- AdAge, Monday, March 14, 2016 10:10 AM
At the South By Southwest Interactive News conference,
The New York Times CEO Mark Thompson told Ad Age that its newest acquisition, social platform
HelloSociety, is an important piece in the company's branded content business. Thompson said the newspaper is "extremely choosy" about acquisitions, and this is the first
one in his three and a half years as chief. "Innovative and non-standard forms of distribution" and effective use of social media are both client priorities, he said.
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