Once again, that's not my line, but it came from Budd Media co-founder and Chief Strategy Officer Jeff Ragovin on the opening panel on Day One of the Social Media Insider Summit.

And they were standing in a farm field next to a barn emblazoned with a really big Obama campaign logo. It was one of the slides shown by Obama digital shop Blue State Digital's Thomas Gensemer, who said that the No. 2 big secret of the campaign was, "crazy people."

Hey, I didn't phrase it that way. It came from Thomas Gensemer, Co-Founder, Managing Partner, WPP's Blue State Digital, and the opening keynote of the Social Media Insider Summit at Lake Tahoe this morning.

In 2008 Barack Obama's biggest day for fundraising was triggered by a message to followers from a 20-year-old campaign worker on social media (I'm not clear if they were paid, or an intern, or a volunteer), according to Thomas Gensemer, co-founder and managing partner, WPP's Blue State Digital. Following Palin's speech at the GOP convention, in which she took a swipe at Obama's previous experience as a community organizer, the indignant message triggered an outpouring of grassroots donations.  I hope s/he got a sweatshirt or something.

That was one of the quips Social Media Insider summit programming chair used to get things going on Day One here at Lake Tahoe.

According to Mobile Insider Summit authors panel moderator Richard Krueger, the contraction is actually a three-for: SoLoMo, which stands for, "social, local, mobile."

According to Hill Holliday's Mike Proulx, "I think he'd be stoked."

Interesting way to establish the authority, if not the authenticity, of mobile as an important marketing and media platform: With a bunch of print media writers. Specifically, a panel of authors who have written books recently about mobile media. In other words, even in the world of hyper-connected, super-fast mobile media, print still matters.

Why take a page out of National Lampoon's "Read This Magazine Or We'll Shoot This Dog" playbook? Because Wave Collapse Founder Joy Liuzzo says you will die if you don't listen to the content of this post. Liuzzo is the "research presentation" on Day Three of the Mobile Insider Summit, and she's supposed to be presenting something on the "Myths Of Discoverability," but she's started off on something much bigger: Quantum physics, and, oh yeah, survival of the fittest.

Lisa Valentino, VP, Digital and Mobile Sales, ESPN says the development of a mobile advertising marketplace isn't so much a problem as it is a "huge opportunity." That said, she says she believes the biggest issue is not making the same "mistakes" that the first iteration of digital publishing (you know, the Web) made. "