• The Big Numbers in The Internet of Things
    Some of the numbers associated with the Internet of Things are striking. They range from the millions to billions to trillions. Earlier this week, I aggregated many of the percentages around the IoT, as I wrote about here. While many of the percentages, especially around growth, are huge, they hardly compare to the sheer numbers, either by units or dollars.
  • Beacon Messaging and Moving Beyond Battery Life
    Beaconing is maturing. From the consumer's side, there still is the obvious issue of having Bluetooth turned on so that an app can be triggered by a nearby beacon. And then there's the issue of having an appropriate app programmed for a particular beacon.
  • The Internet of Things By The Percentages
    One of the main impacts of the Internet of Things is the amount of data that will be coming from millions of connected devices. Similarly, there already is a significant amount of data in the form of IoT research and stats coming from a multitude of sources. While I write about all the major IoT research findings as they come out, I thought it might be helpful to compile in one place, at least from a percentage standpoint, some of the recent IoT data points.
  • Marketing Innovation And The Internet of Things
    Innovation using the Internet of Things technologies continues and is limited only by someone's imagination. And what one person dreams up for one purpose may ultimately be adapted for other purposes, most notably marketing messages.
  • The Global March of the Internet of Things
    With the Internet of Things being such a global phenomenon, no one really knows where the next breakthrough will originate. There's a substantial amount of experimentation going on all around the world, along with some hefty corporate and government investments. Of course, there are countless, major IoT initiatives in the U.S., as we regularly write about here.
  • Internet of Things Expands: Billions of Connected Devices & Dollars
    Awareness of the Internet of Things is gaining a bit of traction, at least in some quarters. There is now high IoT awareness in more than half (56%) of those in the retail industry, according to a new survey. Overall, a majority (73%) of companies have deployed, or plan to deploy over the next 12 months, some types of IoT solutions, according to the survey.
  • 83% Capture IoT Data, 8% Make the Most of It
    Connected things lead to masses of data and that's where the black hole resides. Adding sensors into things and then distributing those things throughout the consumer marketplace is a lot more straightforward than capturing, analyzing and putting into practical, real-time use, the flood of data that the connected objects can generate.
  • Apple Watch: 56% Check Battery Status, 48% Check Time
    The Internet of Things is certain to cause some changes in consumer behavior. As more connected things automate more activities for people, some new habits are likely to evolve. In one small example, it seems people wearing Apple Watches are more likely to check it for battery status than for time.
  • 96% Challenged by IoT Projects, 42% Targeting Consumers
    Projects around the Internet of Things are getting underway but just about all of them are facing challenges. One of the many early challenges is how to measure success, according to a recent study. Only a third (33%) of those involved in IoT have quantifiable metrics to track success, according to the study IoT Meets Big Data and Analytics.
  • Consumer Data & Getting IoT Marketing Insights Back to the Smartphone
    All that sensor data being generated in the Internet of Things needs a place to go. For industrial applications, like for power utilities or building maintenance, central data command posts are being established. That's where companies like IBM, with its newly announced IoT division and multi-billion dollar investment, come in. Big companies are gearing up to manage big data.
« Previous Entries