Real-Time Daily Editions for August 2016
- Real-Time Daily - Wednesday, Aug. 31, 2016
- Advertisers: Take A Page, Or A Listen, From Pandora
- Equifax Unit Teams Up With Adobe For Enhanced Audience Targeting
- Integral Ad Science, Nativo Align Viewability Measurements For Native Ads
- MediaMath's Educational Arm Forms Advisory Board
- Nativo Opens London Office, Appoints Managing Director
- Twitter Expands Video Ad Program
- Why SMB Marketers Value Flexibility In Marketing Technology
- Danish Start-Up To Challenge Media Agency Transparency In The UK
- Adland Must Brace For Arrival Of 'As A Service' Transparency
- Real-Time Daily - Tuesday, Aug. 30, 2016
- The Question Is: Does Facebook Eat The World?
- Flipboard Launches Private Marketplace, Selects Rubicon Project To Automate Buying Of Mobile Ad Inventory
- Facebook Share Count Glitch Highlights Publishers' Reliance On Social Network Data
- Two-Thirds Of Brand Professionals Predict Growth In Outstream Video
- Innovation Push Will Influence Marketers' Staffing Decisions
- IRIS.TV And Vemba Join Forces To Increase Video Personalization Using Machine Learning
- Measuring Video Ad Effectiveness Across Platforms
- OpenX, Meredith Local Expand Partnership With Header Bidding
- AppNexus Appoints Gabriel Weintraub Chief Economist
- Facebook Algorithm Replaces Trending Editors
- Snapchat Testing Behavioral Targeting
- Real-Time Daily - Monday, Aug. 29, 2016
- Ad-Tech Execs Weigh In On Facebook's Entry Into Header Bidding
- AdTheorent Partners With Celtra To Optimize Cross-Device Trolli Brand Campaign
- Premium Programmatic? Don't Hold Your Breath
- Sizmek And Fuisz Partner To Enhance Object-Recognition Technology Within Video Advertising
- Where's It Hurt? Healthgrades Examines The Data
- The Trade Desk Names Mark Kirschner Chief Marketing Officer
- The challenge of a unified approach and attribution
- Case Studies in cross channel
- Internet Cos. May Have To Pay Publishers For News Under New EU Rules
- Snapchat Poised To Deliver Behavioral Targeting
- Real-Time Daily - Friday, Aug. 26, 2016
- What Does Facebook's Move Into Header Bidding Mean?
- Wise Data Media Offers 55K+ More Premium Video Units Through Exclusive Partnership With Distrify
- Marketing Technology Will Collapse The Digital-Ad Supply Chain
- Extreme Reach, Samba TV Partnership Connects Ad Content With Analytics, TV Ad Effectiveness
- Less Drowning By Numbers: 'Use Your Data More Responsibly'
- WeatherAlpha Brings Custom, Targetable Weather Attributes To Drawbridge Cross-Device Identity Platform
- Programmatic a Full Funnel Solution for Casper
- Facebook Challenges Google, Microsoft In AI, Builds Vision Algorithms For Video
- Unpacking The Trade Desk's S-1 Filing
- Attribution the Key to a Full Funnel Programmatic Strategy
- Marketing Tech Over Ad Tech
- WhatsApp Connecting With Facebook For Ads
- Real-Time Daily - Thursday, Aug. 25, 2016
- Jivox Launches Platform For Dynamic, Personalized Video Advertising
- Fraud is Pervasive, it's Not Just Programmatic
- Summit Reveals Varied Approaches, Need To Improve Ad Experiences
- Facing 'Consumption Fragmentation,' TV And Video Providers Embrace Converged Data Solutions: Videology's Ferber
- Facebook's New Plan To Expand Its Ad Network
- What are the big players doing to improve better ad experiences?
- Google Adds Programmatic Support To DFP API
- Adelphic, Grapeshot Team For Live Audience Targeting, Brand Safety Too
- EA's Data Will Make You "Salivate"
- WPP Makes The Case For Measurement Despite ComScore Troubles
- Agencies: Programmatic Still Pre-Post-Web
- Is Cross-Device a Strategy or a Tactic?
- Agencies Need To Do A Better Job Of Integrating Cross-Device Targeting
- Div Turakhia Talks About Programmatic's Rise In Asia
- FTC Chairwoman Tells Ad Networks: Respect Consumers' Choices
- JICWEBS Names BPA Worldwide Ad Fraud Verification Provider
- 4C Hires Anupam Gupta As CPO
- Buying Sleep: It Takes Time -- When You're Awake
- Real-Time Daily - Wednesday, Aug. 24, 2016
- Ad Blocking Presents An Opportunity To Experiment On New Platforms
- Time Inc. Partners With Index Exchange On Header Bidding Wrapper
- 'Audience Strategy Needs To Be A Pillar Of Data Strategy'
- Dstillery And White Ops Expand Partnership To Focus On Mobile Ad Fraud
- Wunderman's Caspar Schlickum On His Mission To Unite Creative And Tech
- Viewability: It's All In The Eye Of The Beholder (And How Long It Remains On The Screen)
- Magnetic Names Paul Phillips Chief Data Officer
- Analytics Are The Number One Marketing Technology
- The Many Hurdles Facing Audience-Centric Agencies
- Jeff Liang Has A Sense Where Targeting Is Going Next: Sensors
- Most U.S. Publishers Rely On A Mix Of Ad Support And Subscriptions
- Can Data Alone Achieve Optimal Personalization?
- Centralized Buying Key To Cross-Channel Success
- What Comes After Ad Blocking? A Call To Creativity
- IPG: Ads Minimally Meeting MRC Viewability Standard Lack Impact
- Real-Time Daily - Tuesday, Aug. 23, 2016
- The Trade Desk Files Paperwork To Go Public
- Can Brandtech Save Adtech?
- Ad Blocking: Is It Panic Time In Adland?
- Not Freaking Out About Ad Blocking
- Ad Fraud Is Forcing Marketers To Enhance Their Buying Strategies
- How Ancestry.com Took On Banner-Blindness
- 33Across Expands Partnership With LiveRamp Offering Insight Into 200+ Audience Segments
- Ancestry.com's Solution To Surly Retargeting: Surname Targeting
- Preparing For Our Augmented Reality Future
- 'If You're Not Learning Programmatic, You Won't Have A Job In The Next Two Years'
- Ad Tech In 2020
- Header Bidding Vs. Google's First Look
- It's RIP For Supply-Side Platforms And Here's Why
- Real-Time Daily - Monday, Aug. 22, 2016
- Study: Programmatic Ads Lead To 55% Lift In Offline Sales
- AppNexus Launches Programmatic Marketplace Transparency Tools
- Connected TV, Data Come To The Aid Of The Parties
- Ad Tech Start-Up Media.net Acquired By Chinese Consortium For $900 Million
- Why CA's API Management Tool Powers CNN Election App
- MediaBrix Raises Funds To Expand Programmatic, Names Unruly's Kosinski President/CRO
- Demand-Side Targeted TV Developer Centriply To License Its Data: Eyes Political, Studios, Hedge Funds
- As Fraudsters Fake Viewability And Video Completions, Advertisers Risk Being Gamed
- B2B Executives Use Marketing Analytics To Boost The Bottom Line
- Real-Time Daily - Friday, Aug. 19, 2016
- Ping Pong For Good: Ad Tech And Ad Agencies Raise Funds For Charity
- Almost Half Of Marketers In Study Serve Video Programmatically
- Xaxis Ad Labs Says Data Helps Inform Creative Messaging
- Facebook Locked Into Cat-And-Mouse Game With Ad Blockers
- DigitasLBi Appoints Emily Macdonald Head Of Programmatic
- The (Mobile) Video Viewability Challenge
- Google Allegedly Data Mining Emails
- Real-Time Daily - Thursday, Aug. 18, 2016
- New Program Aims To Train The Next Generation Of Digital Marketing And Media Leaders
- VideoAmp Launches Advanced TV Ad-Buying Platform
- Simplification Of The Datascape & Mediascape
- Videology Says It's Improved Its Predictive Targeting Capabilities
- Facebook Fights Back
- AudienceScience Opens Shanghai Office
- Pinterest Jumps Into Video-Ads Fray
