Around the Net In Brand Marketing Editions for March 2008
Around the Net In Brand Marketing - Monday, March 17, 2008
Liz Claiborne Ends Strategic Review
Sears Rethinks Marketing Amid Revenue Decline
At Xanadu, A Huge Pepsi Sign Decreed
Ford Moving Forward With Lincoln MKT Luxury Crossover
Lysol Launching Hand Sanitizer With TV Spot
Call It 'Shapewear'; Not A 'Girdle'
Calvin Signs Eva Mendes To Underwear Deal
Starbucks' Turn To Mainstream Music Leaves Bitter Taste
Around the Net In Brand Marketing - Friday, March 14, 2008
Nintendo's Wii Leads In U.S. Console Sales
Despite Marketing, Wal-Mart Declares: 'We Are Not Green'
Wild Berry Incense Ramps Up For Wal-Mart
Cancer-Causing Chemical Found In Some Organic Products
HP's New CMO Sees More Ad Services Moving To Web
Increase In Stay-at-Home Moms Hits Restaurant Traffic
Pepsi Uses Offbeat Marketing To Launch Tava
Around the Net In Brand Marketing - Thursday, March 13, 2008
Wrigley Overhauling Packaging, Flavor Of Stick Gums
Gibson Says 'Guitar Hero' Infringes Its Patent
McNabb Leaves Nissan; Reportedly Headed For Detroit
Carbonated Soft-Drink Sales Continue To Fizzle
Baseball Players Score Low In Endorsement Game
Chrysler Chair Overhauls Products, Sales, Marketing
Revlon Focuses On Core Brand After Vital Radiance Flop
Around the Net In Brand Marketing - Wednesday, March 12, 2008
Cruise Industry Sees Clear Sailing
McDonald's Encourages Employees To Blog
Coke Ad Scores Big In Post Super Bowl Chatter
American Family Association Calls Off Ford Boycott
Betty Crocker Launching New Icing
Studies Disagree On Impact Of Starbucks Closure
Amazon's Kindle Sells Out
Borders Will Put Books' Best Face Forward
Around the Net In Brand Marketing - Tuesday, March 11, 2008
Volvo Heads Back To New Jersey; Belec To Marketing Post
Sony Invites Fans To Celebrate 'Thriller's' 25th Anniversary
Family Circle, Nascar Rev Up Cooking Competition
Lafley, Charan In Book Excerpt: 'The Consumer Is Boss'
A-B Supporting Guinness's St. Pat's Holiday Drive
Around the Net In Brand Marketing - Monday, March 10, 2008
Jockey Brings Back 'Underwars' Contest, Campus Tour
Ralph Lauren Loses Dispute Over Polo Logo
Bloomingdale's Plans Store In Dubai Mall
Skyy Vodka Introduces 'All Natural' Ingredients
Tony Hawk: No. 1. Name In Sports Marketing For Young
Hewlett Packard Uses Retirees For Grassroots Marketing
Campbell's Finally Scores Big With Reduced-Salt Extension
Around the Net In Brand Marketing - Friday, March 7, 2008
Coke CMO Comes Clean About Going Green
Toyota Makes A Sharp Turn On The Web
Barbicide Launching Wipes; First Remake In 60 Years
Keller Disconnected As Motorola CMO
Critics Worry About Private Labs Assessing Kids' Products
Lowe's Launches Spring Early With Cheerful Campaign
Culture Clashes Hamper Hyundai's U.S. Push
Around the Net In Brand Marketing - Thursday, March 6, 2008
Top Marketer Uli Becker Named CEO of Reebok
Peter Weedfald, Circuit City CMO, Pulls the Plug
Luxe Car Owners Prefer Hybrids For Second Buy
Kraft, P&G Bump Coffee Prices To Retailers
Quiksilver Launching Line For 20something Women
Postal Service Feels Weight Of 'Do Not Mail' Lists
Around the Net In Brand Marketing - Wednesday, March 5, 2008
Amazon To Enter Wine Market
New Line At Au Bon Pain Offers 200 Calories Or Less
High-Efficiency Lithium-Ion Battery To Power New GM Hybrids
Miller Launches 'Living The High Life' Loyalty Program
ANA Survey: Few Marketers Satisfied With Restructuring
Apple To Unveil Plans For iPhone Corporate Push
Hanes Panty Ads Use Humor To Address Wedgies
Around the Net In Brand Marketing - Tuesday, March 4, 2008
How Men Shop
Cubs Fans Fret As Zell Mulls Renaming Wrigley Field
Mangosteen Juice: Immunity Booster Or Pure Hype?
Shaving Gel Package Features Light-Emitting Diodes
Traffic Jam Of Brands Slows GM Turnaround
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