MediaDailyNews Editions for July 2020
- MediaDailyNews - Friday, July 17, 2020
- Mindshare Launches Black 'Inclusion PMP,' Intends To Overcome Programmatic Bias
- The Presidency Of Selling: 2016-20
- Horizon Finds Americans Aware Of Facebook As Ad Boycott Target
- Video Ad World Will Change More In Next 6 Months Than In Past 6 Years
- Poll: Expect Big Upfront Changes, OTT Bundling In Future
- 'Sales' Is The Top KPI For Media Companies, Both Big And Small
- Just Where Is That Line That Should Not Be Crossed?
- Return Of 'The Alienist' After Two Years Is Worth The Wait
- Twitter Reeling From Hacker Attack
- DoubleVerify Intros Viewability Proxy Metric For CTV
- Advertising Week Pivots To Global Virtual Event This Fall
- New York's Cuomo, Celebs Tell America To 'Mask Up' In New PSAs
- MediaDailyNews - Thursday, July 16, 2020
- Horizon Finds American Awareness, Support Growing For #StopHateForProfit
- NBC Prime-Time Upfront Hit With Protest Preemptions
- Brands Are Looking Into AI, Deep Learning, And -- Yes -- Outdoor Advertising
- Hulu Starts Self-Service Ad Manager For Small, Mid-Size Businesses
- A Demystifying Conversation With 'Ephron Award' Winner Josh Chasin
- ANA Study Finds Content Marketing Growing, Shifting From In-House To External Shops
- IPG's Acxiom Unveils Latest Integration Offering, ConneCXions
- The Six Tribes Of COVID-19, A New Consumer Segmentation Schema
- Google Makes Series Of Announcements, From Automated Bidding To Personalized Creatives
- MediaDailyNews - Wednesday, July 15, 2020
- ANA Converts 'Masters Of Marketing,' Media Confabs To Virtual Events
- GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments
- Centro To Launch Browser App Allowing Media Buyers To Track, Access Campaign Information
- NBCU's Peacock Launch: Promos On 14 NBC Networks, Goal Of 30-35 Million Users
- Show Called 'Intelligence' Has Very Little Of It
- Rate Of Ad Budget Erosion Begins Moderating, Signals Path To Recovery
- Hope's Not Dead, It's Just Been Handed Down
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind Effort
- With Maurice Levy's Work Done There, WeWork Hires Two To Fill His Shoes
- Washington Redskins To Change Name, TV Marketers' Pressure At Work
- MediaDailyNews - Tuesday, July 14, 2020
- Average Media Planning Time Falls By 45%, Pre-/-Post Pandemic
- ANA Finds Content Marketing Budgets Rose Sharply Prior To COVID-19
- What's In A Name? With This Sitcom Title, Who Knows?
- Scripps Sells Podcasting Business To SiriusXM For $325 Million
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct Response
- Connected TV Grabs The Moment
- Convenience And Free Shipping Beat Discounts In COVID-19 Era: Study
- TikTok Banned By More U.S. Organizations
- Pay TV Ad Revenue Per User Inches Up In Q1, With Promise Of Advanced Ad Growth
- MediaDailyNews - Monday, July 13, 2020
- UM, American Express Are 'All In' For Small Biz
- Why The Most Important New Industry Acronym May Be RCT
- NHL Celebrates Return To Play With Brand Spots
- Nielsen Retracts Decision To Delay Out-Of-Home Viewing In National TV Measure
- Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising'
- Facebook Mulling Ban Of All Political Ads: Reports
- The Media Kitchen's Samantha Stockman On OTT, CTV And The NewFronts
- Caught On Camera: 'The Capture' Has Eye On Surveillance Culture
- Huh? Advertisers Boycott Social Media Now, Plan On Raising 2021 Investment
- National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates
- Media Brands: Facebook Most Valuable, SiriusXM Fastest-Growing, Fox Fastest-Declining
- Martin Sorrell's Disruption Strategy
- MediaDailyNews - Friday, July 10, 2020
- Brave To Make Ad Inventory Available In NYIAX Marketplace Through New Partnership
- Omnicom's $20 Million Podcast Deal Bodes Well For Publishers
- 2020 'Ephron' Award Recipient: Josh Chasin
- Young Adults Interested In Protest and COVID-Related News, Much Less In Presidential Election
- Rules For Reopening
- Procurement Metrics Shared/Not Shared With Marketing Teams
- New Nielsen Audience Planner Integrates First-Party Data For Data-Driven Linear
- Google Makes Swirl Ad Format Available To All Advertisers
- Top Game, Reality Shows Climb In Viewership This Summer Vs. Losses A Year Ago
- Implications Of The 'Fortnite' Movie And Video Screenings
- MediaDailyNews - Thursday, July 9, 2020
- Dentsu Aegis Wins $180 Million Kroger Consolidated Media Account
- Spotify Snags $20 Million Podcast Ad Deal With Omnicom Media Group
- IPG Units Find Video Ad Format Mixes Work Best In The Media Mix
- Overcoming Leadership Paralysis in The Time Of COVID-19
- 'The Drum' Taps Dentsu Aegis' Hein As U.S. Editor
- Just-Released Civil Rights Audit Of Facebook Called 'Damning'
- Sitting Through An Entire Episode Of This Is 'Brave' Indeed
- Most Ad Pros Uncomfortable Returning To Office Anytime Soon
- Facebook Shutters Accounts Connected To Roger Stone, Proud Boys
- Shepard Smith, Former Fox News Anchor, To Lead CNBC Prime-Time News Show
- Verizon Media Partners With Golfer Greg Norman For Golf Cart TV Venture
- The Media World, Brands, Are Changing -- For Good
- MediaDailyNews - Wednesday, July 8, 2020
- After 'Disappointing' Meeting With Facebook Execs, Organizers Urge Continued Ad Boycott
- When The Going Gets Weird, 'The New York Times Magazine' Turns To Fiction, Entirely
- 32 Agencies (And Counting) Answer Three's A Crowd Diversity Call-To-Action
- Just-Released Civil Rights Audit Of Facebook Called 'Damning'
- Interest In 'Brand Safety' Continues To Spike, 'Customer Focus' Too
- A Phone Call With Charlie Daniels: A July Fourth Memory
- Advertising Professionals Rethink Return-To-Office Schedules
- Nielsen Will Lay Off 3,500 In Cost-Cutting Restructuring Plan
- Are We Killing Politeness?
- Tech CEOs To Appear Before Congress, Grilled Over Antitrust Concerns
- TikTok Swept Up By Powerful Political Winds
- Ad Hits Trump Where Millions Are Suffering: Job Losses
- Netflix Defies Odds, Finances Soar Without Ads
- Instagram Pins Hope For Healthier Conversations On 'Pinned Comments'
- MediaDailyNews - Tuesday, July 7, 2020
- A Tale Of Two Madison Avenues: Ad Execs Signal Bifurcated Performance Vs. Brand Rebound
- Ad Spending Outlook Gives Reason For Cautious Optimism
- Most Ad Pros Experiencing Work-From-Home 'Burnout,' Rank Highest Among Those Seeking A New Job
- This Is Not About The Facebook Boycotts -- It's About Your Chance To Test And Learn From It
- 2 Shows This Week Honor Hardworking Americans
- Havas Media Group Launches Multicultural Marketplace
- GroupM Launches Multicultural Marketplace
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
- Crisis Accelerates In-House Shift, Especially Media Services
- Fox News: Cutting Trump Out Of Photo With Alleged Epstein Accomplice Was 'Error'
- Ben Tatta, 605 Co-Founder, Named President, Standard Media Index
- MediaDailyNews - Monday, July 6, 2020
- Horizon Media Creates First eCommerce Upfront
- Updated: 50 Years Ago 'Advertising Age' Was The Bible Of The Ad Industry, Says It Still Is
- Slowly, Then Suddenly: How Big Change Happens
- It's Complicated: PBS Women's Suffrage Doc Is Timely Two-Parter
- Digitas Weighs In On New Mississippi Flag Design
- Correction: Final 2019 Mindshare Billings Revised Upward By Comvergence
- Trump Urges Followers To Drop Fox News, Watch Competitors Instead
