After decades of relying on crude estimates, Madison Avenue finally has real market data akin to Wall Street's. The data, which is derived directly … Read the whole story

In what is likely the most accurate accounting ever of the U.S. media-buying marketplace, a new, more realistic and somewhat surprising picture of ad … Read the whole story

Looking to finally broaden the way advertisers get TV viewer guarantees, three Disney-ABC networks have adopted a new system. It uses Nielsen's Online Campaign … Read the whole story

Arbitron's deal with President-CEO Sean Creamer includes a compensation package of up to $1.74 million for 2013. He also received at least $1.45 million … Read the whole story

Ad dollars for March Madness topped the $1 billion mark for the first time last year, as games aired on CBS and three Turner … Read the whole story

A New York Court has dismissed a $1 billion lawsuit by Indian TV network New Delhi Television against Nielsen and WPP for breach of … Read the whole story

'The Washington Post' has unveiled a new paid-content feature, "Brand Connect," which includes placement on the "front page" of the newspaper's Web site. Messages … Read the whole story

The 8-year-old cable network GMC TV looks to broaden its religious-themed entertainment and image with a new name: UP. Started as the Gospel Music … Read the whole story

Detroit-based Doner, part of MDC Partners, has been selected as agency of record for auto resale giant Manheim after a review. The scope of … Read the whole story