MediaDailyNews Editions for October 2018
MediaDailyNews - Wednesday, Oct. 17, 2018
ARF Acquires CIMM, Envisions The 'Skunkworks' Of Ad Research
Scripps Acquires Triton, Diversifies Into Digital Audio Tech
Trump Sued For Retaliating Against Media Companies
Omnicom Is Adding AT&T's Consolidated WarnerMedia Account
Facebook Inflated Video Metrics By Up To 900%, Marketers Claim
'Better Call Saul': It's All Good, Man
Oracle, comScore Ink Audience-Targeting Deal
Cord-Cutting Sees Uptick, More Sports Fans Prefer Streaming
Hulu Wants Even Skinnier Bundles
5G To Drive $1.3 Trillion Media, Entertainment Revenue By 2028: Intel Study
W+K, 72andSunny, GSP Battle For NFL Business
MediaDailyNews - Tuesday, Oct. 16, 2018
Trump-Aligned Super PAC To Bid On Tribune Media
Magna Revises Programmatic Ad Forecast Slightly Upward
eMarketer: Programmatic Marketplace Growing Less Open, More Private
Omnicom's Q3: Profits Up, Revenues Down
Dentsu and WPP Led Q3 Marcoms M&A Activity
MediaMath Continues Video Push
Will Trump's Future Include Media Ownership?
Total TV Consumption Flat For September, 18-49 Viewers Dip
Most Americans Aware Of Bots, Deem Them Appropriate For Marketing
Innovid, Jivox Partner On Omni-Channel Creative Optimization
NBCU Ad Sales Promotes Molen, Marshall To President
FuboTV Nears 250K Subscribers, Adds Revenue
Entertainment News Outlets Open Their Pocketbooks On Streaming Video Plans
Fox News After Rupert
MediaDailyNews - Monday, Oct. 15, 2018
ANA: Over Three-Quarters Of Our Members Have In-House Agencies
Programmatic Media-Buying Rising, Especially In-House
Search Advertising, Marketing Slowly Moves In-House, Per ANA Study
FreeWheel's Drive: Advanced Ad Suite To Include OTT, VOD
Fox Starts Fox Blocks, JAZ Ad Pods On 3 Sunday Nights
New Report Tries To Define 'Transparency'
Fox Trims Trump Rally Air Time: How Long Will Reruns Deliver Ratings?
Google Assistant Teams With Major League Baseball
Pluto TV Taps Tru Optik For Ad, Campaign Measurement
Magazine Readership Rises On Mobile, Dips In Print
Voice And Visual Are The New Norm -- Just Ask WPP
VAB: Brand Safety Remains Serious Problem For YouTube
Agency Collective, The Company, Reorganizes And Rebrands
Data Still Makes Ads Irrelevant, Consumers Say
MediaDailyNews - Friday, Oct. 12, 2018
Dentsu Aegis Network On A Roll With Another Big Account Win: United Airlines
Facebook 'Return' On Ad Spending Continues To Founder
Media Stocks Lose Big Amid Steep Market Sell-Off
The Perception And Reality Of Multicultural TV Ad Bias
4As Puts The Brakes On Accelerate Conference As It Rethinks Approach To Events
California Privacy Law Expected To Have Nationwide Impact
I See Your Fortune Shifting Into My Bank Account...
Newsweek Media Group Splits into Separate Companies: Newsweek, IBT Media
Facebook Removes Political Pages, Accounts That Violate Rules
Persado Enhances Platform With Storytelling Capability
Publishers Can Stop Malvertising
BMF Media Sets Up Shop In London
Everybody Wants To Be DTC Streaming Provider, But Can Market Support Them?
MediaDailyNews - Thursday, Oct. 11, 2018
Shorter TV Ads Command More Viewer Attention
Official And Confirmed (Indirectly): Feds Are Probing Media-Buying Practices
IPG's UM Wins Global Amex Media AOR Duties
Katzenberg's NewTV Streaming Service Is Named Quibi
WarnerMedia Plans New Streaming Service For 2019, Challenges Netflix
Inflation Fears Abound, Media Stocks Drop
A Chart Worth Billions Of Words Explains This Week's Internet Sell-Off
Beltway & Vine: Voters Split On Role Of Celebrity Endorsements In Politics
Comic Cons Provide Strong Marketing Platforms For TV, Movies
Netflix Metrics Help Predict Show Size, Success
'Redbook' to End Print Edition in 2019, Hearst Overhauls Top Editors
GDPR Has Uneven Ad Tracking, Impact Depends On Site Size, U.S. Gets Better Results
Trust Me, You'll Want to Ask These 5 Privacy Questions About Your TV Data
MediaDailyNews - Wednesday, Oct. 10, 2018
New Broadcast Season Delivers Lower Overall Ratings
Ad-Supported OTT Viewers Incremental To TV
Discovery Launches Digital Studios Group
Tremor Video DSP Says It Has Tripled SSP Integrations
Streaming Is Way Up For NFL This Season
New Report Measures Gap Between Brands Talking The Talk, Walking The Walk
TV Played Role In Generating, Maintaining Kavanaugh Heat
Hearst Launches Oprahmag.com, Combines Print Mag With Digital Extras
'Forbes' Tries Blockchain, Partners With Civil
Lincoln, Lexus Track Biggest Spend Per Spot In September
FBI Seeks Help Identifying Advertisers That May Be Victims Of Fraud
What Surveys Do We Trust About The Media?
MediaDailyNews - Tuesday, Oct. 9, 2018
Dentsu Aegis Wins Global Intel Media Business
Roku Starts 11-Partner Ad Measurement Effort
Ford Names BBDO As Lead Creative
CBS Stock Higher On Board's Openness To Sale
A First-Time View Of 'In-View,' Report Benchmarks Desktop, Mobile, Video & Display
Turner To Launch Direct-To-Consumer Digital Platform With Jenna Lyons
Gyro Acquires B2B International
Digital Video Ad Spend Will Spike 30% In 2018
J. Walter Thompson Launches Lifestyle-Focused Boutique Agency
NBCUniversal Launches WatchBack Video App
Media And Technology Companies Grapple With How Younger Consumers Watch Video
Meredith Close To Selling 3 Magazines: 'Money,' 'Fortune,' 'Sports Illustrated'
ROI Carries Various Meanings, Depending On Data
Mindshare Launches Voice And Visual Consultancy
MediaDailyNews - Monday, Oct. 8, 2018
Publicis Media Wins Global GSK Account
Publicis Media Forms platformGSK To Service New Account
Nielsen Catalina Solutions Expands Advanced TV Suite
Bing Announces Changes To Its Political Ad Policy
Democrat Unveils Internet Bill Of Rights
Online Sales Are Top Factor In Measuring Success Of TV Ad Campaigns: Study
Digital Media Content Consumption Posts 15% Gain
Female Empowerment In Advertising
New York Times' New Podcast Features 3 Hosts With Opposing Political Opinions
ICF Acquires We Are Vista
A Lesson Plan For Programmatic Advertising Careers
To Keep Younger Consumers In TV Ecosystem, Digital Video Needs To Be 'Easy'
Marketplaces Like Amazon Focused On Experience, Value, Trust, Study Shows
Bot Malware Attacks Rise, As Search Engines Blacklist Fewer Sites
ABC's 'Conners' Promotion Strategy: Keep It Under Wraps
MediaDailyNews - Friday, Oct. 5, 2018
WPP Leadership Team Begins To Take Shape
Surprise Score? NFL TV Ratings 3% Higher So Far
Fox News, MSNBC Ratings Reflect Nation's Political Divide
CNN Business Redesigns, Consolidates Coverage
Who Cares About 'Choice' If I Can't Make It?
Video Ad Platform Telaria Lowers Revenue Estimate, Stock Sinks
PLEASE, Watch More Sports On TV
Antitrust Chief Vows To Scrutinize Comcast
Gen Z 'More Receptive' To Advertising Than Older Generations
iHeartMedia To Invest $10 Million In 'High Times'
The Future Of Agencies According To Nick Law
Publicis Groupe Acquires Czech Republic's Kindred Group
Creating Smart Memes Helps Brand Advertising, Marketing
MediaDailyNews - Thursday, Oct. 4, 2018
Survival Of The Fittest: Industry Vets Team To Help Brands 'Evolve'
Obit: Agency Media Chief, Auditing Pioneer Michael Lotito, Dead At 57
Blue-Chip Advertisers Tackle Oath's NFL Streaming Coverage
Broadcast Promos See Similar Rates Y-O-Y, Fox TV Leads
2018 MLB's TV National Ad Revenues Remain Stable
SoundCloud Taps Pandora As U.S. Ad Sales Partner
Request For Submissions: Agency Of The Year Awards
Breitbart, InfoWars Banned As Wikipedia Sources
Simmons Finds News 'Doubters' Swung Presidential Election
Alex Bogusky: Agency Pro, Bionic Mannequin
Pride Media Creates Vizible, Full-Service Agency
#ThatsHarrassment Video Viewership Spikes Post-Kavanaugh Hearing
NBC Comedy Has All The 'Bad' Traits Of Terrible Sitcoms
Will Traditional TV Gamify Premium Shows To Increase Revenue?
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