"For the price of [an in-game] Super Bowl spot, you could have had every single out-of-home asset in Phoenix for the month of February," … Read the whole story
The Super Bowl is the only American made-for-TV production capable of diverting the attention of an entire nation. Read the whole story
Philippe Krakowsky also told analysts that the pitch pipeline is likely to "pick up steam" following a decline in agency reviews during the pandemic. Read the whole story
Twitter is placing spots from major Super Bowl advertisers next to posts from some of the most controversial spreaders of hate and conspiracy theories, … Read the whole story
A panel at NBCU Advertising's One23 conference voiced support for a future with multiple currencies for streaming and linear video ad ratings. Read the whole story
When it comes to national television measurement used for the buying and selling of commercial time, Nielsen is an industry-mandated monopoly. While potential competitors … Read the whole story
But new data from SMI shows the category has been declining on its own accord, down nearly 10% in 2022. Read the whole story
BlackRock says the metaverse will change "work and play" with virtual meetings, golf outings, and concert experiences all being revolutionized by metaverse technologies. Read the whole story
Client spending was up exponentially last year (to $65 million) according to figures supplied by agency research firm COMvergence. Read the whole story
Four new tools in the Promote ad feature are designed to help brands and small businesses quickly turn organic posts into ads directly on … Read the whole story
Reorganization also underway. Content to be cut by $3B as part of overall $5.5B in cost reductions. Read the whole story
As we know from watching lightning, it's easy to ignore threats when they seem distant. When they move nearer, we pay close attention. Read the whole story
Privacy laws that require companies to obtain consumers' consent don't go far enough, a new report suggests. Read the whole story
Yelp CFO David Schwarzbach noted that while demand for home-service providers has softened since the middle of the pandemic, companies have been spending more … Read the whole story
Yahoo isn't getting out of the ad-tech business, but the company will lay off more than 20% of its workforce. Read the whole story
GumGum has achieved the MRC first accreditation for measurement of content-level analysis and URL reporting for CTV, for ads that serve through the Verity … Read the whole story
Lawmakers in the Senate are questioning Meta Platforms about the ability of China, Russia and other countries to access data about U.S. users of … Read the whole story
"It's almost as if Facebook and Gibson Dunn spent the better part of three years trying to gaslight their opponents, not to mention the … Read the whole story
Some 12% of abandoned apps carried programmatic ads as of Q4, reports Pixalate. Read the whole story
The revenue slump was partly offset by higher Dow Jones revenues, company says. Read the whole story
Sling is making it easy for users of the free service to add or drop a paid Sling TV sub or other popular paid … Read the whole story