Behind the Scenes with Ivonne Kinser
Avocados From Mexico’s Ivonne Kinser talks paying it forward to future women leaders, true innovation and creating the perfect avocado toast!
MediaPost's Insider Summits bring together marketing executives from major brands to share their insights and strategies, and we've had the incredible opportunity to connect and learn from each of them. In the process we've discovered some truly impressive women, and not just for the work they do but their stories behind the scenes. With Insider Summit: BTS, our own Lisa Singer pulls back the curtain on some of the most influential women marketers, as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
“Why do you always have to change things?” Avocados From Mexico’s VP of Marketing & Innovation, Ivonne Kinser, was asked that by a boss early on in her career. She later realized the answer was simple: she doesn’t like the status quo. At least not when it doesn’t have to be that way, and it’s that attitude that has helped drive Ivonne’s marketing success. She has shared that out-of-the-box thinking at multiple MediaPost events, including the recent Search & Performance Insider Summit earlier this year. In this edition of Insider Summit: BTS Ivonne reveals to Lisa how she also approaches many personal choices with that same boldness. She tells us why she thinks innovation is a state of mind, what a marketer’s message should convey and though she generally believes you only regret what you don't do, she does share her one career regret. You can watch the video of the entire conversation here.