• by Gavin O'Malley  @mp_gavin, July 30, 2013

Rival competition for a share of the sports media market is pushing publishers and networks to become more creative.

Yahoo Sports and the NBC Sports Group are co-developing new projects for every medium imaginable.

Next month, the existing partners plan to debut “SportsDash with Yahoo! Sports” -- a show that will spotlight daily news using Yahoo Sports Trends, social media data and original reporting.

“SportsDash is really by the fans and for the fans,” said Kenneth Fuchs, vice president of Yahoo Global Media and head of Yahoo Sports and Games.

Yahoo Sports Trends uses proprietary technology to integrate and analyze real-time signals from various sources, including Yahoo Search, Twitter and Facebook activity, to determine what stories are resonating with readers at any given moment.

Along with airing weekdays on the NBC Sports Network, a digital-only show will stream live on both Yahoo Sports and NBCSports.com, and then will be accessible across mobile platforms through the NBC Sports Live Extra app.

Later this week, Yahoo and NBC plan to roll out “Fantasy Football Live -- Thursday Night!” -- a program that will combine both companies’ fantasy football expertise, including metrics from Yahoo Sports’ fantasy football platform and integration with NBC Sports’ fantasy sports information site, Rotoworld.com.

A live digital-only version of “Fantasy Football Live” will also be available online, as well as through video-on-demand across Web, and through mobile devices on both Yahoo Sports and NBCSports.com.

Despite a lack of major events like the Olympics or World Cup, 2013 is shaping up to be a big year for sports marketing. Driven partly by the addition of digital components, for one, advertisers are expected to spend $13.79 billion on sports sponsorships (in North America) in 2013, according to a recent forecast from WPP’s research and consulting firm IEG.

Hosted by NBC Sports’ Dave Briggs and Carolyn Manno, “SportsDash” will also feature reporters and analysts from Yahoo Sports, Rivals.com and NBC Sports.