If marketers are speaking to mothers only via bloggers, they are leaving two-thirds of their target audience untouched. To be successful, marketers must utilize a variety of channels to create a meaningful dialogue with mothers. Here are some tips.

A through-school marketing program cuts through the clutter in the competitive marketing-to-moms space by putting a brand's message directly in front of a key demographic -- moms with school-age kids -- at a time and place when they are especially tuned in to messages and products that speak to their families' unique needs.

Let's move beyond simply looking at where moms spend their time, and focus on what they are trying to accomplish at that moment. Right here, right now. Clearly, mindset really does matter.

Race was a heated topic of discussions during a session on the State of the Momosphere at BlogHer 2007, the popular women's blogging conference. Specifically, women of color spoke out about feeling ignored by marketers who seemed to favor white women in their PR efforts. Nearly two years later, this is still a hot-button issue.

Social media have encouraged us to express authentic emotion in real conversation, as opposed to the manufactured emotion in the monologue of marketing messages of yesterday.

For those marketing in Twitter space for the first time, there is a distinct learning curve. Here are some basic lessons.

A hot topic among editors and publishers both cyber and paper these days is how the traditional lines between content and ad messaging are being blurred. While the American Society of Magazine Editors polices the separation of the two in the magazine world, it's been a little more like the Wild West online.

Because of the time and investment involved in such events, they present a great opportunity for the marketer to really get to know the bloggers and maintain a relationship.

Part retreat/part business, these events focus on the business of blogging, entrepreneurship, marketing and enhancing the relationships attendees have developed with each other via social media. So, how can marketers best position their brands at such events?

What is important for marketers to understand with the Mom Timeline are the needs of Moms at each stage of their children's lives. The days are long and the years are short, but the Mom Timeline is evergreen.