apps That Filter A User's Entire Internet Use
At Publishers' Confab, Viewability and Ad Blockers Are Front And Center
Cartoon Network App Doesn't Violate Video Privacy Law, Court Rules
Google App Indexing Now Compatible With HTTP Deep Link iOS 9 Standards
Pharma Mines Social Media For Drug Interactions
Digital Tech, Social Connections Dominate Loyalty Index
BuzzFeed To Create Native Video Ads For Politicians
Nature
Infor Updates Email Marketing Product; Allows Social Media Integration
Fresh Google Ad Tech Brings New Dimension Of Relevance
Real-Time Daily - Friday, Oct. 9, 2015
$3B In Programmatic Video Spend In 2015, Says eMarketer
Quantcast Teams With Data Providers For Audience Targeting
Red-State Algorithm Vs. Blue-State Algorithm
Former Women Googlers, Neuroscience Expert Build Prizma Video Engine
Is Adland's Programmatic Knowledge Gap Due To Bright Things Leaving For Google?
Google Makes Investment In German AI Research Center
Verizon Revises Behavioral Targeting Program, But Privacy Concerns Persist
Fresh Google Ad Tech Brings New Dimension Of Relevance
Beacons Used for Predictive Marketing
Real-Time Daily - Thursday, Oct. 8, 2015
Green Thumbs
Publishers Need Better Ad Tech To Compete With Google, Facebook
Google Set To Take On Ad Blockers With Faster Mobile Pages
Auction-Based Selling: What TV Media Owners Need To Know
Native Optimism Remains High, But Begins Eroding: Agencies More Bullish Than Clients
KFC Uses Proximity Targeting To Promote New Burrito Range
AMC Gives Hope To Programmatic TV Buying
Diesel Embraces Programmatic For New Global Campaign
IAB UK Quells Ad-Blocking Fears With Strong Growth Figures
The In-House Trilogy: Part 3: Campaign Setup & Optimization
Advertisers Expect To Spend More On Advanced TV
Google Sees More Than Half Of Clicks Coming From Mobile
ZypMedia Brings Programmatic To Politics
Metamarkets Clients On Track To Analyze 12 Trillion Events
Ad Blocking And Teen Engagement: Here's What Marketers Need To Know
The Nuance Of Targeting In Data-Driven Advertising
Real-Time Daily - Wednesday, Oct. 7, 2015
Real Tease Blog: The Native Edition
Opera Mediaworks Utilizes Moat Analytics For Better Viewability Metric
Verizon To Share Mobile Data With AOL's Ad Network
California Attorney General Forces Silicon Valley Startup To Hire Privacy Chief
Simpli.fi Steps Up Programmatic Path For Local Media Buys
Can Facebook Be Free If Data Doesn't Flow Back To America?
Why Ad Blockers Could Win the 2016 Election
Downward Mobility: Growth Declining As Mobile Time Spent Reaches Saturation
Teens Are Much Quicker to Reply to Emails Than Baby Boomers
Connected Objects vs. Being Connected
Horizon Expands 'Invention,' Seeks To Institutionalize It
Apple Deals Publishers A Blow With In-App Ad Blocker
Microsoft Bing, adMarketplace Ink Search Deal Potentially Worth Millions
Real-Time Daily - Tuesday, Oct. 6, 2015
The Medium Is The Conveyance
Who's On FirstClick? ZenithOptimedia Acquires 'Biddable Media' Shop Down Under
Blocking The Blockers - Are Publishers Preparing To Call Time On Digital Shoplifters?
Simpli.fi Steps Up Programmatic Path For Local Media Buys
Next On Consumers' To-Block List: Content Marketing!
Yieldbot Taps Gray, Mendoza For Senior Marketing Posts
YouNow Raises $15M For Real-Time Video Platform
Mobile Forecast To Dominate Programmatic Market
Publishers Embrace Twitter 'Moments'
Disney Finds Emotion Next Targeting Metric For Advertising, Marketing
New Tool Blocks Content, Allowing Ads to Load Faster
Adapt Or Get Blocked By Your Would-be Customers
Trinity Mirror Considering Blocking The Ad Blockers
4 Ways To Engage With Consumers Through Wearable Tech Devices
Real-Time Daily - Monday, Oct. 5, 2015
Programmatic Native Will Kill Two Birds With One Stone
Movable Ink, Curalate Team To Bring Real-Time Social Content To Email
AMC's Move To Programmatic Shows Evolution Of This Market
Cross-Channel Campaign Study Confirms Integrated Data Required For Success
Weathering Advertising Week: Advertising For Good?
Brands Integrate Video Into Email To Capitalize On Engagement
Hey, What About Metrics For Brand Marketers?
Some Publishers Say No To Programmatic
Stop Disrupting Me! Publishers Giving Ad Tech The Boot
Adblock Sold To Unknown Buyer
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