Many marketers are not paying attention to data protection rules such as offering consumers a clear opt-out from being contacted, and are suffering from low customer engagement and a lack
of data, yet tactics such as loyalty schemes are fruitful in gaining consent. Almost half of marketers believe their organisations are failing to follow best practice for data capture,
with only 56% agreeing that they give consumers a clear and easy opt-out of marketing communications when collecting their information.
Read the whole story at Marketing Week »