When it comes to sharing data from smart devices, many consumers will give it up, for a price. That price can involve simple discounts on utilities or product improvements. Roughly 50% of U.S. broadband households are willing to share data from their smart devices for discounts on electricity, according to new research from Parks Associates.
Beacons at retail have been chugging along in various tests and trials, with some large deployments. The promise of beacons in that context has been the ability to deliver more relevant messaging based on location or to gather information-based location insights for later or other uses. However, when used as a service, beacons can be used to help people get around.
Beverage coolers are getting connected. A lot of coolers. Around a million Red Bull branded beverage coolers around the world are being connected by AT&T. The connected coolers will provide data relating to performance, temperature stats and geolocation information, according to AT&T.
Lack of opportunity is the main reason for not having tried virtual reality (VR) or augmented reality (AR), according to a new study. Yet consumers have high expectations for VR and AR, with more than half (55%) expecting it to become as popular as smartphones in years to come.
In many places where Internet of Things projects are underway, there's a mixed report card on how they're doing. The majority (60%) of those running IoT projects said their initiatives stalled in the proof-of-concept phase of development, according to a new survey. When organizations did complete their IoT projects, many did not succeed, based on a survey of 1,800 business and technology decision makers on their IoT projects conducted by Cisco.
There are two approaches in how consumers start their interactions with voice assistants, different kinds of drones are now flying, and city trash containers are being outfitted with beacons for consumer tracking. These were just a few of the many tidbits of connected info this week that came out of the first day of the annual LiveWorx 17 conference that IoT powerhouse PTC hosts every year.
Virtual reality may be noted for its gaming capabilities, but businesses are starting to look at it as a component of their business. One major use identified is in real estate, where one global real estate firm has jumped into virtual reality with both feet. The details of the why and how were detailed at the recent MediaPost IoT Marketing Forum by Anthony Hitt, CEO of Engel & Volkers, a luxury real estate company based in Germany with its North American headquarters located on Park Avenue in New York. The company has 9,000 real estate advisors in 750 locations around ...
By the growth percentages, virtual reality is beating augmented reality, by a lot. However, by the numbers, augmented reality usage this year will be almost double that of virtual reality. Virtual reality, driven primarily by 360-degree videos on social networks, will grow 110% from last year, according to new data from eMarketer.
Legal departments at brands typically handle legal issues that those brands may come across. However, some legal issues associated with the Internet of Things may cause companies to approach some uncharted territory. This became apparent in an insightful presentation by Vejay Lalla, partner, entertainment, advertising and promotions group at Davis & Gilbert, at the second annual MediaPost IoT Marketing Forum in New York this week.
In many cases, the Internet of Things involves consumers having to do something to get things started. The good news is that the percentage of U.S. consumers who experience problems with various computing and entertainment devices has declined over the past few years, according to a new study by Parks Associates.