Combined with the fact that 63% of web users use the Internet to research a product or service before buying a product or service, these statistics demonstrate the importance of effectively appealing to this influential and profitable female market online. Here are five ways you can do just that.

What makes for a good cause-marketing campaign? Here are some tips for how brands can create the perfect marketing-to-mom cause partnership.

A relationship that was once based on a simple understanding -- companies supplied products to mom bloggers to review, moms reviewed products for fun and to attract an audience -- may suddenly be in semi-crisis.

The challenge for marketers targeting online moms is multifaceted. First, they have to get their message in front of the target demographic in a timely way. They then have to build brand loyalty within a relatively short amount of time. Here are some ideas.

Open your ears (and your email in-box, and your Facebook page, and your whatever else you can imagine) and ask the question: "Hello, who are you?" And then listen.

Yes, their readership is smaller but their reach in selected consumer segments is much greater. And, as any marketer knows, the innovators and early adoptors of just about any product category are research junkies, the ones most likely to be reading niche blogs.

Between taking on new at-home responsibilities and dealing in many cases with the loss of their work identities, they are turning to other dads in similar situations for support and advice on how to cope with both scenarios. Here's where to find them.

Word of mouth strategies are effective on many levels. The key is to be authentic in your outreach and expect authentic feedback in return. Here are some pointers.

Outsmarting the economic pinch may be one more item on their already full plates, but moms everywhere are rising to the challenge with gusto. Combining old-fashioned resourcefulness with digital-age savvy, today's moms are pioneering new ways to keep their families afloat.

These insights pave the way for a whole new approach to jump-starting established brands and creating new ones that are more effective and more credible in promoting child well-being. They should also generate the kind of financial returns your organization demands.