MediaDailyNews Editions for December 2019
MediaDailyNews - Monday, Dec. 16, 2019
WiFi Network Boingo Restructures, Cuts Ad Organization
Pandora Tests Voice-Activated Ads, Hopes To Drive Greater Engagement With Brands
A Programmatic Trend That Gives New Meaning To 'Header Bidding'
Nielsen Launches Metric Combining Panel And ACR Data
Sinclair Says Goodbye Boris, Hello Advertising
Hallmark Says It Will Run Zola Ads Featuring Two Brides Kissing After All
Empower Partners With Programmatic Startup Martin
Core Local TV Advertising Could Sink Over 3% In 2020
One And Done: The Achilles Heel Of TV Criticism
Tech Companies, Advocates Seek New Hearing On Net Neutrality Repeal
MediaDailyNews - Friday, Dec. 13, 2019
Nick Brien Out, Jacki Kelley In As Dentsu Aegis Network Americas CEO
GSK Consolidates Pfizer Consumer Health Under Publicis Media
C'est La Vie, France's Ad Market Poised For Tepid Growth
This is Why You Don't Let Marketers Write Their Own Press Releases
President's 'Fake News' Campaign Is Working, Albeit Mostly Among His Supporters
TV Ad Spending Will Decline Again In 2019 - Is Your Sky Falling?
Reports: NBCU CEO Burke Expected To Step Down
WPP's Triad Sells Proprietary Tech Stack To Sam's Club
Advocates Want California To Close Loopholes In New Privacy Law
MediaDailyNews - Thursday, Dec. 12, 2019
TMG Taps Wavemaker's Korenfeld As President
Vizio Launches Direct-To-Purchase, Smart TV Advertising Business
Clients Slightly More Tolerant Than Agencies Re Disney-Like Pitch Terms
War Over Christmas As Lifetime Trespasses On Hallmark Turf
OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising
Dish, FreeWheel Partner On Tech To Integrate Traditional, Addressable TV Buys
FTC Urged To Step Up Enforcement Of Children's Privacy Rules
Is Channel Surfing Coming To Video Streamers?
Maurice Saatchi Departs Agency He Co-Founded
MediaDailyNews - Wednesday, Dec. 11, 2019
Tokyo Olympics Now At More Than $1 Billion In National TV Advertising
Long-Time Media Exec Lisa Donohue Exits Publicis
Golin Ends Unusual Three-Way, Names Neale Sole CEO
Eric Salama To Step Down As Kantar CEO
OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising
WarnerMedia, Xandr To Hold Joint Upfront In 2020
If Biden's The Democratic Frontrunner, Nobody Told The GOP
Entertainment Marketing Wars 2020: The Fight For Fans
TiVo Taps SpotX As Its Ad-Supported CTV Inventory SSP
How Big Is The Podcasting Market For Publishers?
Google Urges FTC To Weaken Children's Privacy Rules
UM Retains GoPro Global Media Account
Bad Day At Black Rock: CBS Landmark Is For Sale
Publicis Groupe Diversity Executive To Join Nielsen
MediaDailyNews - Tuesday, Dec. 10, 2019
Ad Execs Question Ethics, Legality Of Disney-Like Pitch Terms
A-B InBev Denies Global Agency Review, But Says It's Rethinking Marketing Process
IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' Concerns
Court Upholds Block On Maryland Political Ad Disclosure Law
CBS Joins OpenAP
Radio Still Dominates Share Of Ad-Supported Audio Time
Video Streamers' National TV Spending Rising Sharply
Antitrust Regulators Probe Publisher Data-Sharing With Google
Analyst: Netflix Could Lose 4 Million U.S. Subscribers In 2020
Repeating Debunked News Stories On TV Is Dangerous
Ad Industry Asks California To Scrap 'Extralegal' Do-Not-Track Mandate
A Big Idea To Fix The Holiday Season
'Silicon Valley' Finale Reflected Tech World As It Is Today
MediaDailyNews - Monday, Dec. 9, 2019
Agency Consensus Projects 4.5% Expansion In Global Ad Economy In 2020
As Global Economy Weakens, Agencies Forecast 4% Growth (Give or Take) For 2020
Internet Continues To Be Global Ad Growth Driver: Video, Social Hottest Sub-Segments
Remember Bid Caching? It's Back, Sort Of
2020 Political Ad Race: Bloomberg Campaign At $7.1M, Steyer At 9.1M In National TV Ad Spend
Think You Know Football Fans? Not So Fast
Cambridge Analytica Duped Facebook Users, FTC Finds
Walking The Innovation Talk At The Infinity Festival In Hollywood
Peloton Goes For A Ride, TV-Style
Just In Time For Christmas: Celebrities Acting Like Real People
MediaDailyNews - Friday, Dec. 6, 2019
CBS Scores Half The Top 10 Shows Of New Season
WPP, Bain Complete Kantar Transaction
ANA Urges California To Revise Proposed Do-Not-Track Rule
P&G's Pritchard Preaches DIY Advertising
Was Peloton Ad An Insult --- Or Brilliant Marketing?
Magazine 'Media Mix' Shifts To Mobile, Video: Total Audience Rises 24% In 5 Years
Forecast: Local TV Ad Revenues Trend Downward In Future
Personalization: Word Of The Year, Gone By 2025
Bringing Transparency To Political Advertising On Connected TV
Study: SMS Outpulled Email During Black Friday
Ryan Tuttle Joins Response Media As COO
MediaDailyNews - Thursday, Dec. 5, 2019
Horizon's 305 Worldwide Adds First Major Hire
FTC Urged To Investigate Digital Advertising Before Revising Children's Privacy Rules
Auld Lang Syne And Good-Bye To These Shows In 2020
Will Streaming And Media Concentration Lead To Another Vast Wasteland?
10 Weeks Into TV Season, NBC Leads Total Viewing, Fox Grows Prime-Time Viewers
A Prime Minister, A President, And A Princess Walk Into A Bar
Americans Angry World Leaders Joked About President, Say 'USA' Has Lost Brand Esteem
Instagram Now Requires Users To Disclose Their Birthdates
MediaDailyNews - Wednesday, Dec. 4, 2019
Carat USA Names Strategy Vet Steele CEO
Marketing 'Word Of The Year,' This Time It's Personal
IBM's Bitterman Joins TripleLift As CMO
Formerly Banished From Television, Roseanne Barr Gets Cozi
The Great Targeting Paradox: People Like Personalization, But Don't Want To Be Tracked
Streaming Wars Demand A Game Plan: Ad-Supported Or No Ads
Advertisers Urge FTC Not To Broaden 'Negative Option' Rules
Agency Forecasting Unit Outlooks Updated
MediaDailyNews - Tuesday, Dec. 3, 2019
GroupM Revises U.S. 2019 Ad Growth Up To 6.2%, 2020 Down To 4.0%
Dolan Stepping Down As IAB President, Search For Successor Begun
Facebook Kills Political Ad, Cites 'Intellectual Property' Reasons
Industry Marketing Vet Kalehoff Joins Realeyes
U.S. Proposes Tariffs On French Goods, Suggests Unfair Digital Services Tax On U.S. Tech Companies
Netflix's Potential Subscribers Estimated At 300 Million Globally: Research
Kelly Clarkson Scores As Singer And Talk-Show Host
Why Watching 'The Irishman' At Home Is Better Than In A Theater
Penn Pal: Donald Trump?
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