MediaDailyNews Editions for May 2020
- MediaDailyNews - Friday, May 29, 2020
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform Blockgraph
- Energizer Holdings Consolidates Global Media Account With UM
- ( ! ) Get The Facts About ... Oh, Nevermind!
- America Reopens: Miles Traveled Approaches Normal
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
- IAB Releases Report On COVID's Impact On Media Consumption, Omits Some Media
- LinkedIn Taps Callie Co.'s Schweitzer As First Marketing Editor
- Fascinating Elon Musk Goes Truckin' With Leno
- We Need A New Facebook For The Rest of Us
- How Brands Are Leveraging Emotion More During The COVID-19 Pandemic
- Heeding ANA Call To Reform TV Buying
- WARC Projects 8.1% Drop In Global Ad Spend Due To Pandemic, Notes It's Better Than Financial Crisis
- Publishers Can Outshine Social Media With Reliable News
- MediaDailyNews - Thursday, May 28, 2020
- COVID-19 Themed Ads Surge, Approaches One Fifth Of All TV Creative Units
- Roku Offers 'Incremental Reach' Upfront Guarantees, Cheap 15-Second Ads
- PETA Pressures Lamar Advertising
- NY Public Radio Taps Chilewich's Ahmad As CMO
- Company Claims First-Ever Clickthrough Guarantees For Outdoor Billboard Ads
- Impact Of Pandemic On Consumer Behaviors: Q&A With Rapport's Mike Cooper
- What's On TV, Doc? New 'Looney Tunes' On HBO Max
- Clio Turns Agency Ads Into Pandemic Coloring Book (For Creatives And Their Kids)
- Vice's 'F*ck That's Delicious' Pivots To Ads Supporting Local Restaurants
- DAN Down 3.3% In The First Quarter
- Twitter's Fact-Checking Failures Reveal Serious Shortcomings
- Experiential/Events Collective Sets Its Sights On Battling The Pandemic
- Fox News Defeats Lawsuit Over COVID-19 Comments
- Right-Wing Activists Lose Battle With Tech Companies
- Kantar: Tips To Balance Performance, Brand-Building Media Buys
- Video Streaming Services' Advertising Up Nearly 90%
- Advertising Enters Video Games At A New Angle Through Esports
- Hard Challenges Create Cool Solutions
- MediaDailyNews - Wednesday, May 27, 2020
- Even Product Placement Feels Pandemic Effect, Albeit A Modest One
- Forrester's New Global Media Agency 'Leaders'
- Instacart Launches Self-Serve Ad Platform, Offers Alternative To Google, Amazon
- UM Harvests Gallo, Named Iconic Winery's Media AOR
- Survey Shows Ad Execs Were Short On Upfront Even Before Pandemic Exacerbated: Budgets, Pricing Flat To Down
- U.S. TV Ad Market Projected To Decline 15% This Year Due To COVID-19
- OOH Awards Showcase Past As Prologue
- BBC America Partners With Culture Trip On 'Killing Eve'-Inspired Hub
- Twitter Dodges Demands To Discipline Trump
- Comedy All-Stars Elevate Otherwise Ordinary 'Space Force'
- Quigley-Simpson Adds Three Senior-Level Roles
- eMarketer Projects Surge In Digital Live Sports Viewing
- MediaDailyNews - Tuesday, May 26, 2020
- Miles Traveled Daily Per American Continues Trending Upward, Approaching Normalcy
- Cover Story: A Picture Worth A Hundred Thousand Names Of Agate Type
- Ad-Blocking Tool 'Seriously Threatened' By Recent Decision, EFF Tells Supreme Court
- With $10B In Scatter Up For Grabs, 'Prepare For A Scrum'
- Univision, Other Midsize, Small Broadcast TV Networks Score Seasonal Viewing Gains
- If You Don't Like What News People Are Following, Create A Distraction
- Eighty-Two Percent Of Ad Execs: No Contingency Plan For A Pandemic-Like Event
- This Week's IPG 'Floor 9' COVID-19 Podcast: Atlas Obscura's Warren Webster
- MediaDailyNews - Friday, May 22, 2020
- Big TV Network Groups' National Ad Revenues Sink 35% To 50% In April
- Screenvision Returns To Movie Screens, Albeit Outdoors: State Farm Sponsors Drive-In Series
- Walmart Worker/Poet Raps Upbeat Message
- Consumers Having More Emotional Experiences With Brands Due To COVID-19
- Don't Kill PR People --- A Flesh Wound Is Sufficient
- Verizon Media Shifts Event To Digital, Sees Highest Engagement
- Merkle Adds Google Curbside, Retail Store Data To Its COVID-19 Economic Tracker
- Americans Using Social Media More, Especially Women
- Fake News Case 'Cannot Proceed In An American Court,' Fox Tells Judge
- ANA Urges Federal Lawmaker To Oppose California Privacy Proposal
- 'NYT' Takes Needed Step To End Third-Party Cookies
- Report: Zoom Sees 2000% Spike In New User Interest During Pandemic
- MediaDailyNews - Thursday, May 21, 2020
- Ad Market Plummets 35% In April, Second Consecutive Month Of Faltering Demand
- McDonald's Is Lovin' Publicis' 'Power Of One,' Names It Planning Agency For Mainland China
- Ad Industry Interest In B2B Content Surpasses Pre-Pandemic Levels
- How The Pandemic Is Impacting Local U.S. TV Ad Spending
- Prime-Time TV Season Ends Down 5%, Fox Leads Among 18-49 Viewers
- TV P.R. Departments Gripped By Embargo-Mania
- You Can Fool 16% Of The People All Of The Time
- Consumers Feel Mental Health Has Deteriorated, Many Look To Brands For Help
- Look For The Helpers: How Influencers Have Joined The Fight Against COVID-19
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquared
- Every Cloud Has A Silver Lining -- Even In Quarantine
- MediaDailyNews - Wednesday, May 20, 2020
- CBS' Fall Season: 2 New TV Shows, Slower Upfront Ad Market
- Surprise Byproduct Of Pandemic: A Reprieve For Broadcast TV
- Pandemic Sentiment Shifts From 'Acute' To 'Transitory,' Here's What Consumers Want From Brands
- 'Vanity Fair' Shoots June Cover Via Zoom
- WPP CEO Read Shares The Holding Company's Reopening Strategy
- Lexus Debuts Post-Pandemic Ads
- The Mother Of All Mood Swings
- North Dakota Readies Apple, Google COVID-19 Tracing App -- How They Did It
- Auto Shoppers Shift Dramatically To Online
- Google Begins Encrypting Domain Name Lookups
- 'People' To Launch Branded TV Show Across Meredith Corp.'s Local Stations
- MediaDailyNews - Tuesday, May 19, 2020
- New Media Business Volume Falls 51% In Q1, Slowdown Cited
- NASCAR Returns To TV, Grabs 6.3 Million Viewers On Fox
- Forrester: Brands Complicit In Social Media's Toxicity, Being Held Hostage By It Too
- 'Celebrity' In The Title? Let The Viewer Beware
- Silly Agency Diversions In The Time Of COVID-19
- Wren: Most Omnicom Employees Will Continue To WFH 'In Some Way' After Office Reopenings
- TV Networks Up On-Air Promos During Pandemic, Impressions Higher
- YouTube Select Replaces Google Preferred, New Ad Formats Added
- Conde Nast Creates New Data Offering For Advertisers
- Print Ads More Vulnerable To Cuts Than Digital
- MediaDailyNews - Monday, May 18, 2020
- Political Ad $ Actually Revised Upward Due To Pandemic, Lack Of Live Event Campaigning Cited
- With Cinema Screens Mostly Dark, Screenvision Expands To Electric Car Charging Stations
- Initiative Kisses Revlon Goodbye, There's A RedHouse Over Yonder
- Data In, Garbage Out: How To Avoid Turning Your Targets Into Trash
- Tall Poppy Syndrome is Coming to America
- ANA Report Finds Most Marketers Have Supplier 'Diversity' Programs, About Half Impact Marketing/Ad Services
- Programmatic Still Sucks For Marketers -- Big Time!
- Another Day, Another Teen Superheroine On The CW
- Justice Department Reportedly Prepping Antitrust Suit Vs. Google
- MediaDailyNews - Friday, May 15, 2020
- Ad Industry Interest Spikes In 'Digital Strategy,' 'Customer Journey' -- Reflects New Normal
- TV Station Groups See Massive Early Q2 Ad Declines Of 35% To 40%
- Madison Avenue Vs. The Keyboard Warriors
- CW To Start New TV Season -- In January
- This Week's IPG 'Floor 9' COVID-19 Podcast: UM Team Unveils 'Demand Forecaster'
- Best Case, 2020 Ad Spending Will Contract 7%... Worst Case 17%
- Why Do So Many TV Sports Advertisers Lack A Plan B?
- We Are Our Own Worst Enemy
- Google Cracks Down On Battery- And Data-Draining Ads In Chrome
- One Quarter Of YouTube's Most-Viewed COVID Videos Push False Info, Conspiracy Theories
