MediaDailyNews Editions for April 2005
- MediaDailyNews - Friday, April 15, 2005
- Google Competes With TV, Invites Consumers To Post Their Own Videos
- Big Papers Report Sluggish Q1 Ad Sales
- Playing Games: Massive Calls Broadcast TV 'Overweight,' Foresees In-Game Ad Surge
- ARF Expands Marketing Team
- Scripps' Garden Grows With Revenue and Advertising Up for Q1
- Media Buyers Detect Network Branding Effect, Say It's Influencing Demos
- Less Proves Higher CPMs For Clear Channel, But Fewer Radio Ad Dollars
- MediaDailyNews - Thursday, April 14, 2005
- Blogger 'Just Does It,' Turns Tiger Woods Clip Into Instant Nike Commercial
- Martha Stewart, New Yorker Take National Mag Awards
- Killer Wave or Killer App?
- Correction: TIAA-CREF sponsors 'Heroes Of The Storm
- MPG Goes To London To 'Go Hollywood,' Taps Brit To Lead Branded Entertainment
- OnStar Positions New TV Ad Format: The 'Documerical'
- WebMD Writes New Script, Goes From Pixels To Print
- MediaDailyNews - Wednesday, April 13, 2005
- Kite Flies To MediaVest, Top Researcher Latest Universal Defector
- Chrysler Drives Interactive TV Deal With DirecTV
- Sex and the Daiquiri: Celebrity Breaks Taboo, Plugs Booze In TV Spots
- Havas Unveils New Board Plan, Asks Raider To Clarify His Intentions
- On A Roll, TracyLocke Hires New Business Head
- Report: Satellite Radio Will Soar
- Turner Upfront Soars With The Eagles: TBS Unveils Comedies; TNT Movies, Drama
- Big Ratings for Pope's Funeral
- MediaDailyNews - Tuesday, April 12, 2005
- Anti Nielsen Group Turns To The Web, 'Steps Up' Ad Efforts
- Oprah Sets Plan To Book New Subscribers
- Addressing Product Placement Concerns: How Important Is Resolution in Product Placement?
- Down Under And On-Demand
- Do-it-Yourself Sweepstakes From DIY Network Debuts In May
- L.A. Times Slates $10 Million For Marketing
- Tanqueray Gin Unveils First TV Campaign
- NCTA Finds Cable Signal Theft Is Down, But Not Gone
- Curing Brand Chaos on the Web
- MediaDailyNews - Monday, April 11, 2005
- Media Continues To Dominate Agency Searches, Saatchi Most Profiled
- Tidbits and Trivia for Your Next Cocktail Party
- Rating Council Approves New Nielsen Meters
- AOL, XM Team For Web Radio Service
- Carat Makes Blog Entry, Offers New Practice
- Oreo Offers New Twist On Product Placement
- Rx Marketing Experts Write New Media Script: Less TV, More Integration
- Massive Gets More Massive, Expands Video Game Ad Network
- MediaDailyNews - Friday, April 8, 2005
- Online Media Buyers: 'We Buy Just-In-Time'
- MindShare's Cohen And Maltby Both Promoted To President
- What Business Are You In?
- Nielsen Finds The Games People Play: Often It's All Of Them
- AOL Strikes Ad Serving Deal With DoubleClick
- Clarification: Nielsen To Coach Some In All LPM Markets
- Havas To Restate Financials
- GM Suspends Ads In The L.A. Times
- Reebok Goes To The Hoop, Breaks First VOD Ad Effort
- TIAA-CREF Sponsors TWC's 'Heroes of the Storm'
- Nextel Breaks Hispanic TV Effort
- Discovery At 20, Pitches 'Cool Stuff'
- MediaDailyNews - Thursday, April 7, 2005
- Havas, Group M Strike Media Buying Alliance
- FTC Sidesteps Nielsen Role, Says It's Neither 'Deceptive' Nor 'Anticompetitive'
- Fox Tries to Get Real With Cable and Fridays
- An Evolutionary Battle
- Bye-Bye Bud, Byron Wants To Buy Pax
- Former AudioAudit Marketing Head Alcott Joins Initiative
- MTV Launches New TV Channel Via Web
- Search Advertising Costs Surge In March
- BBDO Europe Study Tells Marketers To Pick Up the Cell Phone
- Martha Stewart Names New Publisher
- TracyLocke Tapped By Rolling Rock
- Worldlink to Serve as Exclusive Provider of Direct Response Advertising for ImaginAsian TV
- Telemundo COO Browne Promoted to President
- MediaDailyNews - Wednesday, April 6, 2005
- Media Buyers: Online Ad Spending Continues To Surge
- Nielsen Expands Outdoor Ad Market Coverage, Move Presages A Boom
- Einstein's Corner: Forget the Numbers and Have a Cookie
- Interpublic Blows Another Deadline, Is Downgraded
- Peter Jennings' Leave Means Changes For Evening News
- Google Tunes Into Video Blogs
- Starcom MediaVest Sweeps EFFIEs
- Digital Mag Subscribers Forward Ads, Link To Sponsor Sites
- TNS Names Marketing Director
- Britney Spears To Star in UPN Reality Series
- Times Promotes Ad Exec
- Universal Broadcast Aligns With Turner Media
- MediaDailyNews - Tuesday, April 5, 2005
- Nielsen To 'Coach' Couch Potatoes, Provide Incentives Too
- TiVo Fast-Forwards With DirecTV, Extends Ad Deal
- Universal McCann's Stewart Moves To OMD
- TNS Plans To Expand Local Radio Ad Tracking
- Product Displacement: Rival's Ad Ambushes 'Apprentice' Deal
- Don't Count Us Out Can't Click Them In
- AOL Founder Steve Case Jumps Into 'Old Media,' Acquires TV/Radio Programmer
- eMarketer: Is Digital Video Killing The Internet Star?
- Pendulum Swings Back to Scripted Shows, As Reality Muscles Out News, Game Shows
- Media M&A Market Heats Up
- A Third Of MP3 Users Downloading Podcasts
- Radio Ad Demand Continues To Lag
- Let's Get Ready to Program: WWE'S RAW Returns to USA Network
- CGTV Bets On emuse Interactive Ad Model
- MediaDailyNews - Monday, April 4, 2005
- Local Media Benefit From Surge In Online Spending
- Less Means More On Network TV - More Clutter
- Report: Al Gore News Channel Partners With Google, Relaunches In August
- No Downside for List Brokers, Literally
- Academics Field Largest Direct Observation Of Media Consumers
- Fastclick IPO: Slow To Click
- Comcast, PBS Germinate 'Sprout'
- Horizon Goes Outside For Out-Of-Home Chief
- Product Placements Of The Week
- Boston Globe Offers Zippier Ad Buys
- Home Depot Scores Major League Ad/Promo Deal
- MDC Partners Acquires Control Of Zyman Group
- Golf Magazine Tees Up, Sponsors Media Industry Golf Charity
