Marketing Daily Editions for November 2007
Marketing Daily - Thursday, Nov. 15, 2007
Forecast: WOM To Top $1 Billion In '07
Palm Touting Centro As Part Of Everyday Text Messaging
Ford Creates In-House Think Tank
Dairy Queen Intros First Gift Card Promo
Diabetes Drug Avandia Gets Warning
Frederick's Teasing Customers with First Celeb Catalog Cover
Happy Customers Go From Sales To Service At Car Dealerships
Spice Maker McCormick Buys Unilever's Lawry's, Adolph's
A Greener Holiday As Retailers Embrace 'Lefteousness'
As Strike Darkens Broadway, Nets Dangle Ticket Swap
Marketing Daily - Wednesday, Nov. 14, 2007
Hurtin' Home Depot Lowers Its Forecast
CompUSA Intros Black Thursday, With Pie
Wal-Mart Predicts A Mildly Merrier Christmas
Ford Dealers Tap Into Video Game Advertising
Obama Debuts Spanish-Language Web Effort
Kohl's Hooks Up With Fila Sport
Sharp Campaign Focuses On Design Over Picture Quality
Reebok Takes Its Turn At A Branded TV Series
Capital One Launches Pigs Into Flight In Unique Promo
American Customer Satisfaction Index Down Slightly
Brands Looking To Put More Money Online
Unilever Commits To Support
Marketing Daily - Tuesday, Nov. 13, 2007
Constellation Buys Fortune's Wine Biz
Visa Taps Lucio As 1st Global CMO
'Consumer Reports' Warns Against Gift Cards
Sara Lee Intros Thicker Hillshire Farm Deli Slices
P&G Fem Care Brands Help African Girls
Hardee's Brings Back Meat On Meat Sandwich
Wendy's, Rhapsody Partner In Digital Song Giveaway
Black Friday Numbers Leave Room For The Blues
Sports Apparel Company Asks Consumers: 'How Do You Fila?'
IAB Panelists Offer Advice On How To Reach Families
Private Label Is Growing But When Will It Take Off?
Marketing Daily - Monday, Nov. 12, 2007
Petersen Named GM Of Minyanville Family Media
Bank Of America IRA Campaign Spells It Right Out
Research Is The Backbone Of Sponsorships
Ellis Tapped For VW North America VP/Marketing
Family Dollar Names VP/Advertising
Mercury Targets The Design-Savvy With New Voga Brand
Pepsi To Consumers: The Next Dew's Up To You
Scion Goes After Target Consumers In Virtual Worlds
Target Puts The Game Show In Holiday Shopping
IBM Markets Self To College Kids Via Video Game
Marketing Daily - Friday, Nov. 9, 2007
Sealey Joins LECG As Director
Brand Extensions: Logical, Puzzling Or Hopelessly Out There
Focus Brands Names Regian CMO
Radio-Mercury Awards Moving To La-La Land
Report: Toyota, Honda Most Researched Online
Kraft Adds Two To Directors Board
Despite Q3 Loss, Ford Sees Reason To Be Optimistic
October Beat September, But Sector Is Still Soft
Reeling From Q3 Loss, Vonage Plans To Ramp Up Ads
Rite Aid CMO to Leave Company
Sears Positions Self As Holiday Wish Grantor
Marketing Daily - Thursday, Nov. 8, 2007
Wal-Mart's Biggest Marketing Tool? Its Web Site
Purple Pill Plus Offers Instant Rebates
Iconix Inks Deals For Its Brands
Bridgestone Cuts Two-Year Super Bowl Half-Time Deals
Convenience Stores Sign Deal With Nielsen
Solo Cup Grips Shoppers' Attention In Times Square
Kia Launches Pre-Owned Program For '08
Coke's Fuze To Be Sold On American Airlines
Kellogg Elects Knauss To Directors Board
Drugmakers Should Focus On Symptoms, Study Finds
Sara Lee Profit Sinks, Partly Due To Ad Spend Hike
Study: Customer Service Should Be Central To Strategy
Research Shows '07 To Be Epochal For Internet Ad Spending
Marketing Daily - Wednesday, Nov. 7, 2007
Evangelicals More Diverse Than Might Be Assumed
General Motors Shooting Year-End Ads In Dealership
A Dozen Major Brands Ink Facebook Deal
Merkle Gets Top Database Marketing Scores
ANA Honors Marketers For Multicultural Efforts
Pharmas Launch Constipation Drug Campaign
Pepsi Now Owns Ukraine Juice Company
Burger King Taps Jacomino For Latin America
How To Balance Brand Building And Promotion
Dark Chocolate Introductions Put Pressure On Premiums
Discovery's Integrated Marketing Draws Viewers To Show
GM Intros Pontiac Vibe With Pomp, Circumstance
Report: Consumers Are Stockpiling Unused Credit Cards
Marketing Daily - Tuesday, Nov. 6, 2007
Toyota's New Corporate Campaign Asks 'Why Not?'
Dr Pepper Intros Advergame For The IPhone
Beam Launches Redesigned Web Site
Pepsi Realigns Corporate Structure
Sony's New PlayStation Effort Coincides With Launch
Jockey Invites Consumers To Join The 'UnderWars'
McDonald's Touts Greenness With 'Bee Movie' Tie-In
Mattel's Fisher-Price Focuses Smart Cycle In TV Ad
Benchmarking: Beginning Of A Measurement Commitment?
Marketing Daily - Monday, Nov. 5, 2007
General Mills Invites Kids To Eat Own Words
Report: Market For Tea To Double In 5 Years
Ford CMO Farley Gets More Duties
Chico's CMO To Leave Job Feb. 2
Toyota, DeGeneres Team In Retro, Live TV Advertising
Petition Seeks To Keep P2P Networks Open For Marketers
Gift Spending Will Hold Steady or Rise, Surveys Predict
Pond Radio Takes Best Of Show In Inaugural EAR Awards
Deal Puts Infiniti EX In Bloomingdale's Holiday Windows
Marketing Daily - Friday, Nov. 2, 2007
Chrysler Pares Vehicle Portfolio, Cuts 10,000 Jobs
Target Sets Up Model-Free Fashion Show
Midwest Airlines Launches Cookie Dough Line
Get Real: Hire a Chief Experience Officer
Clorox Will Take 'Hands Off' Approach to Burt's Bees
Sprint Did Anything But As Q3 Earnings Sink
FedEx, NBA Pact Points Up Their Internationality-ness
American Express Adds Simon Property Group to Mall Partners
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