Real-Time Daily Editions for March 2016
- Real-Time Daily - Thursday, March 17, 2016
- Ad Blocking: Advertising 'Accounts For Half Of Data Used To Read Articles'
- Taboola Bows Native Ad Product That Aims To Boost Publisher Revenue
- Beyond 'Transparency': Let's Talk About Accountability
- Facebook Bows 'Lift API' To Give More Marketers Ability To Study Ads' Impact
- Altitude Digital Adds DoubleVerify As Anti-Fraud Partner
- NYT And BBC Hit By 'Ransomware,' Malvertising
- Privately Held Merkle Reports $435M In Net Revenue
- Drawbridge CEO: 'Programmatic Has Led the Charge For Cross-Device'
- Turn 'Supercookie' Battle Sent To Arbitration
- B2B Programmatic Media Must Become As Targeted As B2C
- Will Google 360 Help Brands Better Understand Omnichannel?
- Lord & Taylor's Native Woes May Just Be Tip O' The Iceberg
- Why Marketers Should Learn To Love The Log-In
- Real-Time Data Revolution On Its Way, Says Unilever
- Gfk MRI Builds Political Ad Targeting Data Segments
- Real-Time Daily - Wednesday, March 16, 2016
- 5 Need-To-Know Programmatic Highlights From SXSW
- How To Chase Waterfalls
- Perion Reports $219M in Non-GAAP Revenue For 2015
- Cost Per Engagement Pricing Gains Currency
- Google Launches New Data Tools for Marketers
- Ad Blocking And Viewability In Mobile Advertising: Help Or Hindrance?
- Google, Facebook And Twitter Dominate Political Ad Budgets
- Viant 2015 Analysis: Viewability Rates Hardly Budge
- Demographic Targeting Is Becoming Less Effective On Social Media
- Real-Time Daily - Tuesday, March 15, 2016
- Viewability Just The Beginning Of Ad Efficacy Conversation
- Ooyala Video Index Shows Programmatic Transactions Up 160% In Q4 2015
- Lawyers Have Emails Showing JWT Was Told About Exec's Behavior
- Integral Ad Science Partners With MediaMath & Others On Video Viewability
- Forbes Had A Few Surprises At SXSW, Deep In The Heart Of Ad Blocking
- Going Beyond Data-Driven Marketing To True Intent-Driven Campaigns
- App Annie Buys AppScotch To Enhance Data, App Biz
- U.S. Marketers Think Location Data Is Important, But Don't Trust It
- Real-Time Daily - Monday, March 14, 2016
- Turner Eyes Potential In PMPs
- Adblock Plus Hints At A New Plus For Publishers, Stops Short Of Revealing It
- Is The Future Of Content Going To Be Ruled By Machines?
- BlockBust Aims To Help Publishers Thwart Blockers
- Facebook's Abandonment Of Multichannel DSP Raises More Questions
- Choozle Launches Programmatic Targeting Tools
- SXSW 2026: Robots Replace Uber Drivers, Provide Eldercare
- Embeddable, It's The New Wearable
- The New Media Mix, At SXSW It Could Be 'Mixed,' Literally
- Why 'Choosy' NYT Bought Social Influencer Platform HelloSociety
- BuzzFeed's CMO Talks New Premium Offering, Attribution Challenge
- Adblock Plus Users Get Error Message During YouTube Ads
- Real-Time Daily - Friday, March 11, 2016
- What's Ahead For Mobile Programmatic
- Majority Of Workers DON'T Fear For Their Jobs In Automated Workplace Of Future
- A PTV Primer (And Predictions) From DataXu
- Correction: WPP, Not GroupM, Invested In AppNexus
- Mediaocean And Rubicon Project Team Up
- Intermarkets Gears Up For Election Year Digital Ad Buys
- STAQ CEO: Programmatic TV, Cross-Screen Haven't Arrived Yet
- Connected TV: Why Aren't Advertisers Flocking?
- Real-Time Daily - Thursday, March 10, 2016
- Trolling For Transparency, Media's Latest Buzzword
- Fyber Launches New Self-Service Ad Server
- Ad Industry Launches Campaign Promoting AdChoices Icon
- PubMatic Hires U.K. Country Manager
- Virtual Reality (With Ads?)
- Serve Ad, Rinse, Repeat: Why Some Streaming Services Show Same Ads Again & Again
- Opera Offers Ad-Blocking Browser
- Post Office CMO Says More Creativity Will Help Battle Against Ad Blockers
- Cleaning Up Ad Fraud
- Real-Time Daily - Wednesday, March 9, 2016
- Will Marketers' Clarion Call For More Transparency Be Heard?
- Would Ad Tech Be Better Without The Vendors?
- AerServ Teams Up With Pixalate To Identify Fraudulent Inventory
- Study: 75% of Agencies Think Streaming Video Rocks, Twitter In Decline, Programmatic TV Lags
- Cadreon And Rubicon Project Partner On Direct Buying
- FCC Urged To Curb 'Pervasive Tracking Practices'
- Alibaba Leads Programmatic Spend In China
- Quantcast Execs Explain Why Marketers Should Embrace New Tech
- Digital Spend Will Outpace TV Next Year, eMarketer Says
- Real-Time Daily - Tuesday, March 8, 2016
- TubeMogul Campaign Says Working With Google Ad Stack Not In Advertisers' Best Interests
- Flashtalking Sees Improved Mobile Tracking After Device[9] Acquisition
- ispDigital's Digilant Names New Global CEO
- Clear Channel Outdoor Taps Rifkin As SVP Programmatic
- Header Bidding: It's Just Putting The Auction First, Not Last
- Programmatic Isn't The Opposite Of Manual
- A Cross-Device Convo With GroupM Connect And Univision Communications
- 'New York Times' Limits Access for Some Ad-Blocking Visitors
- Post-VivaKi Shuffle, Publicis Feels Sting Of Talent Loss
- TV's Renaissance Will Be Born From Better Attribution Data
- Publishers Get Tooled Up In The Fight Against Ad Blockers
- Real-Time Daily - Monday, March 7, 2016
- GABBCON Working Group Is Creating Audience Buying Standards For TV
- TubeMogul Takes Direct Aim At Google In 'Manifesto For Independence'
- The Art Of The DEAL: IAB Proposes Explicit Value Exchange To Thwart Blocking
- Sharethrough And The Trade Desk Team Up On Native Programmatic
- Choozle Hires U.K. Country Manager For European Expansion
- Deloitte's New Data-Driven Pitch At SXSW
- The Truth About Native Advertising And Ad Blocks
- Is 2016 The Year Of Programmatic Creative?
- YouTubers Shill For Mobile Game Makers With Roostr.tv
- WPP's CEO Sir Martin Sorrell Pooh-Poohs In-House Programmatic Trend
- NBCU's Move Into Programmatic Positive Sign -- But More Work Still Necessary
- Beachfront Media Makes Programmatic Buying Easier
- One Analyst's View: National TV Ad Sales Methods Still 'Far From Revolution'
- Real-Time Daily - Friday, March 4, 2016
- GABBCON Bows Automated Linear Broadcast Cross-Device Standards For Audience Buying
- Study Finds Only 40% Of Digital Buys Going To Working Media
- ANA Forreser Study Shows Marketers Like Programmatic Despite Major Concerns
- ANA Study Finds Marketers Taking Programmatic In-House: Cites Transparency, Fraud
- AT&T Launches Private Marketplace
- AT&T AdWorks Launches Video Programmatic Platform
- More Investment In Data Integrations To Come At Xaxis
- Tremor Video Reports Revenue of $174M For 2015
- Marketers Focus On Marketing Tech And Programmatic
- Parent Co. Of Ad Tech Firm Fyber To Acquire Ad Exchange Inneractive For $46M
- WPP's Sir Martin Sorrell Sounds Off On Yahoo Acquisition
- Twelvefold Media Launches 100% In-View Guarantee
- Nielsen Completes Acquisition Of Pointlogic
- Time Inc. Completes Acquisition of Viant
