MediaDailyNews Editions for December 2019
- MediaDailyNews - Monday, Dec. 16, 2019
- WiFi Network Boingo Restructures, Cuts Ad Organization
- Pandora Tests Voice-Activated Ads, Hopes To Drive Greater Engagement With Brands
- A Programmatic Trend That Gives New Meaning To 'Header Bidding'
- Nielsen Launches Metric Combining Panel And ACR Data
- Sinclair Says Goodbye Boris, Hello Advertising
- Hallmark Says It Will Run Zola Ads Featuring Two Brides Kissing After All
- Empower Partners With Programmatic Startup Martin
- Core Local TV Advertising Could Sink Over 3% In 2020
- One And Done: The Achilles Heel Of TV Criticism
- Tech Companies, Advocates Seek New Hearing On Net Neutrality Repeal
- MediaDailyNews - Friday, Dec. 13, 2019
- Nick Brien Out, Jacki Kelley In As Dentsu Aegis Network Americas CEO
- GSK Consolidates Pfizer Consumer Health Under Publicis Media
- C'est La Vie, France's Ad Market Poised For Tepid Growth
- This is Why You Don't Let Marketers Write Their Own Press Releases
- President's 'Fake News' Campaign Is Working, Albeit Mostly Among His Supporters
- TV Ad Spending Will Decline Again In 2019 - Is Your Sky Falling?
- Reports: NBCU CEO Burke Expected To Step Down
- WPP's Triad Sells Proprietary Tech Stack To Sam's Club
- Advocates Want California To Close Loopholes In New Privacy Law
- MediaDailyNews - Thursday, Dec. 12, 2019
- TMG Taps Wavemaker's Korenfeld As President
- Vizio Launches Direct-To-Purchase, Smart TV Advertising Business
- Clients Slightly More Tolerant Than Agencies Re Disney-Like Pitch Terms
- War Over Christmas As Lifetime Trespasses On Hallmark Turf
- OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising
- Dish, FreeWheel Partner On Tech To Integrate Traditional, Addressable TV Buys
- FTC Urged To Step Up Enforcement Of Children's Privacy Rules
- Is Channel Surfing Coming To Video Streamers?
- Maurice Saatchi Departs Agency He Co-Founded
- MediaDailyNews - Wednesday, Dec. 11, 2019
- Tokyo Olympics Now At More Than $1 Billion In National TV Advertising
- Long-Time Media Exec Lisa Donohue Exits Publicis
- Golin Ends Unusual Three-Way, Names Neale Sole CEO
- Eric Salama To Step Down As Kantar CEO
- OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising
- WarnerMedia, Xandr To Hold Joint Upfront In 2020
- If Biden's The Democratic Frontrunner, Nobody Told The GOP
- Entertainment Marketing Wars 2020: The Fight For Fans
- TiVo Taps SpotX As Its Ad-Supported CTV Inventory SSP
- How Big Is The Podcasting Market For Publishers?
- Google Urges FTC To Weaken Children's Privacy Rules
- UM Retains GoPro Global Media Account
- Bad Day At Black Rock: CBS Landmark Is For Sale
- Publicis Groupe Diversity Executive To Join Nielsen
- MediaDailyNews - Tuesday, Dec. 10, 2019
- Ad Execs Question Ethics, Legality Of Disney-Like Pitch Terms
- A-B InBev Denies Global Agency Review, But Says It's Rethinking Marketing Process
- IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' Concerns
- Court Upholds Block On Maryland Political Ad Disclosure Law
- CBS Joins OpenAP
- Radio Still Dominates Share Of Ad-Supported Audio Time
- Video Streamers' National TV Spending Rising Sharply
- Antitrust Regulators Probe Publisher Data-Sharing With Google
- Analyst: Netflix Could Lose 4 Million U.S. Subscribers In 2020
- Repeating Debunked News Stories On TV Is Dangerous
- Ad Industry Asks California To Scrap 'Extralegal' Do-Not-Track Mandate
- A Big Idea To Fix The Holiday Season
- 'Silicon Valley' Finale Reflected Tech World As It Is Today
- MediaDailyNews - Monday, Dec. 9, 2019
- Agency Consensus Projects 4.5% Expansion In Global Ad Economy In 2020
- As Global Economy Weakens, Agencies Forecast 4% Growth (Give or Take) For 2020
- Internet Continues To Be Global Ad Growth Driver: Video, Social Hottest Sub-Segments
- Remember Bid Caching? It's Back, Sort Of
- 2020 Political Ad Race: Bloomberg Campaign At $7.1M, Steyer At 9.1M In National TV Ad Spend
- Think You Know Football Fans? Not So Fast
- Cambridge Analytica Duped Facebook Users, FTC Finds
- Walking The Innovation Talk At The Infinity Festival In Hollywood
- Peloton Goes For A Ride, TV-Style
- Just In Time For Christmas: Celebrities Acting Like Real People
- MediaDailyNews - Friday, Dec. 6, 2019
- CBS Scores Half The Top 10 Shows Of New Season
- WPP, Bain Complete Kantar Transaction
- ANA Urges California To Revise Proposed Do-Not-Track Rule
- P&G's Pritchard Preaches DIY Advertising
- Was Peloton Ad An Insult --- Or Brilliant Marketing?
- Magazine 'Media Mix' Shifts To Mobile, Video: Total Audience Rises 24% In 5 Years
- Forecast: Local TV Ad Revenues Trend Downward In Future
- Personalization: Word Of The Year, Gone By 2025
- Bringing Transparency To Political Advertising On Connected TV
- Study: SMS Outpulled Email During Black Friday
- Ryan Tuttle Joins Response Media As COO
- MediaDailyNews - Thursday, Dec. 5, 2019
- Horizon's 305 Worldwide Adds First Major Hire
- FTC Urged To Investigate Digital Advertising Before Revising Children's Privacy Rules
- Auld Lang Syne And Good-Bye To These Shows In 2020
- Will Streaming And Media Concentration Lead To Another Vast Wasteland?
- 10 Weeks Into TV Season, NBC Leads Total Viewing, Fox Grows Prime-Time Viewers
- A Prime Minister, A President, And A Princess Walk Into A Bar
- Americans Angry World Leaders Joked About President, Say 'USA' Has Lost Brand Esteem
- Instagram Now Requires Users To Disclose Their Birthdates
- MediaDailyNews - Wednesday, Dec. 4, 2019
- Carat USA Names Strategy Vet Steele CEO
- Marketing 'Word Of The Year,' This Time It's Personal
- IBM's Bitterman Joins TripleLift As CMO
- Formerly Banished From Television, Roseanne Barr Gets Cozi
- The Great Targeting Paradox: People Like Personalization, But Don't Want To Be Tracked
- Streaming Wars Demand A Game Plan: Ad-Supported Or No Ads
- Advertisers Urge FTC Not To Broaden 'Negative Option' Rules
- Agency Forecasting Unit Outlooks Updated
- MediaDailyNews - Tuesday, Dec. 3, 2019
- GroupM Revises U.S. 2019 Ad Growth Up To 6.2%, 2020 Down To 4.0%
- Dolan Stepping Down As IAB President, Search For Successor Begun
- Facebook Kills Political Ad, Cites 'Intellectual Property' Reasons
- Industry Marketing Vet Kalehoff Joins Realeyes
- U.S. Proposes Tariffs On French Goods, Suggests Unfair Digital Services Tax On U.S. Tech Companies
- Netflix's Potential Subscribers Estimated At 300 Million Globally: Research
- Kelly Clarkson Scores As Singer And Talk-Show Host
- Why Watching 'The Irishman' At Home Is Better Than In A Theater
- Penn Pal: Donald Trump?
