MediaDailyNews Editions for February 2023
- MediaDailyNews - Tuesday, Feb. 28, 2023
- GroupM: Don't Stop The Presses, Unveils Plan To Vet Local News Sites Worldwide
- OOH Industry Releases New Audience Data, Reboots Reach & Frequency
- Cover Story: 144 Of Them
- High-Profile Exits Are Not What They Used To Be
- MRC Accredits Mediaocean Stack For Ad Verification Across Digital Media, Including CTV
- 'My AI,' A Less Controversial Version Of ChatGPT, Coming To Snapchat
- Sam's Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web
- Streaming Finds: Procedural Dramas
- Pharma's Digital Ad Spend Tops 50% For First Time
- Murdoch Outs Fox News Hosts Over Election Lies: Fox TV Advertisers On The Outs?
- Nexstar's Q4 Political Advertising Soars, Core Advertising Weak
- Will Consumers Buy Products Based On Recommendations From ChatGPT?
- Report: Dentsu CEO Acknowledges Responsibility For Olympic-Related Bid Rigging
- R/GA Promotes Rolfe To Chair, Names Forbes Interim CEO
- Real Life Usually Lives Beyond The Data
- TikTok Adds DoubleVerify, IAS, Zefr As Official Measurement Partners
- It's Time To Reacquaint Yourself With Media Mix Modeling
- MediaDailyNews - Monday, Feb. 27, 2023
- U.S. Ad Market Falls For 7th Consecutive Month In January
- Pfizer Launches $1.5 B Global Review: Includes Media, Creative, PR
- The Future Of Human Agency, Give Or Take 12 Years
- CBS Takes Action To A New Level In New 'True Lies'
- Apple TV+ Taps Sales Exec To Build Video Ad Business: Report
- Newspapers Drop 'Dilbert' Strip After Racist Comments By Creator
- AT&T SportsNet Woes: More Headaches For Regional Sports Networks
- El Pollo Loco Taps Omnicom's Organic For AOR Duties
- 46% Of Americans Are Ambivalent About AI, 38% Are Worried
- Meta Introduces LLaMA, Large Language Model That Runs On Less Power
- AI May Not Be Sentient, But It Doesn't Matter
- Scripps, Gray TV Stations Post Strong Q4 Political Ads, Weaker Core Advertising
- Blockthrough, Publisher Collective Partner To Recover Revenue Lost To Ad Blocking
- Conde Nast Misses Revenue Goal By A Small Amount, Report Says
- MediaDailyNews - Friday, Feb. 24, 2023
- IPG's Mediabrands Wins $1.4 Billion GEICO Media Review
- Why Nielsen Is Becoming A Patent Troll
- TV Measurement Startup HyphaMetrics Taps Industry Vet Wilson As CEO
- Fox Sets Live Upfront Presentation For May 15
- Amazon's 'Consultant' Drama Is Everyone's Worst Nightmare
- Google Limits News Site Content In Search Results In Response To Canada's Bill
- Spotify Tests Playlist For NFT Communities
- YouTube Has Biggest Share Of First-Choice CTV Apps
- WPP's Read Says Clients Feeling Better About The Economy
- It's Time To Take Our Industry Back -- And Drive Growth
- Warner Bros. Discovery Posts $2.1B Net Loss, Plans Merged HBO Max/Discovery+
- DOJ Urges Judge To Sanction Google For Destroying Chats
- FCC Urged To Add Privacy Disclosures To Broadband Labels
- Ad-Supported CTV Platforms Rise 55% In Time Spent, Ad-Free Streaming Down 30%
- Urging Your Clients To Transform? Look To Your Own Business First
- Spectrum Reach And Waymark Offer Generative AI TV Ad Voiceovers
- MediaDailyNews - Thursday, Feb. 23, 2023
- Exchange Data Shows Media Payments Growing Increasingly Late, Especially For Manual Buys
- WPP Reports Nearly 7% Growth For Full-Year 2022
- Elvis Is Redrawn As A Secret Spy In 'Agent Elvis' On Netflix
- Toyota Partners With Yahoo For Crown AR Effort
- What Do Google's Canadian News Blackout Tests Mean For The U.S.?
- 9thWonder Awarded Media AOR Duties For Vari
- Microsoft Bing Chat Taps Voice, Goes Mobile And On Skype
- NextGen TV To Reach 75% Of U.S. This Year, NAB Pushing FCC To Fast-Track It
- Broadcasters Urged To Marshal All-Out First-Party Data Push
- Call For Entries: Best In Automotive Marketing
- Confessions From A Minimalist Publicist: Thoughts On PR For Media Brands
- In The Imperfect Upfront Race, Time To Move To Front Of The Pack
- FCC To Vote On Regulations To Curb Text Spam
- NPR Is Planning To Lay Off 10% Of Its Staff
- TiVo Estimates Expanding Operating System To 7M Smart TV Sets, Raises Ad Sales Goals
- Product Placement In The Golden Age Of Video
- MediaDailyNews - Wednesday, Feb. 22, 2023
- Wavemaker Wins $50M Global Media Business For Back Market
- Jimmy Carter And The Lost World Of 1970s TV
- Bing Limits Chat Sessions As OpenAI CEO Says AI Needs Work
- Regular-Season College Basketball Sees 7% Increase In Viewing, TV Spend Up 22%
- Hermes Prevails In First Major NFT Trademark Case
- Patreon Must Face Video Privacy Lawsuit
- Basis Technologies Lays Off Employees As It Restructures
- Yes, 'The Last Of Us' and 'Poker Face' Are That Good
- Good And Bad News About Black Swans
- Will YouTube's New CEO Bring Web3 Tech Into The Spotlight?
- MediaDailyNews - Tuesday, Feb. 21, 2023
- Mindshare's Gerhart Surprises Procurement, Tells Them To Mind Their Ps & Qs
- WTF Is 'Nielsen One Ads?'
- How 'The Jetsons' Predicted The Life We Lead Now
- TikTok Launches Beta Mode Of New Creator Fund In U.S.
- Industry Groups Urge FTC To Reject Petition To Regulate Ad Tech
- 'Ant-Man' Posts $104M Domestic Opening On $24M In Ad Spend
- Ibotta Shifts To Brand-Awareness Spending
- Advertiser Perceptions Closes 'Significant' Private Equity Deal To Fast-Track Growth
- TV's Existential Challenge: Gen Z's View Time About Half Of Older Generations'
- WPP, BigCommerce Form Partnership
- Dream Stream: 'TV Guide' Starts 'TV Insider' To Cover Streaming Television
- Family Co-Viewing Up, Linear May Be Benefitting From Parents' Content Concerns
- MediaDailyNews - Monday, Feb. 20, 2023
- VAB: Sell-Side JIC Is A 'Council,' Not Committee: Sheds More Light On Operational Structure
- When Some[thing] Shows You [What It Is], Believe [It] The First Time
- TikTok Tests Live-Stream Shopping With Pacsun And Other U.S. Brands
- California Children's Safety Law Will 'Hobble' Internet, Tech Industry Says
- Merkle Analyzes Impact Of Generative Artificial Intelligence On Search
- Twitter Opens Advertising To Allow Cannabis Ads
- DoubleVerify Offers One Solution For CTV's 'TV Off' Measurement Issue
- Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?
- MediaDailyNews - Friday, Feb. 17, 2023
- ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above It
- Microsoft Shares Bing Chat Tech, What Advertisers Can Expect
- Microsoft's Chatty Bing Technology Unnerving To Some
- Checkout These Items Still Left In My NBCU23 Cart
- Teens Face Social Media Bans Under Proposed Laws
- Fox Farmers Sow Seeds of Love In Rural Romance-Reality Show
- How Steady Friction Snapped My Linear TV Cord: A Lesson For Streaming Services
- YouTube CEO Wojcicki Steps Down, Mohan Steps In
- Dominion Filing Reveals Fox Players' Disbelief Of Voter Fraud Claims
- Dove, LinkedIn Partner To End Hairstyle-Based Racial Discrimination And Create More Equitable Workplaces
- Facebook Immune From Suit Over Scam Ads, Company Tells Appeals Court
- Seeking Solutions To Media Measurement Complexity At ANA Event
- Bid-Rigging Allegations Latest Scandal For Dentsu Japan Ops
- Paramount Streamers Hit 77M Subscribers, Losses Mount To $575M, Sub Prices Set For Hikes
- Will Web3 And The Metaverse Give Rise To Brand Guidelines 3.0?
- When Stars Don't Align: Super Bowl 57 Ads That Missed the Mark
- AMC Networks Ad Revenues Sink 12% In Q4
- MediaDailyNews - Thursday, Feb. 16, 2023
- GroupM Unveils 'Channel-Level' Carbon Calculator, Factors All Media In The Mix
- Uber Forecasts $1B In Ad Revenue By 2024
- Linda Yaccarino Named Chair Of Talent Agency YMU, Will Retain Her NBCU Role
- GQ's First NFT Collection Offers Buyers Exclusive Products And Access
- Kristin Dolan Named CEO Of AMC Networks
- This Just In... Apple Music Beats Pepsi's Super Bowl Halftime Sponsor Value
- The Public Has Spoken: New 'Velma' Is 'Scooby' Doo-Doo
- Is Mobile An Effective Medium For Watching TV Commercials?
- The Trade Desk Annual Revenue Rose 32% To $1.58B For 2022
- Nielsen: Broadcast Down 6%, Streaming Grows 31.8%
- Dentsu Group Forms 'Special Committee' To Probe Bid-Rigging Allegations
- Dentsu Reports 4.1% Growth For 2022
- On-Site Search Failing Because Retailers Still Lack Advanced Resources
- Michael Caruso of 'The Hill' Named CEO And Publisher Of 'The New Republic'
- Roku Outperforms: Adds 10M Active Accounts, Stock Rises 12%
- Radio Is Key Source Of News For U.S. Consumers
- Embattled Data Broker Highlights FTC Commissioner's Resignation
- FCC Nominee Pulled Into Newsmax Dispute With DirecTV
- Cadent Adds Google Cloud-Powered Advanced TV Clean Room
- Judge Blocks New York Online 'Hate Speech' Law
- Social Media & Doctors: Derms Favor Instagram, Ob/Gyns, Facebook
- MediaDailyNews - Wednesday, Feb. 15, 2023
- Ad Spend 'Slowcession' Projected, Upfront Will Be Slowest
- Brian Monahan's Quest For Another 'Schoolhouse Rock' Moment
- VaynerMedia Wins Alaska Airlines Account
- Dentsu X Taps OMD's Pandit As Chief Media Officer
- Meta Opens Next Phase Of Ad Transparency
- 'Company' Man Is A Con Artist In Love On ABC
- Ad-ID Taps Nielsen's Bradbury As First CEO
- NP Digital Integrates ChatGPT Tech Into Products To Automatically Write, Optimize Content
- Google Interest-Based Android Ad Targeting Opens For Beta Tests
- 625 Of Twitter's Top 1K Advertisers Still MIA, Revenue Down 60%
- Study Finds Younger Adults Turning To Social Media For Medical Advice
- Paramount, Gamefam Partner For 'SpongeBob,' 'Teenage Mutant Ninja Turtles' Experiences In Roblox
- Little White Paper Lies
- Why Video Is The New Go-To For Dating Apps
- 'The Flash' Scores Top Spot As Super Bowl Ad-Engagement Winner
- Senate Grills FCC Nominee Sohn For Third Time
- FTC Commissioner Announces Resignation, Cites 'Abuse Of Power' By Chair
- Hearst Sees Growth In Some Units, But Faces Ad Recession In Others, CEO Says
