Oprah Sets Plan To Book New Subscribers

  • April 12, 2005
To celebrate its fifth anniversary and thank loyal readers, O, The Oprah Magazine is giving away a 96-page book called "The Best of Oprah's What I Know for Sure" with every newsstand and subscriber copy of the May 2005 issue, on stands April 19. The paperback features a selection of the monthly "What I Know For Sure" columns that Oprah writes for the magazine.

Dove is the exclusive advertising sponsor of the book. Two full-page spreads from Dove's "Campaign for Real Beauty" will be featured inside. Distributed free of charge, the book will be polybagged with the magazine.

Twenty-three columns are included in the book, with topics ranging from love, success, men, weight, and shopping to friendship, stress, and trust. In each column, Oprah shares her personal thoughts, messages, and life lessons.

The May issue of O is the largest in the magazine's five-year history. It contains 404 pages, more than half of which are ads. -- Amy Corr

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