MediaDailyNews Editions for March 2013
- MediaDailyNews - Friday, March 15, 2013
- 'Rising Stars': Clients Want New Ideas, Agencies Must Change
- Chevrolet Drives Away From 2 Shops Handling Creative Assignment
- CBS Starts CBS App, And Full-Episode TV Player
- DreamWorks Offers Fox Duet
- Danaher Steps Down As Digital Placed-Based Chief, Search For Successor Is On
- Mag Bag: Conde Nast Unveils Video Offerings, Promotes Wintour
- 'Plural' Generation Presents Unique Challenges For Marketers
- Brecher Upped To CMO, Fairchild Fashion Media
- Sundance's 'Lake' Partners With NZ Vodka, Tablet
- Sandberg, Sexism, And The C-Suite
- Yes, You ARE Being Tracked -- Get Over It
- MediaDailyNews - Thursday, March 14, 2013
- Invidi Strikes Comcast Deal To Extend Addressable TV To 60 Million
- Arbitron Warns Clients Against Social Media Pitfalls
- Trad 30-Sec Spot Shines, Costs Up 5%
- TV Sharing Enhanced By Netflix, Facebook Alliance
- NYTCO Adds Conde Nast, 'People' To Ricochet
- Best Deal: Kroenke Acquires Outdoor Channel
- Kids To Marketers: We Want Tech Gadgets, Not Toys
- AMC Theaters Screen Big Rev Boost
- Solar Power Powers NJMG's Newspaper Printing
- MediaDailyNews - Wednesday, March 13, 2013
- Adland Chiefs Wrestle With Recruitment, Client Relations
- 'Glamour,' 'GQ' Share Video Cross-Platform, Forgo Valuable TV Connection
- Execs Tell Advertisers: TV Offers Choice, Reach, But TV Everywhere Is A Bust
- 'Bang' Dominates Syndie Ratings
- 'NYT' Redesigns Site, Stresses App-Like Features
- Aegis/Dentsu Merger Date Set For March 26
- TD Ameritrade Lights Up New Olympic Deal
- FCC's Genachowski Expected To Leave By April
- Hill Holliday Names Stockwell Chief Media Officer
- Disney Inks Deal With Al Jazeera Children's Channel
- Vevo TV Launches, Live Online, TV
- MediaDailyNews - Tuesday, March 12, 2013
- P&G's Pritchard To Brands: Join The Conversation
- 'Zero TV' Trend Rejects Trad TV Viewing
- VivaKi's Tobaccowala Bugs 4As Attendees, Likens Agencies To 'Roaches'
- 'New York Daily News' Unveils Mobile App
- Ad Industry Needs Ego Boost
- Broadcasters, Cablers Lessen Ad Reliance, Push OOH, Publishing Dollars
- Burbank Says No To Advertising-Only Vehicles
- Rovio Launching Cartoon Channel
- Kia Partners With Univision For Reality Show
- Five Location-Based Social Ad Strategies For Brands
- MediaDailyNews - Monday, March 11, 2013
- U.S. Ad Economy Expands For Third Consecutive Year: Big, Mid-Tail Advertisers Biggest Factors
- Nielsen, Arbitron Continue To Pursue Federal Merger Approval
- Newspapers Remain Top Sports Source For Men
- Kantar Taps Ingleton As CEO, TNS
- The Comeback Kid: NBC Leads Nets In Adult C3 Stats
- Wunderman Revamps Specialist Agencies Into 4 New Units
- Netflix's 'Cards' Lags Behind Rival TV Shows In Social Media Buzz
- Outdoor Channel Postpones Shareholder Vote
- Volkswagen Extends MoMA Relationship
- Correction: VML Employee Total Is 1,100
- 'Variety' Ups Gaydos To VP
- 'Mad Men' Goes Back To '60s Look For Ad Campaign
- Dear Rance, Are You Being Obtuse On Purpose?
- MediaDailyNews - Friday, March 8, 2013
- C3 Viewing Stats Trump Live-Only
- MEC Wins Simmons Media Account
- Y&R Names Anthony North American CEO, Murray To Draftfcb As CEO
- Nexstar Revs Soar Due To Car, Political Ads
- Shull To Oversee Marketing/Ad Sales, AutoHop For Dish
- Mag Bag: Redbook, Taste of Home Get Revamps
- Organic's Shulman Hires Chief Strategy, Client Officers
- Outdoor Channel Favors Kroenke Takeover
- Cisco, Intel Imagine Multi-Screen TV Advertising In Future
- Pandora Revs Rise 54%, CEO Steps Down
- Titan, Control Group Win Community Impact Award
- Is Martha Stewart Living?
- The ADHD Era
- MediaDailyNews - Thursday, March 7, 2013
- First Release Of Actual TV Buying Data Shows It's Still Madison Ave's Alpha Medium (But Oh, The Oprah Effect)
- Time Warner Nixes Meredith Deal, Will Spin Off Time Inc.
- Y&R's Murray Named Global CEO For IPG's Draftfcb
- IPG Mediabrands Acquires Interactive Avenues
- News Corp. To Launch Fox Sports 1
- Publishers Raising Digital Sub Prices, Paywalls Pay Off
- R/GA Goes West Again, Opens LA Office
- DirecTV Pushes Rev Streams, NFL Sunday Ticket
- Campbell Ewald Drives Back To Motor City
- Next Issue Takes Magazine Apps To Windows 8
- Conde Nast Creates Digital Catalysts To Link Advertisers To Readers
- Riley Named President, World Federation Of Advertisers
- Discovery Ups Phillips To President, Domestic Distribution
- Appeals Court Affirms Dismissal Of Nielsen Antitrust Suit
- Clarification: Former Gospel Music Channel, Now GMC TV, To Be UP
- TheAtlantic.com Debuts China Channel
- MediaDailyNews - Wednesday, March 6, 2013
- Madison Ave. Now Has A Standard To Rival Wall Street's
- Real Data Shows Real Slowdown In Online Display, More Expansion In Total Media Buys
- ABC Expands Guarantees, Media Buying Cross-Platform
- MediaCom Puts Two People First: Names Mee, Guba To Global C-Suite
- Arbitron CEO Creamer Has Deal - Will He Stay?
- Outdoor Revs Hit Nearly $7 Billion In 2012
- March-Adness: Spending Tops $1 Billion Mark
- Court Throws Out $1B NDTV Suit Against Nielsen, WPP
- 'WaPo' Joins Paid Content Parade
- Gospel Music Channel Revamped As UP
- Doner Drives Manheim Auto Auctions As AOR
- News Sites Should Target Reward-Seekers To Boost Ad Revs
- Re:Fuel Launches Experiential Brand Hustle Promotions
- Deutsch Taps Peralta As SVP, Creative Tech
- Big Data And The Future Of Programming - Or Not
- MediaDailyNews - Tuesday, March 5, 2013
- 2012 Proves Slow Growth Year For Ad Companies
- Moonves: C7 Move 'Right Around The Corner'
- Time Warner Favors Trad TV Over Streaming
- Media General Launches Advanced Digital Solutions
- Deutsch Ups Prabhu To Chief, Channel Planning/Investment Officer
- Accountability Is Top Marketer Concern
- Meredith Helps Hallmark Get 'Better'
- Sportsman Channel Tops Kroenke Bid For Outdoor Channel
- Viacom's Dauman Slams Cablevision Anti-Trust Suit
- WPP Buys Canadian John St. Agency
- Fischer Named President, Carmichael Lynch
- 1 + 1 = ?
- MediaDailyNews - Monday, March 4, 2013
- Arbitron Begins Cross-Platform Work For ESPN
- Ingram To Head IPG Oxygen, Focuses On Sabic Account
- 'GMA' Tops 'Today' To Dominate Morning TV
- WPP Records Small Rev Gains, But Bigger Growth Outside U.S.
- Schwarzenegger Rejoins AMI As Group Exec Editor
- Facebook, Twitter Aren't Driving Viewers To TV
- Kroenke Makes Offer For Outdoor Channel
- Free, Redesigned Variety Site Debuts
- Gap Regaining Its Game
- Bypass The Media Filter? Easy. Bypass The Social Media Metafilter? Not So Much.
