Many consumers are not familiar with The Internet of Things, so marketers still have a bit of an educational task in front of them. The following task is to determine what happens after consumers become aware. While news of new smartwatches, data breaches and connected thermostats may catch a person's eye in passing, it doesn't necessarily mean they're about to buy into the concept.

It would be somewhat of a great understatement to say that The Internet of Things is a work in progress. As more connected things join the network, more people around the world are becoming connected to those things. There are 7 billion mobile cellular subscriptions and almost all (95%) of people are now within reach of a mobile network, based on a new major study by the International Telephone Union (ITU).