MAD London Editions for June 2018
MAD London - Monday, June 18, 2018
Did NAFTA Just Save FIFA And The World Cup?
Unilever Bans Influencers Who Buy Followers
Unilever Bans Follower-Buying Influencers
Zenith: Mobile Advertising To Overtake TV By 2021
Audi Boss Arrested Over 'Dieselgate'
Scandal Not Deterring Sir Martin From Taking The Stage At Cannes
Nine In Ten Want Fake News Action At Facebook And Google
Gaming Addiction Now Treatable On The NHS
FIFA World Cup Most Avid Fans: Hispanics
Comcast's Bid For Sky Cleared By European Commission
Despite Scandals, World Cup Remains Marketers' Draw
Cannes Lions Entries Down By A Fifth
FIFA World Cup Set To Score In Marketing, Merchandise
MAD London - Friday, June 15, 2018
Flight To Quality Sees Brits Losing Trust In News Via Social
Google Ad Settings Increase Privacy, Show How Advertisers Could Miss Targets
JCDecaux Launches Programmatic Digital Outdoor Network
Log In With Snapchat Heightens Battle With Facebook
Round Two: ICANN Appeals German Court Ruling On Whois
Grolsch Appoints J Walter Thompson To Global Ad Account
Why Advertisers Shouldn't Leave Facebook
Vienna Tourism Board Campaign Reveals Schiele's Art Still Controversial
Just 7% Of Brits Pay For Online News, Compared To 16% In The US
Facebook Stock Soars
Sky Reveals Why It Rewards Loyalty Above New Customer 'Bribes'
How Aldi Rolled Out 'Like Brands, Only Cheaper'
MAD London - Thursday, June 14, 2018
Brexit Blues Be Gone -- 2019 UK Ad Growth To Beat Global Average
Dentsu Aegis Upgrades 2018 Global Ad Spend Forecast
WPP Revenue Down 3.4%
Apple Takes Harder Line On Privacy
'Marketing Week' Pulls No Punches On Sadoun's First Year At Publicis
IPG Reminds Cannes Goers They're On Duty
TV Reigns, But Mobile World Cup Viewing Set To Double Since 2014
Dentsu Aegis Predicts 3.9% Global Ad Spend Boost In 2018
'The Times' Says WPP Shareholders Gave Board 'A Bloody Nose'
Direct Line's Mark Evans Named Marketing Leader Of The Year
Twitter Rearranges Moments, Experiments With Topic Tabs
European Parliament Committee Wants To Suspend Privacy Shield -- Unless U.S. Improves
Facebook's New Transparency Rules Take Effect On July 2
MAD London - Wednesday, June 13, 2018
After Abusive Behavior By Sorrell, WPP Will Review Its Codes Of Conduct
WPP AGM Today -- Expect Fireworks
How To Win The World Cup Without Busting Your Budget
Massive Data Breach At Dixons Disclosed
Deliveroo Takes On Just Eat With Plans For 5000 More Restaurants
UK ICO Fines Yahoo GBP250,000 For 2014 Data Breach
AKQA Buys Majority Stake In Two UK Shops
FT Closes Down Open Programmatic Exchange Over GDPR Concern
Spain Campaign Includes French Open, Masters Winners
Salesforce At The Forefront Of 1,600 New Tech Jobs Coming To The UK
John Lewis' Christmas Campaign Ninth In YouTube's Top Ten Ad List
Two In Three To Watch World Cup At Home And Think The Ads Are Rubbish
ICO Fines Yahoo UK GBP250,000 For 2014 Data Breach
Snapchat Launches Offline Sales Tracking Service
World Cup Sponsorship, The Wasted Budget That Can Only Backfire
MAD London - Tuesday, June 12, 2018
Did Nike Just Own Adidas, Again -- Before The World Cup Even Begins?
Yahoo Messenger To Be Retired In July After 20 Years Of Service
More Allegations About Sir Martin Sorrell's Conduct Emerge
The GDPR And Facebook Fallout: Short-Term Pain, Long-Term Gain For Data-Driven Advertising
US Law Firm Appears To Be Lining Up A Class Action Suit Against WPP
TripAdvisor: Accurate Online Reviews Predict Future Behavior
London Is The Capital Of Artificial Intelligence
Will Sorrell Create A New Agency, Or A Mini WPP?
European Firms Most Vulnerable To DNS Data Attacks, Study Shows
La Liga Eavesdropped On App Users To Tackle Piracy
World Cup Activations Rounded Up In Campaign
Prediction: GDPR Will Cause A Barrage Of 'Right-To-Be-Forgotten' Requests
MAD London - Monday, June 11, 2018
WPP To Undergo Overhaul To Support Digital
Sorrell Denies Press Rumours About The Charges Against Him At WPP
Google's Android Antitrust Decision Could Be Finalised Next Month
Sadoun, Other Senior Publicis Leaders To Appear At Cannes
Bacardi Positions Itself To Appeal To Millennials
GDPR Got It Wrong: IP Address Is NOT Personal Data
'BuzzFeed' Shutters French Edition
'Campaign' Rates World Cup Ads, Finalists Are Nike and Visa
Irish Data Chief Blames Yahoo For 2014 Breach
Is The EU About To Ban The Meme?
Local Papers Have Wider Reach Than Facebook, Says Newsquest CEO
Google Braces For Another Huge European Fine -- This Time For Android
MAD London - Friday, June 8, 2018
World Cup's $2.4bn Ad Spend Boost Will Make It The Most Social Yet
Amazon Inks Most Significant Sports Rights Deal Yet With Premier League Matches
Amazon Dips A GBP90m Toe In Premier League Football
Ex-JWT Chief Martinez, WPP Finally Part Ways
American Express To Make A Credit Card Made From Recycled Ocean Plastic
Tech Giants Claim Good Progress On Blocking Terror
Publishers Determine Best Way To Use Facebook Post-Algorithm Changes
C3 Metrics Complies With Google's GDPR Policies Behind Closed Doors
NHS WannaCry 'Hero' Faces Malware Charges
Agencies Must Reinvent Themselves, Unilever's Keith Weed Insists
UK ICO Rains Fire On Bible Society For Cyber Attack
'Mail On Sunday' Editor To Take Helm At 'Daily Mail'
Facebook Might Have Committed Another Privacy Gaffe
EU Commissioner Says She Hasn't Received Many Consent Emails
UK Marketer Is Sending Spam -- Canned Spam -- To Prospects
MAD London - Thursday, June 7, 2018
IAB UK Setting A Gold Standard In Improving Digital Marketing
Countries Outside U.S. Will Reap Far More Of World Cup Ad Bonanza
Microsoft Just Sank A Data Centre Near Orkney
Ex-Cambridge Analytica Boss Changes Testimony To Admit Receiving Facebook Data
Puma Launches Global Media Review
Data-Driven Video Ads On The Rise
Former Cambridge Analytica Boss Tells MPs He Was Stitched Up By Heavy Editing
Average IT Hit From Data Breaches Nearly $1 Million: Study
World Cup To Boost Global Ad Spend By $2.4bn
More Than A Third Of Brits Think Facebook Doesn't Care
Apple Hints At Potential Post Brexit Complications
Dacre To Step Down From Editing The 'Daily Mail' After 26 Years
MAD London - Wednesday, June 6, 2018
Green Light Given -- But Will Murdoch Be Able To Serve Up Sky To Disney?
Ogilvy's Big 'Re-Founding' Unveiled
Sky And Comcast Cleared To Bid For Sky
Facebook Offers Brands In-App Ads
'Which?' Calls For ICO Investigation Of Facebook And Google
Did #Spycopys See Lush Take Brand Purpose Way Too Far?
Hacking Cannes, Russian Style
A New Paradigm For Advertisers
Lufthansa Drops World Cup Ad Shot In Kiev Rather Than Moscow
EU Court: German Firm Must Protect Facebook Data
Spectrum Games Console Project Closed Down
MOD Spends GBP1.6m On Social To Fill Vacant Posts
Channel 4 Labels Junk Food Ad Ban Too Costly And 'Anachronistic'
Why GDPR Is A Good Thing For Marketers
MAD London - Tuesday, June 5, 2018
Fast Food Apps Twice As Big As Gambling And Dating
Fox Given Green Light On Sky Bid, Bidding Battle Likely To Follow
Is A Tech Giant About To Enter The Premier League?
GMB Union To Fight Amazon On Driver Rights
Apple To Block Facebook Tracking
Sky Sports' Grip On Golf May Be Weakening
Half Of Britons Now Trust Facebook Less
AO Losses Double After 'Britain's Got Talent' Sponsorship
Lidl On The Hunt For A Planning Agency
VML London Taps Keith For New Client Engagement Role
Marketers Suing Facebook Over Video Metrics Can Seek Court-Ordered Audits
AI Must Be Self Governed
Cannes, Gloria Steinem And Women At Work
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