MediaDailyNews Editions for December 2022
MediaDailyNews - Thursday, Dec. 15, 2022
Aspen Group Taps DentsuX For Aspen Dental, ClearChoice, Motto Brands
Siemens Taps Mediaplus For Global Media Assignment
November Posts Second-Highest Viewing Of The Year, Streaming Up 10%
Echoes Of Alec Baldwin As Bullets Replace Blanks In Sleuthing Nun Series
NHL Winter Classic Features Partners Including Honda, Biosteel, Discover
Projection: Twitter Users To Sink To 50M+, With Flat Revenue, By 2024
Counting Down My List Of The 40 Best TV Series of 2022: Part 4 -- The Top 10
Poor Internal Communication Grows As Problem For Marketers
Media Auditing Bureaus AAM, BPA Merging In Move To Build Trust
Dept Acquires U.S. Commerce Agency Melon
Google News Initiative Works With American Journalism Project To Fund, Advance Online News Startups
AI Company Metaphysic Builds Web3 Team With Marketing, Metaverse Execs
Raising The Children Of Commercialism
Aston Martin Drifts Into The Metaverse With Raceable NFTs
Spotlight On Local TV News: Viewers Shifting To Streaming From Pay TV?
Toyota Launches Content Campaign Focused On L.A.-Based, Asian-American Artists
MediaDailyNews - Wednesday, Dec. 14, 2022
Agency Ad Consensus Falls Again On Dentsu Year-End Update
Ten Years After, Local Media Shop Embodies Sandy Hook
ANA Finds Commissions Persist, More For Media Than Other Services
L'Oreal Awards U.S. Media Assignment To Omnicom Media Group
Federal Lawmakers Seek TikTok Ban
Why Is TikTok Freaking Out The U.S. Government?
ARF Journal Issues Call For Attention, Partners With TVision So Experts Can Research It
TikTok Takes On YouTube With New Horizontal Full-Screen Mode
Cinemark Expands ESPN College Football Playoffs Deal For In-Theater Viewing
Starbucks Enters The Metaverse
Report: NA Video Ad Content Getting Whiter, Not More Diverse
Google Gets Mixed Ruling In Privacy Battle Over Incognito Mode
Metaverse And Web3 New Year's Predictions, With Flox Founder Jaie Genadt
NBA Entertainment Hires Horizon Sports & Experiences, Led By David Levy, Chris Weil
MediaDailyNews - Tuesday, Dec. 13, 2022
ANA Finds Performance Incentive Compensation Models Continue To Recede, Fall To 41% Of Advertisers
Innocean Retains Havas Media Following Global Review Covering Hyundai Brands
Darlene Love Singing Signature Song Is Christmas Tradition
Fortnite Partners With Top YouTuber MrBeast For $1M Cash Giveaway
Starbucks Enters The Metaverse
Google Sends 'Love Letter To World' Centered On Year In Search
Google Apologizes For Ad Manager Outage, Raising Questions On Dependency
Meghan Trainor, E.L.F., Weather Channel Forecast A Glow Storm
Marcus Thomas Wins Festival Foods Creative, Media Account
Viewer Cannibalization: Young Media Feeding On Linear TV-Based Content In Other Places
Surprise: Tesla Isn't The Only EV Generating Social Media Buzz
Digital Media Revenues Fell In Q3: Study
SCOTUS Seeks Biden Admin Input On Lawsuit Against Google Over Song Lyrics
Emma Tucker Appointed EIC Of 'Wall Street Journal,' Dow Jones Newswires
NBA Entertainment Hires Horizon Sports & Experiences, Led By David Levy, Chris Weil
MediaDailyNews - Monday, Dec. 12, 2022
World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far
Media Now Represent A Fifth Of Americans' Most Indispensable Brands
Torch Song Soliloquy: Wieser's Hand-Off To Scott-Dawkins
Epic Games' New Account Types Invite Kids To Safely Join The Metaverse
Young, Naive Lawyer Gets Schooled In Spycraft In 'The Recruit'
The Twitter Files: Part 3
Counting Down My List Of The 40 Best TV Series of 2022: Part 3
Twitter To Add Advertising Controls Based On Keywords
IPG's Huge Creates New Editorial Platform, Hires Veteran Journalist To Run It
CMO Roehm Exits As Party City Struggles
Google Apologizes For Ad Manager Outage, Raising Questions On Dependency
Heineken Develops Attention Measurement Campaign With Teads And Dentsu
TV Program Ad Spend, Promotion Up 8% Over 3 Months, 'Yellowstone' Gets Big Push
Marketers Say Performance-Driven Media Are Vital For 2023
Media Measurement: One Currency? Multiple? Does It Matter?
Linear Revival: Digital Antennas Drive Growing Competition For Viewing Time
WPP Acquires Shopify Commerce Specialist Diff
Google Ads Feature Actors From 'Sex Lives of College Girls'
News Publishers Worldwide Are Posting On TikTok: Study
MMGY Global Acquires Origin Agency To Strengthen Outdoor Expertise
MediaDailyNews - Friday, Dec. 9, 2022
When Is A Media Buy A Greenwashing Liability? When It's A Fossil Fuel Brand Sponsoring Climate Coverage
Netflix: More Ad Options Coming, No 'Profit Path' For Sports Yet
Disney+ Launches Ad Option With More Than 100 Advertisers
Starbucks Invites U.S. Beta Testers To Try 'Odyssey' Web3 Rewards Program
Amazon Launches TikTok-Like Ecommerce Feed, Inspire
On CBS, Christmas Romance Eludes Writer Of Christmas Romances
75th Anniversary Documentary Traces Arc Of Bazooka Bubble Gum
Twitter Rival Mastodon Sees Traffic Skyrocket 588%, With 9.5M Visits
Start-Up Platform Cinder Seeks To Battle Internet Abuse
FTC Sues To Prevent Microsoft From Purchasing Activision
TikTok Faces New Lawsuits In Indiana, Bans In Other States
Painful Adjustments As Cash (Not Market Cap) Becomes King Again For Media Companies
Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion
MediaDailyNews - Thursday, Dec. 8, 2022
Cannes Festival Reboots Media Lions: Adds Metaverse For 'New Realities,' 'Emerging Tech'
Big Agency Ad Outlooks For Mobile: There Are None
ANA Word Of The Year: Inclusion
Ford Announces Abrupt Departure Of CMO Suzy Deering
Judge Throws Out Lawsuit Against Twitter Over Ad-Targeting Slip-Up
Surprise, Surprise: TV Companies Discover Streaming Costs Too Much
Out-Of-Home Ad Revenue Rises 11% To $1.94 Billion In Q3
Congress Drops Journalism Revenue-Sharing Act From Defense Bill
OTC Cough/Cold Ad Spend Increases 1000%
Biden Admin Weighs In On Tech Companies' Liability For Terror Attacks
Why Brand Response Is Making A Resurgence
Penske Media Acquires 'Artforum' Magazine
MediaDailyNews - Wednesday, Dec. 7, 2022
Q4 Scatter Pacing Down 39%
News Rating Service Adds Nuances To 'Exclusion,' 'Inclusion' Media-Buying Lists
Everybody Knew Her Name: Good-Bye And Cheers To Kirstie Alley
Stagwell Brings The NFL's Rams ARound
Huge Co-Founder Shapiro Unveils New Agency Focused On Sustainability
GE Buys Out Entire Edition Of 'The New York Times'
Toys 'R' Us Drops 10,000 Digital Collectibles
Online Safety Bill Violates First Amendment, Critics Tell Congress
Paramount's Bakish: Scatter Weaker Than Expected, D2C 'Decelerates'
Brands, Be Careful Before You Launch Your Next TikTok Campaign
Texas Secessionists Bring 'Censorship' Suit Against Meta
Americans Are Most Likely To Say Social Media Hurts Democracy
MediaDailyNews - Tuesday, Dec. 6, 2022
mSix&Partners Lands China's OnePlus For North America
Nine Revisions Later, 2022 Global Ad Consensus Ends Close To Where It Began
Michael 'Dooglass' Teams With Publicis To Wish Everyone A Vaccinated New Year
Disney+/Netflix To Add $1.2B To CTV Ad Spending Next Year, Linear Poised To Fall Below 50%
In New Image Push, Harry And Meghan Vow To Tell 'Full Truth' On Netflix
Apple, Amazon Resume Advertising On Twitter
Timex Partners With Bored Ape Yacht Club For Rare NFT Watches
Climate Editor Leaves Digital News Startup, Cites Chevron Sponsorship
NBCU's Shell: Ad Market 'Even Worse' In The Last Month
Meta Threatens To Remove News From Platform If Journalism Bill Passes
The Biases Of AI: Our Devils Are In The Data
Financial Brands Ramp Up Advertising
FTC 'Grossly Exaggerates' Revelations From Location Data, Kochava Argues
Walmart, NBCU Team On Live E! Holiday Shopping Event
MediaDailyNews - Monday, Dec. 5, 2022
Agency Forecasters See 'Resilient' Ad Economy Next Year
GroupM Slashes U.S., Worldwide Estimates: Calls It 'Normalization'
U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades
What's A Few Billion Among Retail Media Friends: Big 3 Project Rapid Growth, Wildly Different Bases
Surprising Beneficiaries Of Ad Slowdown: Small Publishers, Traditional Media
When Streamers Cast Wide Net, Brand Identification Is Elusive
Discord Expands Earning Opportunities For Creators
Meta Urges Washington To Adopt 'Tech-Neutral' Approach In Regulating Metaverse
Brand Safety Is Negatively Affected By Loss Of Cookies, Marketers Say
Automotive TV Spending Drops 11.3% In November
National TV Ads Forecast To Decline 6.4% In 2023, AVOD/OTT To Rise 32%
YouTube's Best-Performing Ads For 2022
Cryptocurrency Most Searched Financial Category For Sponsorships
Meta Sued Over Data Collection From Tax Preparation Sites
Amazon Surpasses Netflix To Become #1 In U.S. Subs, According To New Ranking
Judge Throws Out Lawsuit Accusing Google Of 'Spying' On Android Users
Fox, DirecTV Reach Deal, Averting Blackout
MediaDailyNews - Friday, Dec. 2, 2022
WFA Agencies Comfortable Pushing Back On Performance Evaluations
2022 MediaPost 'All Stars' Inducted
One Hitler Wonders
Twitch Introduces 'Panic Button' Safety Feature For Streamers
Freedom Of Kvetch
Shaq Living Large On TV With New HBO Doc, Ubiquitous Commercials
NFL, Visa Partner On New Metaverse Experience In Fortnite
VideoAmp Inks 'Clean Room' Deal With Disney Advertising, Touts Better Cross-Screen Measurement
CBS Leads Networks In Total Minutes Viewed This Season, But Is Behind Netflix
Musk: Medical Genius Or COVID Superspreader?
Media Matters' 'No Fox Fee' Campaign Seeks To Influence DirecTV To Resist Cost Hike
'Washington Post' Is Killing Its Sunday Print Magazine
Self-Serve Ad Tool Is Offered To Podcast Advertisers
Tinder Hit With Privacy Lawsuit Over Verification Selfies
Are Local TV Stations Getting Back 10 PM Hour For Older Viewers... Or Younger?
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