- MediaDailyNews - Friday, April 29, 2005
- Havas: Give Us Liberty Or Give Us Debt
- Some Fear, Lots Of Loathing, But Mainly Business As Usual, Say Upfront Buyers/Sellers
- Less Is More, More or Less
- Audit Bureau Marks Readership Milestone, Releases 500th Newspaper Profile
- Online Sets Ad Record, Is Now Bigger Than The Network Upfront
- Ensuring Product Placement Continuity of Non-Branded Products
- Amid Out-Of-Home Boom, Radio Giant Clear Channel Spins Off Outdoor
- NBC, Cable Industry Begin Parental Control Campaign
- With No Reporters Of Its Own, Yahoo!, Emerges As Vital News 'Packager'
- MediaDailyNews - Thursday, April 28, 2005
- Cable Feels Winter's Chill: Less-Than-Hot Ratings
- Ready For The Invasion Of The Pod People? Infinity Is
- Turner Taps Game Genre, Slates Online Network: GameTap
- NBC Names Digital Media Chief
- Discovery Names DR Sales Chief
- MediaDailyNews - Wednesday, April 27, 2005
- Auditors Find Huge Price Gaps In U.S. Ad Market, 'Size Doesn't Matter'
- Einstein's Corner: ROI - Return On Intimacy
- Bravo Upfront: Dalai Lama Meets Bobby Brown
- Monster Puts YP, DM Agency On The Block
- Time Moves On, History Goes Mobile
- Report: Online Displaces TV, Newspapers As Favored News Source
- It's Showtime For Verizon's New VOD Network
- IRI Complaint Raises Europe's Ire, Probes Nielsen Unit For Antitrust
- Software Marketer Doesn't Receive, Helps Make Nets' Upfront Pitches
- MTV Makes Four Hires and Promotions
- MediaDailyNews - Tuesday, April 26, 2005
- Coen Revises Nets' Share Of Spending Upward, Ad Recovery Continues
- Omnicom: Q1 Income, Revenues Surge
- RadioShack Moves Account To Havas Unit
- PIB Renews With TNS For Magazine Ad Tracking
- ABM Boosts B-to-B Ad Database, Makes It Timelier
- Yellow Earns Its Stripes, Directories Yield More Than Search
- Reader's Digest Slates Rachael Ray Title
- African-Americans, Hispanics Pay More For Media
- Desktop-Based Broadcast Verification System Launched
- Travel Channel Reaches New Border: 80 Million Subs
- From Lifetime to Laugh Time: Comedy Taps Boreland
- MRI, I/PRO Team For Smaller Sites
- Ad Execs Team To Save Cookies, Other Digital Data Devices
- MediaDailyNews - Monday, April 25, 2005
- I Link, Therefore I am
- DoubleClick CEO Kevin Ryan To Step Down After Sale
- Fast Food: Not So Fast To Use Silver Screen
- MediaPost, IAB Settle 'OMMA' Suit
- Study: Best Online Ads Draw From Print Media
- Paris And Nicole Turn Copywriters, Create Enormous Placement Deal
- KSL Teaches Grey Goose to Edit
- G+J Taps Kline As Publisher Of Child
- MediaDailyNews - Friday, April 22, 2005
- Cable Leads Upfront Once Again, Deals Quietly Begin On Turner, Discovery, Lifetime
- Nielsen Eyes 21-Minute Prompts, Has 60-Days To Decide
- People Are Getting Sicker, TV Appears Best For What Ails Them
- Study: Marketers Care More About Media Targeting Than Cost
- MTV Taps Univision's Furman
- Apprise Media Acquires Canon Communications
- Nielsen 101
- Verizon Online Offers Video-On-Demand
- Nielsen Past Is Prologue At History Upfront
- MediaDailyNews - Thursday, April 21, 2005
- New Ratings Meter Prompts Debate: Exactly When Should Nielsen Flash Lights During Shows?
- Report: DoubleClick Nears Sale
- Dramatic Influences in Reality TV
- Arbitron Earnings Rise, Issues First Dividend
- TV Develops Two R&D Entities, Neither Yet Has An Identity
- CBS Taps MarketWatch's McLernon As Digital Sales Chief
- Media Chiefs Pursue Holy Grail, Punch Holes In ROI
- Magna Study Finds Surge In P2P Pirating Of TV Shows
- Be Like Armstrong, Not Like Hamilton If You Want Good Press to Stick
- MediaDailyNews - Wednesday, April 20, 2005
- Half Of Media Buys Driven By ROI, TV, Online Dominate
- Einstein's Corner: An Antonym for Predatory
- Consumers: We'd Pay Extra for Better Ad Techniques
- 'Kojak' Gets More Votes Than 'FDR'
- NBC Chief: TV Must Become More Interactive
- Industry To Scrutinize All Of Nielsen's Local Ratings Markets
- Swallen Ascends At TNS
- Still Serving Time, Martha Stewart Raids Time Out
- Zaremby Leaves Verance
- Kelly, Scott's Evans Joins MediaMixNet
- MediaDailyNews - Tuesday, April 19, 2005
- Zenith Foresees 'Soft' TV Upfront, Rapid Online, Cinema Spending
- ABC Laterals To ESPN: Cable Net Will Field 'Monday Night Football'
- When Micro-Targeting Goes Amiss
- ESPN: Americans Watching More TV 'Than Ever Before'
- Study Finds Broadband Used To Get More Out Of TV
- Infinity Plans 'Visual Radio' Broadcasts To Cell Phones
- Martha Stewart Gets Sirius, Sets Radio Channel
- Silver Screen Has Golden Lining: Ads Found More Effective Than TV's
- Advertising 101: Be 'Disruptive,' Get Consumers To 'Hire Your Brand'
- Forget 'Bells and Whistles,' Focus on Feeling, ARF Panelists Advise
- SNTA Names 2005-2006 Board of Directors
- InsightExpress Hires Execs From NFO WorldGroup
- MediaDailyNews - Monday, April 18, 2005
- Madison & Wall Raise Outlooks: Traditional Media 'Excellent,' Online 'Even Better'
- GM Mobilizes Grass Roots Pressure on Press
- Arbitron To Nielsen: 'Thanks But No Thanks' In Houston
- MRI Parent NOP Sold
- Arnold Goes to Hollywood
- Placement Deal Sinks Product -- Literally
- Adobe To Acquire Macromedia
- TV A Big Factor Driving Local Web Purchase Choices