"It's strings-attached sponsorship," Ben Franta, an expert on greenwashing litigation, explained during a webinar hosted by the Institute for Advertising Ethics Thursday. Read the whole story
"It's likely there'll be multiple ad tiers over time," said Netflix's CEO/Chief Content Officer Ted Sarandos. "And the product itself will evolve. I suspect … Read the whole story
All major media agency groups have been active for the Disney+ ad start, including Publicis Groupe, IPG, dentsu, WPP, OMG, Horizon Media, Havas Media … Read the whole story
Odyssey invites customers to engage with interactive and gamified "Journeys," earning stamps to unlock benefits and experiences from a virtual class that teaches them … Read the whole story
The feed, customized with users' direct input and through tracking their behavior, also allows for Instagram-like "liking" of content. Read the whole story
The movie is called "Must Love Christmas" and it revolves around an author who has been dubbed the queen of Christmas romance novels. Read the whole story
Film features appearances by Bazooka Companies owner Michael Eisner and artists who created the comics that accompanied pieces of the gum. Read the whole story
In the month after Elon Musk bought Twitter, its decentralized rival Mastodon received widespread coverage from the media and saw traffic explode 588%. An … Read the whole story
Former Meta Trust and Safety employees, government experts and others have launched a platform aimed at streamlining the content-moderation process for companies facing serious … Read the whole story
The FTC on Thursday sued Microsoft over its proposed $69 billion purchase of Activision, arguing that the merger would threaten competition. Read the whole story
"While TikTok vacuums up reams of this highly sensitive and personal information about Indiana consumers, it deceives and misleads them about the risks the … Read the whole story
Netflix went from a $700 billion to $138 billion market cap, while large TV media companies are each losing billions investing in their platforms., Read the whole story
As words like "diversity" and "inclusion" become buzzworthy, it's important to not just check the box. Inclusive marketing starts with what's happening inside your … Read the whole story