MediaDailyNews Editions for December 2022
- MediaDailyNews - Thursday, Dec. 15, 2022
- Aspen Group Taps DentsuX For Aspen Dental, ClearChoice, Motto Brands
- Siemens Taps Mediaplus For Global Media Assignment
- November Posts Second-Highest Viewing Of The Year, Streaming Up 10%
- Echoes Of Alec Baldwin As Bullets Replace Blanks In Sleuthing Nun Series
- NHL Winter Classic Features Partners Including Honda, Biosteel, Discover
- Projection: Twitter Users To Sink To 50M+, With Flat Revenue, By 2024
- Counting Down My List Of The 40 Best TV Series of 2022: Part 4 -- The Top 10
- Poor Internal Communication Grows As Problem For Marketers
- Media Auditing Bureaus AAM, BPA Merging In Move To Build Trust
- Dept Acquires U.S. Commerce Agency Melon
- Google News Initiative Works With American Journalism Project To Fund, Advance Online News Startups
- AI Company Metaphysic Builds Web3 Team With Marketing, Metaverse Execs
- Raising The Children Of Commercialism
- Aston Martin Drifts Into The Metaverse With Raceable NFTs
- Spotlight On Local TV News: Viewers Shifting To Streaming From Pay TV?
- Toyota Launches Content Campaign Focused On L.A.-Based, Asian-American Artists
- MediaDailyNews - Wednesday, Dec. 14, 2022
- Agency Ad Consensus Falls Again On Dentsu Year-End Update
- Ten Years After, Local Media Shop Embodies Sandy Hook
- ANA Finds Commissions Persist, More For Media Than Other Services
- L'Oreal Awards U.S. Media Assignment To Omnicom Media Group
- Federal Lawmakers Seek TikTok Ban
- Why Is TikTok Freaking Out The U.S. Government?
- ARF Journal Issues Call For Attention, Partners With TVision So Experts Can Research It
- TikTok Takes On YouTube With New Horizontal Full-Screen Mode
- Cinemark Expands ESPN College Football Playoffs Deal For In-Theater Viewing
- Starbucks Enters The Metaverse
- Report: NA Video Ad Content Getting Whiter, Not More Diverse
- Google Gets Mixed Ruling In Privacy Battle Over Incognito Mode
- Metaverse And Web3 New Year's Predictions, With Flox Founder Jaie Genadt
- NBA Entertainment Hires Horizon Sports & Experiences, Led By David Levy, Chris Weil
- MediaDailyNews - Tuesday, Dec. 13, 2022
- ANA Finds Performance Incentive Compensation Models Continue To Recede, Fall To 41% Of Advertisers
- Innocean Retains Havas Media Following Global Review Covering Hyundai Brands
- Darlene Love Singing Signature Song Is Christmas Tradition
- Fortnite Partners With Top YouTuber MrBeast For $1M Cash Giveaway
- Starbucks Enters The Metaverse
- Google Sends 'Love Letter To World' Centered On Year In Search
- Google Apologizes For Ad Manager Outage, Raising Questions On Dependency
- Meghan Trainor, E.L.F., Weather Channel Forecast A Glow Storm
- Marcus Thomas Wins Festival Foods Creative, Media Account
- Viewer Cannibalization: Young Media Feeding On Linear TV-Based Content In Other Places
- Surprise: Tesla Isn't The Only EV Generating Social Media Buzz
- Digital Media Revenues Fell In Q3: Study
- SCOTUS Seeks Biden Admin Input On Lawsuit Against Google Over Song Lyrics
- Emma Tucker Appointed EIC Of 'Wall Street Journal,' Dow Jones Newswires
- NBA Entertainment Hires Horizon Sports & Experiences, Led By David Levy, Chris Weil
- MediaDailyNews - Monday, Dec. 12, 2022
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far
- Media Now Represent A Fifth Of Americans' Most Indispensable Brands
- Torch Song Soliloquy: Wieser's Hand-Off To Scott-Dawkins
- Epic Games' New Account Types Invite Kids To Safely Join The Metaverse
- Young, Naive Lawyer Gets Schooled In Spycraft In 'The Recruit'
- The Twitter Files: Part 3
- Counting Down My List Of The 40 Best TV Series of 2022: Part 3
- Twitter To Add Advertising Controls Based On Keywords
- IPG's Huge Creates New Editorial Platform, Hires Veteran Journalist To Run It
- CMO Roehm Exits As Party City Struggles
- Google Apologizes For Ad Manager Outage, Raising Questions On Dependency
- Heineken Develops Attention Measurement Campaign With Teads And Dentsu
- TV Program Ad Spend, Promotion Up 8% Over 3 Months, 'Yellowstone' Gets Big Push
- Marketers Say Performance-Driven Media Are Vital For 2023
- Media Measurement: One Currency? Multiple? Does It Matter?
- Linear Revival: Digital Antennas Drive Growing Competition For Viewing Time
- WPP Acquires Shopify Commerce Specialist Diff
- Google Ads Feature Actors From 'Sex Lives of College Girls'
- News Publishers Worldwide Are Posting On TikTok: Study
- MMGY Global Acquires Origin Agency To Strengthen Outdoor Expertise
- MediaDailyNews - Friday, Dec. 9, 2022
- When Is A Media Buy A Greenwashing Liability? When It's A Fossil Fuel Brand Sponsoring Climate Coverage
- Netflix: More Ad Options Coming, No 'Profit Path' For Sports Yet
- Disney+ Launches Ad Option With More Than 100 Advertisers
- Starbucks Invites U.S. Beta Testers To Try 'Odyssey' Web3 Rewards Program
- Amazon Launches TikTok-Like Ecommerce Feed, Inspire
- On CBS, Christmas Romance Eludes Writer Of Christmas Romances
- 75th Anniversary Documentary Traces Arc Of Bazooka Bubble Gum
- Twitter Rival Mastodon Sees Traffic Skyrocket 588%, With 9.5M Visits
- Start-Up Platform Cinder Seeks To Battle Internet Abuse
- FTC Sues To Prevent Microsoft From Purchasing Activision
- TikTok Faces New Lawsuits In Indiana, Bans In Other States
- Painful Adjustments As Cash (Not Market Cap) Becomes King Again For Media Companies
- Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion
- MediaDailyNews - Thursday, Dec. 8, 2022
- Cannes Festival Reboots Media Lions: Adds Metaverse For 'New Realities,' 'Emerging Tech'
- Big Agency Ad Outlooks For Mobile: There Are None
- ANA Word Of The Year: Inclusion
- Ford Announces Abrupt Departure Of CMO Suzy Deering
- Judge Throws Out Lawsuit Against Twitter Over Ad-Targeting Slip-Up
- Surprise, Surprise: TV Companies Discover Streaming Costs Too Much
- Out-Of-Home Ad Revenue Rises 11% To $1.94 Billion In Q3
- Congress Drops Journalism Revenue-Sharing Act From Defense Bill
- OTC Cough/Cold Ad Spend Increases 1000%
- Biden Admin Weighs In On Tech Companies' Liability For Terror Attacks
- Why Brand Response Is Making A Resurgence
- Penske Media Acquires 'Artforum' Magazine
- MediaDailyNews - Wednesday, Dec. 7, 2022
- Q4 Scatter Pacing Down 39%
- News Rating Service Adds Nuances To 'Exclusion,' 'Inclusion' Media-Buying Lists
- Everybody Knew Her Name: Good-Bye And Cheers To Kirstie Alley
- Stagwell Brings The NFL's Rams ARound
- Huge Co-Founder Shapiro Unveils New Agency Focused On Sustainability
- GE Buys Out Entire Edition Of 'The New York Times'
- Toys 'R' Us Drops 10,000 Digital Collectibles
- Online Safety Bill Violates First Amendment, Critics Tell Congress
- Paramount's Bakish: Scatter Weaker Than Expected, D2C 'Decelerates'
- Brands, Be Careful Before You Launch Your Next TikTok Campaign
- Texas Secessionists Bring 'Censorship' Suit Against Meta
- Americans Are Most Likely To Say Social Media Hurts Democracy
- MediaDailyNews - Tuesday, Dec. 6, 2022
- mSix&Partners Lands China's OnePlus For North America
- Nine Revisions Later, 2022 Global Ad Consensus Ends Close To Where It Began
- Michael 'Dooglass' Teams With Publicis To Wish Everyone A Vaccinated New Year
- Disney+/Netflix To Add $1.2B To CTV Ad Spending Next Year, Linear Poised To Fall Below 50%
- In New Image Push, Harry And Meghan Vow To Tell 'Full Truth' On Netflix
- Apple, Amazon Resume Advertising On Twitter
- Timex Partners With Bored Ape Yacht Club For Rare NFT Watches
- Climate Editor Leaves Digital News Startup, Cites Chevron Sponsorship
- NBCU's Shell: Ad Market 'Even Worse' In The Last Month
- Meta Threatens To Remove News From Platform If Journalism Bill Passes
- The Biases Of AI: Our Devils Are In The Data
- Financial Brands Ramp Up Advertising
- FTC 'Grossly Exaggerates' Revelations From Location Data, Kochava Argues
- Walmart, NBCU Team On Live E! Holiday Shopping Event
- MediaDailyNews - Monday, Dec. 5, 2022
- Agency Forecasters See 'Resilient' Ad Economy Next Year
- GroupM Slashes U.S., Worldwide Estimates: Calls It 'Normalization'
- U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades
- What's A Few Billion Among Retail Media Friends: Big 3 Project Rapid Growth, Wildly Different Bases
- Surprising Beneficiaries Of Ad Slowdown: Small Publishers, Traditional Media
- When Streamers Cast Wide Net, Brand Identification Is Elusive
- Discord Expands Earning Opportunities For Creators
- Meta Urges Washington To Adopt 'Tech-Neutral' Approach In Regulating Metaverse
- Brand Safety Is Negatively Affected By Loss Of Cookies, Marketers Say
- Automotive TV Spending Drops 11.3% In November
- National TV Ads Forecast To Decline 6.4% In 2023, AVOD/OTT To Rise 32%
- YouTube's Best-Performing Ads For 2022
- Cryptocurrency Most Searched Financial Category For Sponsorships
- Meta Sued Over Data Collection From Tax Preparation Sites
- Amazon Surpasses Netflix To Become #1 In U.S. Subs, According To New Ranking
- Judge Throws Out Lawsuit Accusing Google Of 'Spying' On Android Users
- Fox, DirecTV Reach Deal, Averting Blackout
- MediaDailyNews - Friday, Dec. 2, 2022
- WFA Agencies Comfortable Pushing Back On Performance Evaluations
- 2022 MediaPost 'All Stars' Inducted
- One Hitler Wonders
- Twitch Introduces 'Panic Button' Safety Feature For Streamers
- Freedom Of Kvetch
- Shaq Living Large On TV With New HBO Doc, Ubiquitous Commercials
- NFL, Visa Partner On New Metaverse Experience In Fortnite
- VideoAmp Inks 'Clean Room' Deal With Disney Advertising, Touts Better Cross-Screen Measurement
- CBS Leads Networks In Total Minutes Viewed This Season, But Is Behind Netflix
- Musk: Medical Genius Or COVID Superspreader?
- Media Matters' 'No Fox Fee' Campaign Seeks To Influence DirecTV To Resist Cost Hike
- 'Washington Post' Is Killing Its Sunday Print Magazine
- Self-Serve Ad Tool Is Offered To Podcast Advertisers
- Tinder Hit With Privacy Lawsuit Over Verification Selfies
- Are Local TV Stations Getting Back 10 PM Hour For Older Viewers... Or Younger?
