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Alibaba Leads Programmatic Spend In China

Bloomberg's Angie Lau discusses the three biggest programmatic players in China right now: the Google of China, Baidu; the Facebook of China, Tencent; and the Amazon of China, Alibaba. Those three account for 90% of the programmatic market, with Alibaba generating 60%.

Lau also talks about mobile, which will present both opportunities and challenges for programmatic. There are 600 million Chinese Internet users, and 80% of them access the Web over mobile. There's no universal cookie to track over mobile, Lau said, so programmatic folks are going to have to figure that out. 

Read the whole story at Bloomberg Businessweek »

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