Research from Rocket Fuel via eMarketer indicates that marketers will place their bets and spending on marketing tech and programmatic media this year. The December survey found that 24% of
respondents said they planned to buy media programmatically in 2016, an increase of 11% over 2015. More than 90% of respondents said that DMPs, which help marketers aggregate information and data
across channels were "very" or "somewhat interesting" technology to learn about in 2016. The survey found that 80% of respondents were interesting in learning about programmatic TV in 2016.
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