Writing for the Native Advertising Institute's blog, Kelly Rogan, international business developer and marketing strategist at Cyberclick, says that the solution for ad blocking is simple: "adaption
and creativity.
" Since there are nearly 200 million users of
ad-blocking software, Rogan says it's preposterous to think that anyone or any company can stop people from using the software. "Advertisers must adapt to the trend" and explore their options apart
from intrusive forms of advertising. Of course, she suggests native advertising as an option, though even native ads can be hidden by ad blockers. She argues that since native is designed to be
more of an immersive experience, the format may be less intrusive to consumers.
Read the whole story at Native Advertising Institute »
