MediaPost Weekend Editions for April 2015
MediaPost Weekend - Sunday, April 26, 2015
A Pitch Deck Worth A Thousand Words: Why KBS+ Wants You To Be A Startup
ANA, 4A's Unveil 'Transparency' Task Force: Will Take 'Decisive Action' To Address Concerns
Everyone On Earth Launches Apple Watch Apps
Dr. Oz Attacks His Attackers; Says He'd Take Some Segments Back
P&G Expects To Save $500 Million Through Agency Cutbacks
Comcast Calls Off Merger With TWC
Auditors Launch Study Analyzing Marketers' Programmatic Buys, Will Benchmark 'Working' And 'Non-Working' Media Budgets
ANA Calls Agency Financial Relations 'Disturbing,' Releases Findings To Back It Up
Ad-Blocking Crisis: Time Publishers Got Tough On Digital Shoplifters
Coca-Cola Launches $400 Million U.S. Media Agency Review, The First In A Decade
Social Media Risk Scoring Comes To Insurance
IAB: Digital Ad Revenue Approaching $50 Billion Annually
Google's Lobbying Spending Reaches New Heights
Episode 710: Sacred Ground, Or Does Attention Make Don and Betty 'Ooze'?
Mindless Media Is The New Fast Food
Senators Seek To Block Comcast's Merger With Time Warner
Publicis Groupe Reports 0.9% Organic Growth; Q1 Results Boosted By Sapient Buy And Exchange Rates
The Secret of Successful Marketing Lies In Split Seconds
Nielsen: Microsoft TV Campaigns Expand Social Presence
Utter Doom: The Anniversary
Google DoubleClick Network Hit With More Malvertising
MediaPost Weekend - Sunday, April 19, 2015
Google DoubleClick Network Hit With More Malvertising
National TV Ads Weak In Q1, Digital Makes Big Gains
Can Awareness and Attribution Live Together?
Dentsu Kick-Starts Fund, Has Yen For Startups
The Next Ad Blocker: Social Media
'Moone Boy' Just Might Be The Best Sitcom In The Entire World
Yahoo, Microsoft Restructure Search Alliance
Where's Your Name Been? Brand Safety Now Top Priority Following 'Paedo' Site Revelations
WPP Buys Mobile Ad Attribution Firm Medialets
Forbes Licenses New Capitalist Tool, Social Selling
Horizon Media Successfully Defends Telemundo, NBC Universo Assignments
Got A Supply Or Demand Idea? Rubicon Has A Garage For You To Build It In
Google, Prepare Yourself For An EU Beating
WPP, Publicis Stocks Continue Slide: Analyst Urged Investors To Exit The Sector
Episode 709: 'She's My Mother/She's My Sister/She's My Waitress'
TV Viewership Declines Across All Demos
Adland Stocks Fall After Analyst's Advice To Exit Ad Sector
Broadcast TV Advertising Forecast To Continue Early 2015 Decline
WideOrbit Unveils Programmatic TV Marketplace
Analyst Brian Wieser Urges Holding Company Investors To 'Exit The Sector,' Or 'Move To The Sidelines'
Who Doesn't Remember His First Time?
FCC To Examine Verizon's Supercookies
Unfriend Anyone Who Sends You Baseball Footage
MediaPost Weekend - Sunday, April 12, 2015
FCC To Examine Verizon's Supercookies
AT&T Seeks To Appeal Decision In Throttling Dispute
OTT Advertising Projected To Represent Half Of All TV Ad Revenue By 2020
Unfriend Anyone Who Sends You Baseball Footage
Turn Hit With New Lawsuit Over 'Zombie' Cookies
CBS All Access Signs 12 Station Groups
Are Timesheets Killing Innovation?
Spending Up, But Marketers Still Have Big Digital Blind Spots
Google Considering Buying Twitter (Rumor Has It)
Ad Tech Revenue To Grow To $100 Billion By 2020
Three Truths About Fraud
Episode 708: The Trinity: Blood, Death, and Coffee, Tea, or Me?
NCAA Men's Basketball Championship Game Scores $153M In Ad Revs
WPP's Data Alliance, Facebook Expand Global Alliance
YouTube Kids User-Generated Content Accusations At Heart Of Unfair Practices
Analyst Downgrades Omnicom From 'Outperform,' Cites Lack Of 'Visibility,' Uncertainty About Its Future
The Messy Part Of Marketing
Broadcast Viewers Are Older, Advertisers Must Adjust Demo Expectation
Sideswipes: How To Find Role Models For A Human Pace Of Life
Post-Rocket Fuel, Internet Ad Pioneer John Nardone Sets Sights Back On Sites, Joins Ad Server
Facebook Sued For Creating Database of 'Faceprints'
'Mad Men' Poses Existential Question: Is That All There Is?
'Rolling Stone' Retracts Campus Rape Story
Why $5 Million Is The Same As $5 Billion
NCAA Final Four Shoots Big Ratings
SC Johnson Puts $1 Billion Media-Buying Assignment In Review
Microsoft Stops Turning On Do-Not-Track Commands
MediaPost Weekend - Sunday, April 5, 2015
#ThingsBrandsNeverSaid: How FleishmanHillard Uses Data, Analytics, Content To Bring Client Stories To Life
SC Johnson Puts $1 Billion Media-Buying Assignment In Review
Microsoft Stops Turning On Do-Not-Track Commands
Global Ad Spend On Social Nets Forecast At 29%
Ad Market Saturates, Costs Begin Deflating: Even Prime-Time Not Immune
Major Media Cos. Forecast Lower Ad Revs
M&A Changes Media Landscape With 545 Transactions Worth $26.6 Billion In Q1 2015
L'Oreal USA Puts Its $1 Billion Media Assignment Into Review
Ello Revamps, Raises $5 Million
Nielsen Rebrands Online Ratings As Digital, Includes Mobile: Unclear How It Will Disclose Accreditation
Google AdWords Integration Identifies When Paid Search Triggers Offline Sale
Media Deals In Early 2015 Total $23 Billion, Digital Most Active
RTB Ad Spend Increased 141% In 2014; Mobile Key Part Of Growth
Sideswipes: Multiplication - Why The Next Big Thing Is Multiplying What We Have
FTC's McSweeny Reminds Advertisers To Disclose Paid Endorsements
Charter Communications Snaps Up Bright House Networks For $10B
Comcast Invests $4B In New Company Led By Michael Angelakis
Kill The Bots First, Then Tackle Viewability
Amazon Beats Google To The Professional Home Services Market
IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
P.R. Wild Pitches, Spring Edition
ZO Cuts Its 2015 Global Ad Spending Forecast
All The News That's Fit For One Sentence: NYT Unveils New Short-Form Story
The 'Mad Men' Set-Up: How Will We Deal?