MediaDailyNews Editions for May 2020
MediaDailyNews - Friday, May 29, 2020
GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform Blockgraph
Energizer Holdings Consolidates Global Media Account With UM
( ! ) Get The Facts About ... Oh, Nevermind!
America Reopens: Miles Traveled Approaches Normal
IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
IAB Releases Report On COVID's Impact On Media Consumption, Omits Some Media
LinkedIn Taps Callie Co.'s Schweitzer As First Marketing Editor
Fascinating Elon Musk Goes Truckin' With Leno
We Need A New Facebook For The Rest of Us
How Brands Are Leveraging Emotion More During The COVID-19 Pandemic
Heeding ANA Call To Reform TV Buying
WARC Projects 8.1% Drop In Global Ad Spend Due To Pandemic, Notes It's Better Than Financial Crisis
Publishers Can Outshine Social Media With Reliable News
MediaDailyNews - Thursday, May 28, 2020
COVID-19 Themed Ads Surge, Approaches One Fifth Of All TV Creative Units
Roku Offers 'Incremental Reach' Upfront Guarantees, Cheap 15-Second Ads
PETA Pressures Lamar Advertising
NY Public Radio Taps Chilewich's Ahmad As CMO
Company Claims First-Ever Clickthrough Guarantees For Outdoor Billboard Ads
Impact Of Pandemic On Consumer Behaviors: Q&A With Rapport's Mike Cooper
What's On TV, Doc? New 'Looney Tunes' On HBO Max
Clio Turns Agency Ads Into Pandemic Coloring Book (For Creatives And Their Kids)
Vice's 'F*ck That's Delicious' Pivots To Ads Supporting Local Restaurants
DAN Down 3.3% In The First Quarter
Twitter's Fact-Checking Failures Reveal Serious Shortcomings
Experiential/Events Collective Sets Its Sights On Battling The Pandemic
Fox News Defeats Lawsuit Over COVID-19 Comments
Right-Wing Activists Lose Battle With Tech Companies
Kantar: Tips To Balance Performance, Brand-Building Media Buys
Video Streaming Services' Advertising Up Nearly 90%
Advertising Enters Video Games At A New Angle Through Esports
Hard Challenges Create Cool Solutions
MediaDailyNews - Wednesday, May 27, 2020
Even Product Placement Feels Pandemic Effect, Albeit A Modest One
Forrester's New Global Media Agency 'Leaders'
Instacart Launches Self-Serve Ad Platform, Offers Alternative To Google, Amazon
UM Harvests Gallo, Named Iconic Winery's Media AOR
Survey Shows Ad Execs Were Short On Upfront Even Before Pandemic Exacerbated: Budgets, Pricing Flat To Down
U.S. TV Ad Market Projected To Decline 15% This Year Due To COVID-19
OOH Awards Showcase Past As Prologue
BBC America Partners With Culture Trip On 'Killing Eve'-Inspired Hub
Twitter Dodges Demands To Discipline Trump
Comedy All-Stars Elevate Otherwise Ordinary 'Space Force'
Quigley-Simpson Adds Three Senior-Level Roles
eMarketer Projects Surge In Digital Live Sports Viewing
MediaDailyNews - Tuesday, May 26, 2020
Miles Traveled Daily Per American Continues Trending Upward, Approaching Normalcy
Cover Story: A Picture Worth A Hundred Thousand Names Of Agate Type
Ad-Blocking Tool 'Seriously Threatened' By Recent Decision, EFF Tells Supreme Court
With $10B In Scatter Up For Grabs, 'Prepare For A Scrum'
Univision, Other Midsize, Small Broadcast TV Networks Score Seasonal Viewing Gains
If You Don't Like What News People Are Following, Create A Distraction
Eighty-Two Percent Of Ad Execs: No Contingency Plan For A Pandemic-Like Event
This Week's IPG 'Floor 9' COVID-19 Podcast: Atlas Obscura's Warren Webster
MediaDailyNews - Friday, May 22, 2020
Big TV Network Groups' National Ad Revenues Sink 35% To 50% In April
Screenvision Returns To Movie Screens, Albeit Outdoors: State Farm Sponsors Drive-In Series
Walmart Worker/Poet Raps Upbeat Message
Consumers Having More Emotional Experiences With Brands Due To COVID-19
Don't Kill PR People --- A Flesh Wound Is Sufficient
Verizon Media Shifts Event To Digital, Sees Highest Engagement
Merkle Adds Google Curbside, Retail Store Data To Its COVID-19 Economic Tracker
Americans Using Social Media More, Especially Women
Fake News Case 'Cannot Proceed In An American Court,' Fox Tells Judge
ANA Urges Federal Lawmaker To Oppose California Privacy Proposal
'NYT' Takes Needed Step To End Third-Party Cookies
Report: Zoom Sees 2000% Spike In New User Interest During Pandemic
MediaDailyNews - Thursday, May 21, 2020
Ad Market Plummets 35% In April, Second Consecutive Month Of Faltering Demand
McDonald's Is Lovin' Publicis' 'Power Of One,' Names It Planning Agency For Mainland China
Ad Industry Interest In B2B Content Surpasses Pre-Pandemic Levels
How The Pandemic Is Impacting Local U.S. TV Ad Spending
Prime-Time TV Season Ends Down 5%, Fox Leads Among 18-49 Viewers
TV P.R. Departments Gripped By Embargo-Mania
You Can Fool 16% Of The People All Of The Time
Consumers Feel Mental Health Has Deteriorated, Many Look To Brands For Help
Look For The Helpers: How Influencers Have Joined The Fight Against COVID-19
Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquared
Every Cloud Has A Silver Lining -- Even In Quarantine
MediaDailyNews - Wednesday, May 20, 2020
CBS' Fall Season: 2 New TV Shows, Slower Upfront Ad Market
Surprise Byproduct Of Pandemic: A Reprieve For Broadcast TV
Pandemic Sentiment Shifts From 'Acute' To 'Transitory,' Here's What Consumers Want From Brands
'Vanity Fair' Shoots June Cover Via Zoom
WPP CEO Read Shares The Holding Company's Reopening Strategy
Lexus Debuts Post-Pandemic Ads
The Mother Of All Mood Swings
North Dakota Readies Apple, Google COVID-19 Tracing App -- How They Did It
Auto Shoppers Shift Dramatically To Online
Google Begins Encrypting Domain Name Lookups
'People' To Launch Branded TV Show Across Meredith Corp.'s Local Stations
MediaDailyNews - Tuesday, May 19, 2020
New Media Business Volume Falls 51% In Q1, Slowdown Cited
NASCAR Returns To TV, Grabs 6.3 Million Viewers On Fox
Forrester: Brands Complicit In Social Media's Toxicity, Being Held Hostage By It Too
'Celebrity' In The Title? Let The Viewer Beware
Silly Agency Diversions In The Time Of COVID-19
Wren: Most Omnicom Employees Will Continue To WFH 'In Some Way' After Office Reopenings
TV Networks Up On-Air Promos During Pandemic, Impressions Higher
YouTube Select Replaces Google Preferred, New Ad Formats Added
Conde Nast Creates New Data Offering For Advertisers
Print Ads More Vulnerable To Cuts Than Digital
MediaDailyNews - Monday, May 18, 2020
Political Ad $ Actually Revised Upward Due To Pandemic, Lack Of Live Event Campaigning Cited
With Cinema Screens Mostly Dark, Screenvision Expands To Electric Car Charging Stations
Initiative Kisses Revlon Goodbye, There's A RedHouse Over Yonder
Data In, Garbage Out: How To Avoid Turning Your Targets Into Trash
Tall Poppy Syndrome is Coming to America
ANA Report Finds Most Marketers Have Supplier 'Diversity' Programs, About Half Impact Marketing/Ad Services
Programmatic Still Sucks For Marketers -- Big Time!
Another Day, Another Teen Superheroine On The CW
Justice Department Reportedly Prepping Antitrust Suit Vs. Google
MediaDailyNews - Friday, May 15, 2020
Ad Industry Interest Spikes In 'Digital Strategy,' 'Customer Journey' -- Reflects New Normal
TV Station Groups See Massive Early Q2 Ad Declines Of 35% To 40%
Madison Avenue Vs. The Keyboard Warriors
CW To Start New TV Season -- In January
This Week's IPG 'Floor 9' COVID-19 Podcast: UM Team Unveils 'Demand Forecaster'
Best Case, 2020 Ad Spending Will Contract 7%... Worst Case 17%
Why Do So Many TV Sports Advertisers Lack A Plan B?
We Are Our Own Worst Enemy
Google Cracks Down On Battery- And Data-Draining Ads In Chrome
One Quarter Of YouTube's Most-Viewed COVID Videos Push False Info, Conspiracy Theories
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