- Beet.TV, Friday, March 11, 2016 10:23 AM
Intermarkets, an ad solution provider for advertisers, political campaigns and publishers, is gearing up for "unprecedented levels” of political advertising
spend, said Erik Requidan, the company's VP-sales and programmatic strategy, Intermarkets, “Our header integrations are a way to create unified view of our
inventory for our buy-side partners to understand,” Requidan told BeetTV. “The way a lot of publishers had structured themselves was to say, ‘Premium goes this way and
non-premium goes that way.’ The reality is, there is a lot of lost opportunity there.”Read the whole story at Beet.TV »
