- Protein2o Ramps Up Marketing With Focus On Taste, Functionality
Marketing Daily, Steve Ellwanger - Wednesday, June 16, 2021
With competitors like Gatorade wading into protein water, Protein2o is expanding i ...
- FreeWater: Advertising And Charity In One Container
CPG Insider, Steve Ellwanger - Friday, June 11, 2021
Founder Josh Cliffords envisions FreeWater as a B2B and B2C platform fuel ...
- Campaign For Olipop 'Tonics' Contradicts Pepsi Zero Sugar Ads
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, June 10, 2021
Gut-friendly soda brand Olipop disagrees with Pepsi's definition of "compromise" but welcom ...
- Michelob Ultra, Hennessy Debut Campaigns During NBA Playoff Coverage
Marketing Daily, Les Luchter - Monday, June 7, 2021
Major athletes take center stage in the Michelob Ultra campaign, while Hennessy ...
- Crystal Geyser Planting Trees, Amassing 'Green' Creds
Marketing Daily, Steve Ellwanger - Thursday, June 3, 2021
New campaign highlights brand's tree-planting initiative and growing use of bottles ma ...
- For Happy Dads, A Miller Lite/New Balance 'Shoezie' -- And Hard Seltzer In Non-Skinny Cans
Marketing Daily - Top of the News, Les Luchter - Friday, June 4, 2021
Two very different beverage brands are touting dad-friendly features and promos ...
- June Whiskey Promotions Race Pronghorns, Replace Roommates
Marketing Daily, Les Luchter - Wednesday, June 2, 2021
The pronghorn, the prairie mammal depicted on the label of High We ...
- Golden Road Brewing Launches 'Tourism' Campaign For Imaginary Mango County
Marketing Daily, Les Luchter - Tuesday, June 1, 2021
D'Arcy Carden (Janet in NBC's "The Good Place") plays Jennie Jensen, t ...
- PepsiCo Extends QSR Outreach With FAT Brands Deal
Marketing Daily, Steve Ellwanger - Tuesday, June 1, 2021
The move comes as PepsiCo continues to step up consumer outreach ...
- Archer Roose Banks On Elizabeth Banks, Its New Co-Owner
Marketing Daily, Les Luchter - Friday, May 28, 2021
Banks is also brand spokesperson, co-starring in a video that jokes abo ...
- Gut Check: Health-Ade Says There's Whole 'World' In Your Belly
Marketing Daily, Steve Ellwanger - Thursday, May 27, 2021
Ad features animated visuals of the bacteria and fungi that populate t ...
- Why Heineken USA's Campaign Means More Now
Performance Marketing Insider, Laurie Sullivan - Friday, May 28, 2021
Californians using Google's ride-share Waze app to get to airports, beaches, par ...
- Drink For A Cause: Onehope Protects Oceans, Boen Feeds Kids
Marketing Daily, Les Luchter - Wednesday, May 26, 2021
Sales of Grazia by Onehope will support Project Zero, which aims ...
- Michelob Ultra Organic Seltzer Invites Consumers To 'Vacation In This Ad'
Marketing Daily, Les Luchter - Tuesday, May 25, 2021
Travel-starved Americans get the chance to win "fruitful" vacations themed to brand ...
- Dua Lipa, Truly Hard Seltzer Tout Their Many Flavors
Marketing Daily, Les Luchter - Friday, May 21, 2021
Integrated campaign will include TV ads, point-of-sale, out-of-home outdoor installations, and ...
- With Or Without Coke, Monster, Red Bull Rule In Energy Drinks
CPG Insider, Steve Ellwanger - Friday, May 21, 2021
Could things go better with Coke Energy? We'll probably never know, giv ...
- Don't Try This At Home: MilkPep's New 'You're Gonna Need Milk For That' Campaign
MAD, Steve McClellan - Thursday, May 20, 2021
The new campaign features elite climber Kai Lightner scaling to the t ...
- E. & J. Gallo's High Noon Hard Seltzer Offers Benedictions
Marketing Daily, Tanya Gazdik - Thursday, May 20, 2021
"We want to tap into our consumer's naturally optimistic mindset, and 'Sun ...
- Drink Up: Personalized Ads Pull In Whiskey Brand Engagement Test
Email Insider, Ray Schultz - Thursday, May 20, 2021
In general, personalized creative outpulls non-personalized creative by 84%, AKI Technologies repo ...
- Budweiser Gets Its Holiday Cans In A Row
Marketing Daily, Les Luchter - Monday, May 17, 2021
There'll be red, white and blue designs for July 4, and wint ...
- Speaking Of 'Aha' Beverage Moments...Endlessly
Marketing Daily, Steve Ellwanger - Monday, May 17, 2021
Video spots, OOH ads answer the question: How many ways can y ...
- A Crossover? Spindrift Sparkling Water Adds Alcoholic Version
Marketing Daily, P.J. Bednarski - Friday, May 14, 2021
Unlike other major hard seltzers, Spindrift Spiked uses water and "only re ...
- Rising Q1 TV Ad Revenues For Univision, But Radio Declines
Television News Daily, Wayne Friedman - Friday, May 14, 2021
The Spanish-language media company also credits higher overall ad revenue from n ...
- Nestle, PepsiCo Ride Wave Of The Functional Beverages
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, May 13, 2021
PepsiCo's 20-year-old Propel water brand has debuted an immune-support variation, promoted ...
- Advocates Call For New Curbs On Junk-Food Marketing
Digital News Daily, Wendy Davis - Wednesday, May 12, 2021
The U.S. "has continued to rely on an outdated self-regulatory model th ...
- Miller Plans To Launch Competing Seltzers Into 'Oblivion'
Marketing Daily - Top of the News, P.J. Bednarski - Tuesday, May 11, 2021
"Miller is unapologetically 'about' beer. The only way we will ever laun ...
- 'Talking' Coors Beer Can Lauds Drinkers For Healthy Baby Steps
Marketing Daily, P.J. Bednarski - Thursday, May 6, 2021
The Coors Pure tag is, "It's organic -- but chill about it ...
- In New Campaign, Barefoot's Different Products All Walk The Same Walk
Marketing Daily, P.J. Bednarski - Wednesday, May 5, 2021
Brand's first big product push since pandemic highlights all products with t ...
- Dos Equis Welcomes Customers Back To Bars For Cinco De Mayo
Marketing Daily - Top of the News, P.J. Bednarski - Monday, May 3, 2021
In latest spot, one bar-goer in training can' t button his pan ...
- Nestle, Unilever Up Their Stakes In Health & Wellness
CPG Insider, Steve Ellwanger - Friday, April 30, 2021
Nestle picks up such brands as Nature's Bounty, Solgar, Osteo Bi-Flex a ...