MediaDailyNews Editions for July 2022
- MediaDailyNews - Friday, July 15, 2022
- CVS Takes 'Best In Show,' L'Oreal Wins 'Media Plan Of The Year' At ANA In-House Agency Awards
- Six Commercials Nominated For 2022 Emmys This Week
- What Community-Owned Models Will Look Like, How Your Business Can Prepare
- Why Do People Buy NFTs?
- Netflix New Ad-Supported Content: Legacy TV Streamers Have A Leg Up
- Microsoft Reemerges As Major Digital Ad Player
- Parents Are Worried, But They're Still Gonna Splurge
- Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos
- Rising CTV Budgets Coming Not Just From Linear TV, Survey Finds
- Consumer Awareness Drives Web Traffic For Fashion Brands
- Google Ads Creative Studio Launches With Custom Video And Display Ads
- Management Shakeup At Havas Creative Group: Murphy Replaces Hirst As CEO
- Ad Watchdog Calls Out Primark Over Sexist Messages On Children's T-Shirts
- MediaDailyNews - Thursday, July 14, 2022
- Forrester: OMG Has Best Offering, Publicis Wins On Strategy, GroupM In Market Presence
- PHD Wins Global Media Account For Tea Maker Ekaterra
- Microsoft Wins Netflix Business For Ad-Supported Streaming
- If You Believe 'Bothsidesism,' You Believe In An Oxymoron
- Networks Score Fewest Emmy Noms, Then Promote Their Competitors
- Meta Brings Jordan Peele Thrillers To Horizon Worlds
- Range Rover Collaborates With CNN's Courageous Studios On Space-Oriented Sponsored Content
- Which Ad Buy To Make First -- Connected TV Or Linear TV?
- Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
- A Celebration Of Sir Paul McCartney
- Loss Of Identifiers Pushes Marketers To Weigh Immersive Ad Formats
- Accenture Agrees To Acquire Minneapolis-based The Stable
- MediaDailyNews - Wednesday, July 13, 2022
- Dentsu Also Revises Outlook Downward, Cites Same Reasons: Inflation, Global Unrest
- Truth Well Gaslighted
- Poll: All But One Agency Agree To Honor Their Own Embargoes
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media Buys
- Twitter Sues Musk For Trying To Cancel Merger
- TV News Buries Astonishing Space Story Under The Usual Violence
- GameStop Launches NFT Marketplace
- GroupM Taps Dashew As NA Head Of Learning & Development
- Close The CTV Gap
- Senators Press Meta Over 'Censorship' Of Abortion Posts
- Twitter 'Relished' Trump's Presence On Platform, Ex-Employee Testifies
- Recession, Ad Industry Style
- TikTok Introduces Inventory Filters
- Periscope Debuts New Design Practice: Favorite Child
- Paramount Ad Chief Ross To Receive Center For Communciations Stanton Award
- Consumers Tend To Trust Brands With Clear Data Policies
- Study: Visitors Find The Metaverse More Inclusive Than Real Life
- Multichannel Muscle: How Brands Are Navigating The New Channel Mix
- Brace Your Streaming Self: Might 'HBO Min' Be Coming?
- Hootsuite's Rebrand Guides Marketers Through 'Wild' New World of Social
- Online Costs For Groceries, Pet Products, Tools Set New Highs: Adobe Digital Price Index
- The Physical Foundations Of Friendship
- Mediabrands Unveils DE&I-Focused Recruitment Campaign
- MediaDailyNews - Tuesday, July 12, 2022
- Burberry Puts Global Media Assignment In Review
- Council Finds New Phase Of 'High-Velocity' Data, Most Brands Still Not Using AI Pervasively
- Sarah Fay On Ad Industry AI: 'Don't Do Nothing'
- Pandora Introduces Ad Verification From IAS
- Google Performance Max Automates Precise Targeting, Adjusts Triggers
- Party Pair Goes On A Tear In TruTV's '101 Places To Party'
- TikTok Launches Education Program To Prepare SMBs To Advertise On Its Platform
- Contextual Advertising Improves Brand Recall In Eye-Tracking Test
- Federated Identity: An Innovative Approach To Privacy-Centered Growth
- Google To Release Video Page Indexing
- FTC Warns Companies Against Calling Data 'Anonymous'
- Disinformation, Narrative Warfare In The Coming Midterms
- Penn Predicts Solid Year For Advertising Boosted By Strong Holiday Season
- Video Streamers' Paid Ad Spend Up 38% In Q2, But Lower Media Value From TV Net Promos
- MediaDailyNews - Monday, July 11, 2022
- The Second Coming Of Joe Jaffe
- Not-So-Ready Player Brands
- Musk Officially Wants Out Of Twitter Deal, Spurs Likely Legal Battle
- Unilever Brands Degree, Magnum, Sunsilk Explore Metaverse
- Then And Now: The Evolution Of TV's Comedy Vampires
- 'Thor: Love And Thunder' Pumps Disney
- Post-Pandemic Play: The Rebirth Of Live Entertainment
- Automotive June TV Spending Drops 23%
- Meta Goes Full Bore On Rebranding
- Emotional Attachment To TV Commercials - Should We Care?
- Google Reportedly Offers To Break Up Company To Fend Off Possible U.S. Antitrust Lawsuit
- Biden Executive Order Urges FTC To Protect Abortion Seekers' Privacy
- How My Life Changed Because Of COVID
- MediaDailyNews - Friday, July 8, 2022
- 'New Economy' Brands First To Cut Back Due To Headwinds In Actual Economy
- Zulily Turns Inflation Into A Discount Code
- Wake Up And Smell The Bacon! Oscar Mayer Launches Scratch-And-Sniff Ads
- McDonald's Targets Gamers With OfflineTV Creators
- TV's Food Frenzy Turns Mealtime Into Wartime
- Anti-Vaxxers Continue Battle With Senator Over Covid-19 Book
- Creators Will Play Crucial Role In The Metaverse, New Study Suggests
- Crude TV
- Political Ads Mislead, More Than Half Of Survey Respondents Believe
- 5 Stories In The World Of TV, Streaming More Important Than Netflix
- A Fresh Take On Agency Return-To-Office Plans: Think Like A Travel Marketer
- WPP Combines Design Agencies Superunion and Design Bridge
- Grey's Global Creative Chairman To Depart At The End Of The Month
- MediaDailyNews - Thursday, July 7, 2022
- Havas Media Group Means Business, Literally
- The GOP Gang That Could Shoot Straight... Into Their Own Feet
- Google, Microsoft, Others May Have Unknowingly Shared Data With Sanctioned Russian Companies
- Geopath Taps PatientPoint's Luken To Head Product, Facilitate New Strategic Path
- Innocean Wins UMass Global Creative, Media AOR
- When It Comes To Protecting Privacy, Some VPN Apps Are More Virtual Than Others
- What Would Jesus Watch?
- McDonald's Invites Fans To Virtual Camp
- Meta Develops AI Model That Can Translate 200 Languages In Real Time, Wikipedia Uses It
- Amazon Free Grubhub+ Membership Aimed At Driving Local Ad Dollars
- Social Media Content & Ads Influence People's Opinions About Brands
- Study: Trust In Media Falls, People Less Interested In News
- You Should Always Have A Plan
- Know What You Are Buying With Programmatic Out Of Home
- MediaDailyNews - Wednesday, July 6, 2022
- Comscore Taps CFO Carpenter As CEO, Livek Retires As Largest Non-Institutional Shareholder
- Horizon Acquires Revenue Enablement Institute, Launches Data-Driven B2B Unit
- Havas Media Taps Long-Time Media Exec -- And Former Mayor -- As Head Of Growth
- Meta Officially Ends Digital Payment Project Novi
- Google To Shed Location Data Showing Visits To Abortion Clinics
- Meta Sues MyStalk Over Instagram Clones
- Shirley Temple Vs. Power Rangers In 'Generation Gap' Quiz Show
- AM/FM Radio Has Stable Share Of Ad-Supported Audio Time
- A Mere 20% Of Americans Trust TikTok With Their Data
- Effectv GM James Rooke Promoted To President, Comcast Advertising
- Sarcastic Much?
- Sunday Mornin' Comin' Down
- Advantage Solutions Unveils New Commerce Agency, Taps Digitas Veteran To Run It
- Merkle Cookie Crumbs: What Marketers Need To Know
- MediaDailyNews - Tuesday, July 5, 2022
- Report Finds Advertisers Insufficiently Trained, Should Have A 'Chief Media Officer'
- In Sparks & Honey's World, Nothing Is Certain Except Death, Taxes And This New Report
- Universal's 'Minions: The Rise of Gru' Soars To New July 4 Weekend Record
- TNT, ESPN Post Strong Q2 Viewer Gains Thanks To NBA, College Basketball
- Skai CMO Says 'We've Mastered The Closed Web'
- Google Will Pay $90M To Settle Anticompetitive Lawsuit, Build Indie Corner
- NBC Sports To End Olympic Channel Cable Network In September
- Most Consumers Rarely Post About Brands On Social Media
- Google Settlement Over Contact Tracing App Moves Forward
- Twitter Settles With Vaccine Skeptic Alex Berenson Over Account Ban
- MediaDailyNews - Friday, July 1, 2022
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
- Why I'm Endorsing Liz Cheney For President
- Dentsu International Taps Bronson To Lead 'Brand Assurance' Expansion, Is Ambiguous About How It's Expanding It
- Omnicom Media Group Expands Cloud Consultancy Trkkn
- Internet Searches For Abortion Medications Rise After Leaked Supreme Court Ruling
- Biden Reportedly To Urge FTC To Protect Abortion Seekers' Data
- Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding
- The Twitter News Bubble: Used More By Journalists Than General Public
- Volkswagen Group Adds Chief Digital Officer
- WPP Acquires Bower House Digital, Aligns It With Ogilvy
- The Dream Of Democratization Is An Illusion
- Streaming Data Is Advertisers' Best Asset... And Biggest Threat
- Audience Precision Unveils New 'Media Strategy Guidance System'
- Crypto Exchange Binance Taps TikTok's Khaby Lame As Brand Ambassador
- New Amazon Action Drama Gets SEAL Of Approval
- Attribution Is Killing Your Strategy
- 'EW' Aims To Sort Out Overwhelming Streaming TV Landscape
- MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities
