MediaDailyNews Editions for February 2021
MediaDailyNews - Friday, Feb. 12, 2021
Ad Execs Viewing Media More As A 'Quality' Than A Commodity
Woolmington On The Shifts That Will Drive AdLand in 2021
MMA Forms CDO Board, Taps GSK's Speichert To Chair It
New Fox Slot-Machine Game Show Looks Familiar
Facebook Reports Double-Digit Drop In Hate Speech And Harmful Content, Cites Advances In AI
TVB Wants Nielsen To Slow Broadband-Only Homes Inclusion In Local TV Ratings
Biden Administration Asks Court To Pause Battle Over TikTok
Oklahoma Lawmakers Advance Opt-In Privacy Bill
Running Away From Your Mind
2020 Recorded More Viewing Time, But Fewer Viewers
Casual Games: Big User Bases But Modest Time-Spent, Consumer Spend
Report: Peacock Has Just 11.3M Active, Ad-Supported Viewing Households
Apple Tests New Search Ad, Moves To Become Safe Advertising Supplier
Court Grants Biden Administration Request To Delay Decision About WeChat
Obit: 'Hustler' Publisher Larry Flynt Dies At 78
MediaDailyNews - Thursday, Feb. 11, 2021
Upfront Redux: Networks To Go Virtual, Again
Promo Giant Inmar Unveils Plan To End 'Coupon Fraud,' Touts New Technology
Dr. Scholl's Awards U.S. Media To OMD
Publicis Groupe Wins $600 Million Inspire Brands Restaurant Portfolio
Harris Poll Finds Americans Burning Out Of Digital Screens, Tuning Out Digital Ads
5 Reasons Why Apple's Limiting IDFA Is Very Good For CTV
The Rock For President? By 2032, It Just Might Happen
Brand Intent Data Shows Interest in Blogging Rising
Super Bowl Spikes Ad Revenue 21% Higher To $545 Million
Maryland Lawmakers Poised To Override Ad Tax Veto This Week
YouTube Augments Search -- Why It Needs MRC Content-Level Accreditation
Why Do Marketers Prefer The Walled Gardens?
TV Pioneer Perillo Tours Moves Into VR
Microsoft Reportedly Sought To Buy Pinterest
IPG Reports 5.4% Q4 Organic Dip As U.S. Remains 'Remarkably Resilient'
Trump Used Media Money To Market An Insurrection
MediaDailyNews - Wednesday, Feb. 10, 2021
Postal Volume Plummets Despite Surge In Ecommerce: Marketing Mail Takes A Hit
YouTube First Platform To Earn MRC Content-Level Brand Safety Accreditation
Guess What Other Medium Surged During 2020: Over-The-Air TV Antennas
TikTok Sale On Hold As Biden Admin Reviews Global Tech Security
Dentsu Finds 'Social Good' Branding Attitudes Index High Among Most Nations, Less So In Japan
Super Bowl Wrap-Up, Part II: To Err Is Human
Our Disappearing Attention Spans
WFA Report Finds Many CMOs Not Yet Started, Or Just Beginning, Digital Transformation
YouTube Augments Search -- Why It Needs MRC Content-Level Accreditation
Fox Corp.'s Tubi Estimated To Grow To $1B In Revenues, $300M For Current Year
Twitter Hits 192M Users, Dorsey Shrugs Off Trump Removal
Samba TV Starts Consumer-Driven Privacy Manager For Smart TVs
Microsoft Ads Replaces Manual CPC Bidding - What Advertisers Need To Know
Supreme Court Urged To Tighten Rules For Privacy Class-Actions
Net Neutrality Necessary For Public Safety, Groups Tell FCC
MediaDailyNews - Tuesday, Feb. 9, 2021
CBS' Super Bowl Sinks 9% In Viewing, Streaming Rises 65%
Holy Moly: Bruce And Jeep Go To The Super Bowl
Ratings Fumble? Nielsen Super Bowl Numbers AWOL More Than 24 Hours Later
Mediabrands' Index Finds Social Media Generally More Responsible: Touts Endorsements From 4As, GARM
Facebook Steps Up COVID Effort, Gives $120 Million In Ad Credits To Health Orgs
Fewer Fans In The Stands Pays Off For Super Bowl Sponsors
In 'Clarice,' Plucky Profiler Takes On Serial Killers And Sexism
Beauty Ad Spending To Lag Overall Ad Economy, Social Distancing Cited
Suzanne Scott Re-Ups As Fox News CEO
Fox Moves To Dismiss Smartmatic Suit On First Amendment Grounds
My Favorite And Least Favorite Super Bowl Spots This Year
Jeff Bezos: The Final Frontier
Virginia Online Privacy Law Nears Passage
Biden Administration Abandons Challenge To California Net Neutrality Law
MediaDailyNews - Monday, Feb. 8, 2021
Super Bowl LV Tune-In Falls 15%
Hey, Buzzkill Bruce, Turn That Frown Upside Down
A (Relatively) COVID-Free Super Bowl
Publicis Taps Penski To Succeed Jones As Media Americas Chief
Why A Post-IDFA World Will Be Good, Not Bad For Advertising
Reddit's First Super Bowl Ad Lasted A Mere Five Seconds
Fox Business Drops 'Lou Dobbs Tonight,' Its Highest-Rated Show, Day After $2.7B Defamation Suit
Bye, Bye, Dobbsie: Fox Stands Up for What's Expedient
Forecast: COVID Protocols Will Limit 2021 Beauty Advertising Spend
Tobaccowala: Big Companies 'No Longer Scared' Of Big Tech Platforms
Do Netflix's Award Nominations Impress, Add Viewers?
Agencies Support Female Empowerment Projects
MediaDailyNews - Friday, Feb. 5, 2021
Anglo Media Markets Lost Nearly $8 Billion In 2020
Generator Media + Analytics Appointed Media AOR for Stella Watch Company
People Using TV Data Declined In Q4 After High Pandemic Viewing
YouTube Expands CTV And Sports Offerings As Ad Spending Rebounds
Crystal-Ball Gazing: Global Ad Spend, Economic Recovery
No Let-Up So Far In All-Out Promotion Campaign For Discovery+
It's a Crazy, Mobbed-Up World
'Internet Marketing' Rises, 'Direct Marketing' Slides
Does Ad-Supported Cable Ruin Audience Experience?
Fox, Three News Hosts, Trump Lawyers Hit With $2.7B Defamation Lawsuit
Magnite Acquires SpotX For $1.17 Billion
Amazon Advertising: Monthly Viewers Have Nearly Tripled To 55 Million
Where Are They Now?
Havas Media Reorganizes UK Agencies Into New Entertainment Group
Automaker TV Spending Drops Slightly In January
23andMe To Merge With Virgin Unit, Goes Public As Just 'Me'
'New York Times' Subscriptions Spike, But Ad Sales Decline
P&G's Pritchard Named WFA Global Marketer Of The Year
MediaDailyNews - Thursday, Feb. 4, 2021
CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change
Ascential Doubles Down On MediaOcean Rival Hudson MX, Leads New $63.5 Million Round
MediaCom Dominates 2020 New Media Business Wins, Others Fall Behind
Agency New Business Revenue Down 5.8% In 2020
How Streaming's 'Platform Bouncers' Became The New Coupon Clippers
What The Hell Is This? Underworld Reimagined and Rebranded
Sadoun Dismisses Talk Of A Major Publicis Groupe Transaction
Havas Media Reorganizes UK Agencies Into New Entertainment Group
WideOrbit Integrates Tru Optik ID Resolution For Audio Audience Targeting
Kantar Raises Ad Measurement Standards With Google Data Integration
Netflix Dominates Golden Globe Nominations
Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports Finds
MediaDailyNews - Wednesday, Feb. 3, 2021
Pre-Super Bowl Ad Releases Hit A Low: Down 73% Vs. 2020
Philadelphia Would Rather Be With USIM
NCM Adds Harkins Theatres To Cinema Ad Network, Anticipates 2021 Rebound
The COVID-19 Super Bowl: A Big Game Like No Other
Amid Fewer CPG Ads, PepsiCo Stands To Score Big At Super Bowl
Publicis Groupe Reimburses All Voluntary Salary Cuts
Helping Industry Move To Cross-Media Measurement: Q&A With CIMM's Jane Clarke
Havas Taps Canvas' Ginsberg As Chief Investment Officer
New CTV Ad Fraud: $30M To $50M In Theft
Nextdoor May Be Latest Social-Media Threat To Local News
Univision Joins Addressable Ad Group Project OAR
CNN, MSNBC Post Major January Viewing Gains, Fox News Sinks To Third Place
How Digital Marketers Really Feel About Super Bowl Advertising
Jeff Bezos To Step Down As Amazon CEO, AWS Chief Andy Jassy Will Succeed Him
MediaDailyNews - Tuesday, Feb. 2, 2021
WPP, TikTok Announce Global Agency Partnership Wrapped In Data
DPAA Expands Board: Adds Digital Media, Programmatic Experts
GameStop Reddit'ers Start Spreading Their Gospel Via OOH
Facebook Unveils Plan To Convince Apple Users To Allow Tracking
Original Scripted Series Supply Declines For First Time, Pandemic Cited
A+E Networks To Shift To Total Audience Guarantees In Upfront Deals
Ad Industry Blasts California AG For Tweet Endorsing Universal Opt-Out Tool
'Kardashians' Finale: End Of World Or Boon To Civilization?
WARC Tackles 'Marketing In A Polarized Nation'
Report Finds No Anti-Right Bias On Social; Recommends Creating Digital Regulatory Agency
Determining The Top Streaming Show Is Tricky
MediaDailyNews - Monday, Feb. 1, 2021
Verizon $80M 5G Tampa-Area Network Investment Will Support Super Bowl Activations
1,984 Reasons To Check Out GroupM's New Data Ethics Tool
Apple's Privacy Changes To Send Facebook's Ad Business Into Dark Ages
59% Would Opt In To Apple's Privacy Tracking If They Received Relevant Content, Study Finds
Original Scripted Series Supply Declines For First Time, Pandemic Cited
Formulaic And Familiar, CBS' New 'Equalizer' Is Sure Thing
AAM Creates Audit Program For Digital Publishers
Advocacy Groups Continue Battle Over Trump's Social Media Crackdown
Real Media, TV Underperformers: Who Is Taking Stock Bets?
Mindshare Adds Solutions Officer
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