Real-Time Daily Editions for August 2016
Real-Time Daily - Wednesday, Aug. 31, 2016
Advertisers: Take A Page, Or A Listen, From Pandora
Equifax Unit Teams Up With Adobe For Enhanced Audience Targeting
Integral Ad Science, Nativo Align Viewability Measurements For Native Ads
MediaMath's Educational Arm Forms Advisory Board
Nativo Opens London Office, Appoints Managing Director
Twitter Expands Video Ad Program
Why SMB Marketers Value Flexibility In Marketing Technology
Danish Start-Up To Challenge Media Agency Transparency In The UK
Adland Must Brace For Arrival Of 'As A Service' Transparency
Real-Time Daily - Tuesday, Aug. 30, 2016
The Question Is: Does Facebook Eat The World?
Flipboard Launches Private Marketplace, Selects Rubicon Project To Automate Buying Of Mobile Ad Inventory
Facebook Share Count Glitch Highlights Publishers' Reliance On Social Network Data
Two-Thirds Of Brand Professionals Predict Growth In Outstream Video
Innovation Push Will Influence Marketers' Staffing Decisions
IRIS.TV And Vemba Join Forces To Increase Video Personalization Using Machine Learning
Measuring Video Ad Effectiveness Across Platforms
OpenX, Meredith Local Expand Partnership With Header Bidding
AppNexus Appoints Gabriel Weintraub Chief Economist
Facebook Algorithm Replaces Trending Editors
Snapchat Testing Behavioral Targeting
Real-Time Daily - Monday, Aug. 29, 2016
Ad-Tech Execs Weigh In On Facebook's Entry Into Header Bidding
AdTheorent Partners With Celtra To Optimize Cross-Device Trolli Brand Campaign
Premium Programmatic? Don't Hold Your Breath
Sizmek And Fuisz Partner To Enhance Object-Recognition Technology Within Video Advertising
Where's It Hurt? Healthgrades Examines The Data
The Trade Desk Names Mark Kirschner Chief Marketing Officer
The challenge of a unified approach and attribution
Case Studies in cross channel
Internet Cos. May Have To Pay Publishers For News Under New EU Rules
Snapchat Poised To Deliver Behavioral Targeting
Real-Time Daily - Friday, Aug. 26, 2016
What Does Facebook's Move Into Header Bidding Mean?
Wise Data Media Offers 55K+ More Premium Video Units Through Exclusive Partnership With Distrify
Marketing Technology Will Collapse The Digital-Ad Supply Chain
Extreme Reach, Samba TV Partnership Connects Ad Content With Analytics, TV Ad Effectiveness
Less Drowning By Numbers: 'Use Your Data More Responsibly'
WeatherAlpha Brings Custom, Targetable Weather Attributes To Drawbridge Cross-Device Identity Platform
Programmatic a Full Funnel Solution for Casper
Facebook Challenges Google, Microsoft In AI, Builds Vision Algorithms For Video
Unpacking The Trade Desk's S-1 Filing
Attribution the Key to a Full Funnel Programmatic Strategy
Marketing Tech Over Ad Tech
WhatsApp Connecting With Facebook For Ads
Real-Time Daily - Thursday, Aug. 25, 2016
Jivox Launches Platform For Dynamic, Personalized Video Advertising
Fraud is Pervasive, it's Not Just Programmatic
Summit Reveals Varied Approaches, Need To Improve Ad Experiences
Facing 'Consumption Fragmentation,' TV And Video Providers Embrace Converged Data Solutions: Videology's Ferber
Facebook's New Plan To Expand Its Ad Network
What are the big players doing to improve better ad experiences?
Google Adds Programmatic Support To DFP API
Adelphic, Grapeshot Team For Live Audience Targeting, Brand Safety Too
EA's Data Will Make You "Salivate"
WPP Makes The Case For Measurement Despite ComScore Troubles
Agencies: Programmatic Still Pre-Post-Web
Is Cross-Device a Strategy or a Tactic?
Agencies Need To Do A Better Job Of Integrating Cross-Device Targeting
Div Turakhia Talks About Programmatic's Rise In Asia
FTC Chairwoman Tells Ad Networks: Respect Consumers' Choices
JICWEBS Names BPA Worldwide Ad Fraud Verification Provider
4C Hires Anupam Gupta As CPO
Buying Sleep: It Takes Time -- When You're Awake
Real-Time Daily - Wednesday, Aug. 24, 2016
Ad Blocking Presents An Opportunity To Experiment On New Platforms
Time Inc. Partners With Index Exchange On Header Bidding Wrapper
'Audience Strategy Needs To Be A Pillar Of Data Strategy'
Dstillery And White Ops Expand Partnership To Focus On Mobile Ad Fraud
Wunderman's Caspar Schlickum On His Mission To Unite Creative And Tech
Viewability: It's All In The Eye Of The Beholder (And How Long It Remains On The Screen)
Magnetic Names Paul Phillips Chief Data Officer
Analytics Are The Number One Marketing Technology
The Many Hurdles Facing Audience-Centric Agencies
Jeff Liang Has A Sense Where Targeting Is Going Next: Sensors
Most U.S. Publishers Rely On A Mix Of Ad Support And Subscriptions
Can Data Alone Achieve Optimal Personalization?
Centralized Buying Key To Cross-Channel Success
What Comes After Ad Blocking? A Call To Creativity
IPG: Ads Minimally Meeting MRC Viewability Standard Lack Impact
Real-Time Daily - Tuesday, Aug. 23, 2016
The Trade Desk Files Paperwork To Go Public
Can Brandtech Save Adtech?
Ad Blocking: Is It Panic Time In Adland?
Not Freaking Out About Ad Blocking
Ad Fraud Is Forcing Marketers To Enhance Their Buying Strategies
How Took On Banner-Blindness
33Across Expands Partnership With LiveRamp Offering Insight Into 200+ Audience Segments's Solution To Surly Retargeting: Surname Targeting
Preparing For Our Augmented Reality Future
'If You're Not Learning Programmatic, You Won't Have A Job In The Next Two Years'
Ad Tech In 2020
Header Bidding Vs. Google's First Look
It's RIP For Supply-Side Platforms And Here's Why
Real-Time Daily - Monday, Aug. 22, 2016
Study: Programmatic Ads Lead To 55% Lift In Offline Sales
AppNexus Launches Programmatic Marketplace Transparency Tools
Connected TV, Data Come To The Aid Of The Parties
Ad Tech Start-Up Acquired By Chinese Consortium For $900 Million
Why CA's API Management Tool Powers CNN Election App
MediaBrix Raises Funds To Expand Programmatic, Names Unruly's Kosinski President/CRO
Demand-Side Targeted TV Developer Centriply To License Its Data: Eyes Political, Studios, Hedge Funds
As Fraudsters Fake Viewability And Video Completions, Advertisers Risk Being Gamed
B2B Executives Use Marketing Analytics To Boost The Bottom Line
Real-Time Daily - Friday, Aug. 19, 2016
Ping Pong For Good: Ad Tech And Ad Agencies Raise Funds For Charity
Almost Half Of Marketers In Study Serve Video Programmatically
Xaxis Ad Labs Says Data Helps Inform Creative Messaging
Facebook Locked Into Cat-And-Mouse Game With Ad Blockers
DigitasLBi Appoints Emily Macdonald Head Of Programmatic
The (Mobile) Video Viewability Challenge
Google Allegedly Data Mining Emails
Real-Time Daily - Thursday, Aug. 18, 2016
New Program Aims To Train The Next Generation Of Digital Marketing And Media Leaders
VideoAmp Launches Advanced TV Ad-Buying Platform
Simplification Of The Datascape & Mediascape
Videology Says It's Improved Its Predictive Targeting Capabilities
Facebook Fights Back
AudienceScience Opens Shanghai Office
Pinterest Jumps Into Video-Ads Fray
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