MediaDailyNews Editions for March 2004
MediaDailyNews - Wednesday, March 31, 2004
Upfront Task Force Gets Green Light, First Meeting Eyes 'Stop-The-Clock' Measure
Kraft Foods Plans A Review Of Its $550 Million Global Media Account
Despite Fits, False-Starts, DVRs Poised For Explosive Growth
Amex Sticks With MindShare, Signals Shift In 'Mandated' Media Reviews
Liberty Medical Taps OMD For Media, Rapp For Direct
Multicultural Audiences Want Culturally Relevant In-Language Programming, Study Finds
The Weather Channel Nabs Big Sponsors For StormWeek 2004
NFL Network To Debut Prime-Time Series in April
Disney Publishing Worldwide Names Biz Dev Director
Primedia's Latest Mag Hits Newsstands
MediaDailyNews - Tuesday, March 30, 2004
VOD Feature Promises To Make Ad-Skipping DOA
Time Inc. Launching 'All You' Mag
High School Newspapers Offer New Market For Advertisers
Court TV Makes Upfront Case, Unveils '04-'05 Schedule, Positioning
IHT Enhances Color, Expands Editorial Coverage
Radio Ekes A February Gain, Local Outpaces National
TNT and Dodge Partner for 'The Grid'
Maxim Launching Two Chinese Editions
ESPN Opens Its New Digital Center Later This Year
MediaDailyNews - Monday, March 29, 2004
Opposition Mounts Against New York Meters, Calls For Federal Review Of Nielsen
Say, That Reads Like Paranjapee!
Court Investigates New Metric, Pitches 'CPI' As New Ad Market Break
Financial Focus: S&P Cuts '04 Ad Rating
Healthy Family Magazine to Launch in May
XM Offering Remaining Shares Held By DirecTV
Relay Opens Atlanta Office
Chicago Tribune Ups Color Printing Capabilities
American Media Names Former GM Exec as Consultant
MediaDailyNews - Friday, March 26, 2004
Turner Swims A New Upfront Lap, Offers Adult Toon Block In Separate Pitch
Media Agency Marketing 101
Before The Flood: Optimedia's Preps For A Torrent Of Emerging Media
Comcast Acquires TechTV, Plans To Merge With G4 Into New Tech/Gamer Channel
DTC Ads Need To Communicate Risk Information More Effectively, Study Finds
Gruner + Jahr Adopts New Associate For Child
Media Storm Wins WE: Women's Entertainment Account
MediaDailyNews - Thursday, March 25, 2004
Optimedia Taps Flood For Emerging Media Unit
Media Shops Emulate Clients, Create Chief Marketing Role To Market Own Brands
Indecency Debate Challenges Media Business; Network Programming, Advertising Must Not Offend
Turner: Cable Is Now More Prime Than Broadcast
Merrifield-Wehrle Made SVP, Group Director at MediaVest
Multitaskers Represent Multiple Threat: Simultaneous Media Usage Reaches New High
Universal McCann Names Wren As Communications Manager
Youth Media and Marketing Networks Hits One Million Subscribers
Optimedia Chief To Speak To Marketers in Philadelphia
Holliday Named VP, Ad Sales at NYT
MediaDailyNews - Wednesday, March 24, 2004
Broadband Deal Supplants Broadcast With 'Cleancast,' Begins Altering The Nature Of Television
No More Free Lunch at Café Yahoo!
Madison Avenue Cashes Out Of Ad Tracking Service
Discovering Quality: Discovery Pitches Program, Audience Excellence As Upfront Theme
XM, NBC Launch Mobile Marketing Campaigns
MPAA Chief To Retire
Frasier Finds Home on Lifetime
Fed Tech Launches For IT Decision-Makers
Hachette Filipacchi Picks Up SPEED
MediaDailyNews - Tuesday, March 23, 2004
Nielsen Puts Brakes On L.A., Chicago People Meters, Races Ahead In New York
Radio Ad Demand Ebbs In Fourth Quarter
Lincoln Boosts Image In NYT Campaign Launch
Channel Two: New Player Cracks Public School Ad Market
O'Hara Named SVP, CFO For VNU Media Measurement and Information Group
DISH Network Gets Friendly With Hallmark Channel
MediaDailyNews - Monday, March 22, 2004
Net Courts Agency Research Chiefs, Offers R&D As Part Of Upfront Sales Pitch
McCann Worldgroup Creates Global Posts For Expanded Relationship With Microsoft
The 30-Second Ad is Dead, Long Live the 30-Second Ad, Maybe
Financial Focus: Help Wanted As An Economic Indicator
Archaeology Digs Into Mainstream, Targets Top Print Advertisers
Home Magazine To Create 2004 American Home of the Year Show Home
PRIMEDIA Consumer Guides Launches Auto Guides
DeVito/Verdi, BBDO Win Big At Addy Awards
MediaDailyNews - Friday, March 19, 2004
Nation Split On Media Magazine Controversy
Signals Improve For Radio, Spot TV Ad Demand
HOPE Springs Eternal, Pro Bono Effort Uses Unlikely Media Strategy
CIO Editors Win the Grand Neal Award
Primedia Finds ABC--Easy as 1,2,3
NYT Job Market Partners with DiversityInc
REAL Magazine Looking For 'Real' Models
SI Promotes Houran To NY Sales Director
MediaDailyNews - Thursday, March 18, 2004
King Rules British Media Empire, Zenith Taps Brit To Succeed John Perriss
Agencies Raise Weighty Issue, Question Nielsen Over Household Language Plan
American Society of Magazine Editors Unveils Award Finalists, Martha Stewart Living Gets Nod
Circ Bureau Refines Rules For Newspaper, Magazine Reader Profiles
Gannett Eyes Hollinger Assets, Would Expand Newspaper Dominance
StarLink Worldwide Named AOR for Chuck E. Cheese's
Simon Malls To Measure Ad Effectiveness With Arbitron/Scarborough Products
OAAA Names OBIE Contenders
Gardner Nelson & Partners To Create Cablevision's Latest Campaign
PAX, NBC Enter Into Consulting Agreement
Audi Renews Sponsorship of NYT Gay/Lesbian Speaker Series
Twenty Stations Move To DTV
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