MediaDailyNews Editions for April 2010
MediaDailyNews - Friday, April 30, 2010
WPP: Ad Economy Shifts From 'Abyss' To 'Stabilization," U.S. Recovering First
Wong Joins Liberty Board
Nielsen Test Could Lead To Commercial Ratings in Local Markets
Captain Morgan Lime Bite Hits TV
TV Station Revs To Climbing
Strong Scatter Bumps Up Upfront Take
Viacom Reports 3% Ad Growth Across Cable Nets
Senior Lenders Buy Philly Newspapers, Cuts Expected
Comcast: Local Ad Sales For TV, Digital Spike
Mag Bag: Athlon To Launch Newspaper-Distributed Sports Mag
Holliday Out As Havas Media NA Chief, Francoli Assumes Role
MediaDailyNews - Thursday, April 29, 2010
Nielsen Turns The 'Channel' Off, Permanently
Fox O&Os Embrace 4:30 A.M. Newscast
Barclays: Big 4 Upfront To Reap $8.2 Billion
Meredith Earnings Up 20%, But Below Historic Levels
Smulyan Tries To Take Emmis Private -- Again
MSLO 1Q Revs Stabilize, Jazzed By Hallmark Deal
Electus Juggles 30 Projects, Diller Touts Its Appeal
FTC Uses Game Site To 'Ad-ucate' Kids
'Los Angeles Times' Dabbles In E-Commerce
Nielsen: More TV In Homes
MediaDailyNews - Wednesday, April 28, 2010
Al Gore Wants To Democratize Television, Leaks 'Crowdsourced TV'
Upfront: Media Buyers Predict Upswing in TV, Digital Ad Spend
Perelmans Join Bids For Philly Newspapers
Dubuc To Helm Lifetime
NBC Launches CMO Program To Tap Outside Expertise
Miami Dolphins, Univision Sign Radio Partnership
FiOS To Carry YouTube, Internet Radio
truTV Adds Originals To Strengthen Lineup
MediaDailyNews - Tuesday, April 27, 2010
Hear Al Gore Speak Later Today
Belo Ups Diaz To President/Media Ops
Havas Launches Barter Media Unit, Part Of Madison Avenue Trend
'Hollywood Reporter' Names Burgess Publisher
Zucker Helms MediaVest Innovation
'Variety,' 'Newsday': Pay Walls Mean Fewer Page Views
Newcast Taps iTVX To Evaluate Branded Media
MediaLink Kicks Off Executive Search Practice
ABC: Newspapers Slammed With More Circ Declines
DirecTV, Dish Jointly Pitch TV Marketers, Agencies
MediaDailyNews - Monday, April 26, 2010
Agencies Developing Method To Factor Set-Top Data, See It As Proxy For TV Ratings
Burberry Dons Universal McCann
Redscout Names Banes CCO, President
Some TV Viewer Loss Blamed On Video Games
Nielsen Goes Public On Plans To, Well, Go Public
NAA Bonanza: Newspaper Web Sites Draw 74 Million
Showtime Nabs Kudrow's 'Therapy'
ABC To Audit Newspapers On Mobile
Meyer & Wallis Get Makeover
PR Newswire Drives Grand-Am Race Car Sponsorship
ESPN Grabs Another NFL Ratings Record
MediaDailyNews - Friday, April 23, 2010
All That Glitters: GroupM Sees Gold In Barter, Launches 'Midas'
Gillette To Sponsor Nascar Sprint Cup Series
Supreme Indifference: No Wall Street Political Ad Blitz
Mediasmith Taps Carat's Cate As New GM
Online Ads Surpass TV Ads In Recall, Likability
Snyder To Head
NCAA Shoots Deal With CBS, Turner
OhioHealth Improves Doner's Rx
Arbitron, PPM Coalition Make Peace
Media, Marketing Trends: Hispanics Younger, More English Proficient
NYTCO, McClatchy Post Smaller Losses In 1Q
Mag Bag: 'TONY,' 'Bon Appetit' Team With Foursquare
Correction: Borrell Forecasts $57 Billion For Mobile Marketing, Ads In 2014
MediaDailyNews - Thursday, April 22, 2010
TV Land Greenlights 2nd Original Series
Mobile Users Respond To Location-Based Ads, Coupon Biz To Hit $57 Billion in 2014
Trending Up: Media General Revs Up 12%
Starz Names 2 Managing Directors
Carney Named New Disney Marketing Chief
iPad Apps To Earn $136 Mil First Year Out
Correction: Six Flags Already Has 100 Million Impressions
Frito-Lay Leads Effie Winners
MediaDailyNews - Wednesday, April 21, 2010
WPP's Kantar Taps Publicis' Fielding As Research Client Chief
KBS+P, Interpublic Settle Lawsuit
Taylor To Global Chairman, ZenithOptimedia
C3 Ratings Pay Off For Marketers
TV Stations Record Rev Gains In Web Sites, Digital Efforts
Comcast Airs Tribeca Films From Festival
Hernandez Heads OgilvyOne, Chicago
NBC Olympics: Mobile Offers Ad Synchronicity, Can Align With TV
Comedy Tonight: Colbert, Stewart Re-Up Through 2012
Lee, Journal Have Smaller Declines in 1Q
MPG Named Valencia Agency Of The Year, Social Media Erupts Among Volcano Stranded Execs
Six Flags Creates DO Division
MediaDailyNews - Tuesday, April 20, 2010
Dear Bev: How Should I Use Social Networking In My Job Search?
Bravo Turns 'Matrix' Column Into TV Show
Bank of America Sponsors History's 'America'
NBC, IndoorDirect Shop 'Community' To Diners
CNBC Hires 2 New 'Business Day' Reporters
Monthly Mags Grow 3.2% in May
Litton To Produce New E/I Lineup For ABC
Email Marketing On Rise, Strength In Customer Retention
Hotmail Users Embrace Commercial Email
Spanish Pay TV Broadcasts Fisher's 'Little People'
MediaDailyNews - Monday, April 19, 2010
The Upfront Is Back: Ad Execs Say They're Returning, Will Commit More Than Half Their Total Budgets
Correction: Akoo's Monthly Viewers
NBC: Revs Up, Profits Down, Cable Nets Money Spinners
Gannett: TV Ad Sales Trend Up, Newspapers Still Suffer
Analysis: Fox Affils Happy Without Conan
Borrell Forecasts Big Mobile Growth
NDS Invests In BlackArrow
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