Americans have always had an ambivalent attitude towards criminals: for the most part they despise the chaos they bring into people's lives -- especially if it happens to be their own lives -- but occasionally they take a shine to particularly successful and/or charismatic villain, and then it's a whole different story. How about when said villain has his own Facebook fanpage?
It was only a matter of time before the social networks became audio advertisers, and verily, it hath come to pass: MySpace announced a deal earlier this week making TargetSpot, one of the big online audio ad brokers, the exclusive ad sales representative for MySpace audio ads.
Sort of a weird coincidence: As I was pontificating about the social media usage patterns of young 'uns yesterday, MinyanLand -- a virtual world where kids can learn about financial responsibility -- celebrated its second birthday by announcing it has 500,000 registered members ages 6-12. My first thought was, Thank God it's a virtual world. My second thought was, Geez, that really is a lot of kids -- I wonder how big the age cohort is overall?
For some the phrase "rites of passage" summons up images of indigenous tribesmen dancing, or a solemn ceremony in a medieval Catholic church, or awkward height mismatches on the dance floor at one of the many absurdly-themed bar mitzvahs they attended in their younger years. But rites of passage exist in every society -- which logically means they exist online too, in some form or another. The most obvious ones are imposed by authorities, albeit lamely: For instance, when you're 17 you have to lie to look at porn, but when you're 18, you don't have to lie anymore
In adolescence many of us discovered that you can get "cool" points by not doing what other people are doing, not going where other people are going -- i.e., rebellion. Then, sometime later, we discovered that we were bored and lonely: being cool wasn't particularly glamorous when it was just you there underneath the bleachers. Reminiscent of this adolescent phase is Pepsi's ultra-cool snubbing of the Super Bowl on Sunday after over two decades as the event's top soft drink advertiser, leaving the field to Coca-Cola.
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