Dentsu slashed its 2023 global ad growth estimate to 3.8%, down 1.6 percentage points from the 5.4% it projected in its last forecast in … Read the whole story
When Mediassociates moved to the hamlet months before the tragedy, it had to decide whether to stay. It did and President Jeff Larson says … Read the whole story
Media planning/buying ironically also achieved the highest satisfaction levels among clients for any type of agency services. Read the whole story
The company spends $960 million on measured media in the U.S. annually, according to agency research firm COMvergence. GroupM's Wavemaker was the incumbent. Read the whole story
Citing privacy and security concerns, federal lawmakers on Tuesday introduced a bill that to ban social app TikTok in the U.S. Read the whole story
Everyone from nine state governors to the FBI, FCC and various senators are concerned about security risks from the the China-owned phenom. Read the whole story
In what appears to be an industry first, the ARF's 'Journal of Advertising Research' is partnering with an audience measurement supplier to promote original … Read the whole story
Users with access to the test feature can tap a "full screen" button when watching a video to flip the video horizontally, which makes … Read the whole story
Cinemark is expanding its deal with ESPN to more of its theaters in offering end-of-the-year bowl games. Viewers can reserve seats by purchasing a … Read the whole story
New rewards program called Starbucks Odyssey, powered by Web 3 technology, offers members immersive experiences. Read the whole story
At the same time, Black, Asian, and Hispanic representation in video ad creative declined this year, according to the study, by Extreme Reach. Read the whole story
Chrome users who are suing Google for allegedly collecting data about people who browse the web in "incognito" mode can't seek monetary damages on … Read the whole story
Jaie Genadt is co-founder of Flox, an emerging metaverse events platform designed to drive greater engagement in virtual and hybrid events. Genadt says Flox … Read the whole story
NBA Entertainment, the NBA's marketing/production division, has hired a new marketing agency business led by David Levy, a longtime Turner network senior exec, and … Read the whole story