MediaDailyNews Editions for February 2023
- MediaDailyNews - Tuesday, Feb. 14, 2023
- Super Bowl LVII Third-Most-Watched TV Show Ever With 113M Viewers: Fox
- Not-For-Attribution: Nielsen, That Is
- Today's 'TV Watch' By Stephen Colbert, Sort Of
- Super Bowl LVII: Commercials Took Back Seat To Action-Packed Game
- Wait A Minute: Super Bowl Streaming Delays Ranged Up To 77 Seconds
- Controversial Ad Drove Most SB Social Mentions, Bud Light Highest Sentiment
- Tubi Grabs Social-Media Buzz In Super Bowl Debut, Offers Advertisers Young, Engaged Audience
- Cookie Banners Could Soon Include AdChoices Icon
- Teens Could Sue Over Social-Media Addiction Under Proposed Utah Law
- States Consider Bills To Subsidize Local Newspaper Subscriptions
- Snap Executive Nicole Taylor Heads To Adland
- Ad Spending On Delisted Mobile Apps Surpassed $45M Last Year
- Automotive National TV Spending Declines 5.3% In January
- Dentsu, Others Linked To Tokyo Olympics-Related Bid Rigging Scandal
- QR Codes In SB?
- Podcastle Launches AI Text-To-Speech Podcast Tool
- MediaDailyNews - Monday, Feb. 13, 2023
- U.S., Worldwide Ad-Cost Inflation Poised To Decelerate This Year
- This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally
- Fox's Tubi Commands Attention, Gets Critical Nods For Freaking Out Super Bowl Viewers
- Disney, M&Ms, T-Mobile Early Super Bowl Winners
- It's Tough Being A Former Ad Industry Futurist
- Reddit Experiences Data Breach, Limited Advertiser Information Taken
- Roblox Brings Dave & Buster's Into The Metaverse
- 'Animal' House: The Wild Life Of A Seattle Pet Patrol
- NFL Super Bowl LVII Drew Viewers To Search - Here Are Main Themes
- DDB Fresh Revamps As Indie Agency Imminent
- In-Housing Advertising Won't Work If It's A Kneejerk Cost-Cutting Exercise
- Will Teens+Tech Wake Up Washington?
- Converged TV: Marketers' Takes On Measurement, Buying Practices, Priorities
- The Bing Sting: Publishers Have Reason To Worry About Tool, Critic Warns
- MediaDailyNews - Friday, Feb. 10, 2023
- What's The Super Bowl Of Outdoor Buys? (Turns Out, It's Not Necessarily The Super Bowl)
- Super Bowl Is Still TV's Biggest Show Going Into No. LVII
- IPG Will Have 'Stronger Back Half,' CEO Tells Analysts
- #StopToxicTwitter Coalition Calls Out Apple, NFL For Super Bowl Ad Placements
- Multicurrency Debate Takes Main Stage At The 'Nerdy Upfront To The Upfronts'
- Nielsen Alternatives Are Not Ready For Primetime (And May Never Be)
- What Are The Odds This Bill Will Outlaw TV Gambling Ads?
- BlackRock Supports Investing In The Metaverse 'Here And Now'
- Stagwell's Assembly Wins T. Rowe Price Media Account
- TikTok's New 'Promote' Options Help Brands Boost Organic Content
- Disney Q1: Streaming Bled $1B, Disney+ Shed 2.4M Subs, 7K Jobs On The Block
- Here's Some Human Intelligence On The Artificial Kind
- Survey Finds Many Americans Don't Understand Online Data Collection
- Yelp Reports Advertising Revenue Rose 15% In 2022
- Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
- GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
- Senators Question Meta Over Foreign Developers' Prior Access To Data
- Facebook Hit With $1 Million Fine For Misconduct In Litigation Over Cambridge Analytica
- Abandoned Mobile Apps Cost Advertisers $29M In 2022
- News Corp. Sees 7% Revenue Drop In Q2, Plans 5% Workforce Cut
- Sling TV Launches FAST With Paid Access Options
- MediaDailyNews - Thursday, Feb. 9, 2023
- Sell-Side Effort Moves Closer To True JIC, Big Agencies Show Support At NBCU Event
- Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than Agencies
- Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'
- NBCU Certifies iSpot And VideoAmp As Ad Currencies For Advanced Audience Guarantees
- Here's Why NBCU's Next New Currency Is Bound To Resonate With You
- Sesame Labs Raises $4.5M To Build Out Web3 Marketing Stack
- Snapchat Invites Super Bowl Fans To Win $10,000 With New NFL Lenses
- Smaller Streamers Have Great Shows, But Biggies Get More Attention
- U.S. Navy Targets Gen Zs At Super Bowl LVII Experience
- IPG Reports Growth of 7% For Full-Year 2023
- YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVII
- How The NFL Could Pay It Forward In Next Year's Super Bowl
- Study: Podcast Listeners Take Ad Action, Market Spend Rises
- MediaDailyNews - Wednesday, Feb. 8, 2023
- Ad Groups Counter Biden's Call To Limit Online Targeting
- Omnicom Reports 9.4% Growth For Full-Year 2022
- 'Finish The Job'
- Glimmer Of Hope For TV Awards Shows As Grammy Ratings Rise
- Fox Corp. Reports 4% Gain In Q4 Ad Sales, Cable Nets Dip 0.7%
- Microsoft, Baidu, Google Reinvent Search Using Large Language Models
- Google Releases More Details On Its Plans To Use MML And AI In Search
- DAZN Snags 10-Year Streaming Rights To NFL International Game Pass
- Most Viewers Pick SVOD Over Linear When Show Is Available On Both
- Alliance for Audited Media Chart Rates Pubs' Reliability, Political Bias
- Stagwell Taps Lafford To Help Drive New Business Growth In Europe
- MediaDailyNews - Tuesday, Feb. 7, 2023
- Ascential Announces Path To Control Mediaocean Rival Hudson MX, Long-Time Exec Named CEO
- U.S. Rollout Is Ascential To Ad Net Zero, Er, I Mean Essential
- IPG's UM Appoints Sasha Savic Global CEO
- Dentsu Creative Launches New Entertainment Unit/Investment Fund
- What The 'TV Blog' Looks For In Super Bowl Spots
- Roku Users Can Now Place DoorDash Food Orders Through Onscreen Ads
- Website Visits To ChatGPT Owner OpenAI Hit 672M
- Retail Media Spending Rose In Q4 On Higher Volumes
- Gay Rights Supporters Urge Senate To Denounce Attacks On FCC Nominee
- Google Opens Bard Chatbot Test With More Plans For AI In Search
- FTC Won't Ask Appeals Court To Block Meta's Purchase Of Supernatural
- Penske Media Invests In Vox, Becomes Its Largest Shareholder
- Hershey Will Up Ad Spending On Strong Sales Of Chocolates, Salty Snacks
- Hootsuite Workbook, Integrations Aim To Help Social Marketers With 'Writer's Block'
- Magnite Bows Unified CTV/OTT Monetization Platform
- Pitch Revenue Drops Sharply in 2022 Amid Economic Worries
- TelevisaUnivision Taps Rogers To Market All U.S. Networks
- Pinterest Leans Into Shoppable Video As It Hits 450M Users
- MediaDailyNews - Monday, Feb. 6, 2023
- Fox Sells Out Super Bowl, Peak :30s Go For $7M+
- Brian Wieser On Why Chinese Spy Balloons Are Like National Vs. Local Ad Buys
- Amazon Upped 2022 Content Spend 28% To $16.6B
- 'Where's Disney?'
- GoodRx And Tech Platforms Sued Over Privacy
- Living Obit Writer Sees Dead People In New ABC Sitcom
- Best Buy Thinks Big For Super Bowl: 85-Inch-Big
- Amazon: FTC Could File Antitrust Lawsuit
- Can AI Be Creative?
- Senator Urges Google And Apple To Oust TikTok
- 4 Questions Marketers Must Ask Their Media Agency
- FanDuel's Live SB Ad Is Generating Huge Social Buzz
- This Week, ChatGPT Wrote My Column
- Google Partners With AI Company Anthropic, Reportedly Makes Financial Investment
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
- Attention Metrics Insights, And Why They Are Becoming So Popular
- MediaDailyNews - Friday, Feb. 3, 2023
- MRC: We Welcome A JIC, But It Cannot Replace Us
- S4 Capital Teases Full-Year 2022 Results
- Netflix: Now At 600,000 'Monthly Active Users' For Its Ad Option
- MRC's Ivie: New OOH Measurement Standard Almost Here
- Google Earnings Show Advertising Demand Slowing, Posts Drop In Revenue
- Talked About For Five Years, New 'Frasier' Finally Starts Production
- OpenAI Launches 'ChatGPT Plus' Subscription Plan
- YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays
- Report From 4A's: What Does Sea Change In Streaming TV Mean For Agencies?
- What's In A Name? Agencies Are Seeing 'Red'
- Retail Media Networks: Necessary Cost Of Doing Business, Or Something More?
- NYU, ARF Set Second Year Of Marketing Insights Certificate Program
- Nielsen Adds Edison's Podcast Metrics To Data Options
- This Week, ChatGPT Wrote My Column
- Lawmakers Signal Privacy Crackdown, Urge Probe Of Facebook Tracking Code
- Peacock Abandons 'Broadcast' Model - Free Streaming Will Never Be The Same
- Apple Should Be Required To Allow 'Sideloading,' Biden Administration Says
- ROI's Razor: How To Win In Performance Marketing
- Conde Nast And Allen Media Group Partner On Streaming Series From Three Titles
- Streaming To Be The Big Winner For The Super Bowl: Are TV Consumers Playing Ball?
- Taboola Tests AI-Based Ad-Creation Tool In Beta
- TikTok Goes After Repeat Offenders With New 'Strikes' System
- MediaDailyNews - Thursday, Feb. 2, 2023
- Smile, You Work At A Media Agency
- Publicis Reports Strong Organic Growth, Meta Shows Improvement
- General Motors, Netflix Open-Ended Partnership Includes Super Bowl
- The World's Fastest-Growing App Could Care Less, And That Makes Me Sad
- Known Appoints Former UM U.S. CEO Kasha Cacy Chief Media Officer
- Instacart Delivers Shoppable TV Commercials For Michelob ULTRA
- End Of An Era In Daytime Talk As Dr. Phil Ends Show
- GoodRx Fined For Allegedly Sharing Consumer Data With Ad Platforms
- Havas Media NA Taps FreeWheel To Scale U.S. CTV Campaigns
- SoundCloud And Pandora Extend Advertising Relationship With SXM Media
- DoubleVerify Combats Large-Scale Audio Ad Fraud
- Jaguar Land Rover Debuts Range Rover TikTok Channel
- Judge Reportedly Rejects FTC Request To Block Meta's Purchase Of Supernatural
- Tool Is Launched To Drive QR Code-driven Content
- Knock, Knock: Why Can't Minority-Owned Agencies Get Into The Room?
- Microsoft Bing Relying More On Tags To Identify Last Updates To Website
- Is The Government REALLY Going After Google?
- Agencies Are 'Cockroaches,' According To One 4A's Presenter
- MediaDailyNews - Wednesday, Feb. 1, 2023
- Media Owner Committee To Pitch 'JIC' Progress At NBCU One23
- Nine Months In The Making, GroupM Unveils Its Newest, Biggest Media Agency
- Former GroupM Intel Chief Brian Wieser Forms Consultancy, Launches Newsletter
- YouTube TV Pulls MLB Network Over Carriage Dispute
- Say What You Want About David Cohen, At Least He Has An Ethos
- With Viewership In The Tank, Grammy Awards Are Back For Another Try
- Amazon, Paramount Advertising Expand Partnership
- Audi Launches CX Digital Agency
- NBCU Pulls Plug On Peacock's Free Tier For New Subscribers
- Twitter Moves Forward With Payments System, May Include Crypto
- LinkedIn Lets Users Customize How Articles Appear In Search Engines
- Roku, Cox Automotive Strike Data-Sharing Deal
- Instagram Co-Founders Betting On AI For New Social Newsreader App
- Justice Department Should Urge SCOTUS To Review Social Media Laws, Group Says
- Finding The Space To Overthink
- 'Freedom Of Speech'? The U.S. Isn't India - Ask Elon Musk
- Sling TV To Add Local ABC Stations In 8 Markets, Raise Prices In 5
- TV Networks And Affiliates: What Relationship Should They Have In The Streaming World?
- Marketers Are Leaning Into Podcast Advertising: Study
- Traditional Chatbots Fail To Make Sense, Study Finds
