MediaPost Weekend Editions for April 2015
- MediaPost Weekend - Sunday, April 26, 2015
- A Pitch Deck Worth A Thousand Words: Why KBS+ Wants You To Be A Startup
- ANA, 4A's Unveil 'Transparency' Task Force: Will Take 'Decisive Action' To Address Concerns
- Everyone On Earth Launches Apple Watch Apps
- Dr. Oz Attacks His Attackers; Says He'd Take Some Segments Back
- P&G Expects To Save $500 Million Through Agency Cutbacks
- Comcast Calls Off Merger With TWC
- Auditors Launch Study Analyzing Marketers' Programmatic Buys, Will Benchmark 'Working' And 'Non-Working' Media Budgets
- ANA Calls Agency Financial Relations 'Disturbing,' Releases Findings To Back It Up
- Ad-Blocking Crisis: Time Publishers Got Tough On Digital Shoplifters
- Coca-Cola Launches $400 Million U.S. Media Agency Review, The First In A Decade
- Social Media Risk Scoring Comes To Insurance
- IAB: Digital Ad Revenue Approaching $50 Billion Annually
- Google's Lobbying Spending Reaches New Heights
- Episode 710: Sacred Ground, Or Does Attention Make Don and Betty 'Ooze'?
- Mindless Media Is The New Fast Food
- Senators Seek To Block Comcast's Merger With Time Warner
- Publicis Groupe Reports 0.9% Organic Growth; Q1 Results Boosted By Sapient Buy And Exchange Rates
- The Secret of Successful Marketing Lies In Split Seconds
- Nielsen: Microsoft TV Campaigns Expand Social Presence
- Utter Doom: The Anniversary
- Google DoubleClick Network Hit With More Malvertising
- MediaPost Weekend - Sunday, April 19, 2015
- Google DoubleClick Network Hit With More Malvertising
- National TV Ads Weak In Q1, Digital Makes Big Gains
- Can Awareness and Attribution Live Together?
- Dentsu Kick-Starts Fund, Has Yen For Startups
- The Next Ad Blocker: Social Media
- 'Moone Boy' Just Might Be The Best Sitcom In The Entire World
- Yahoo, Microsoft Restructure Search Alliance
- Where's Your Name Been? Brand Safety Now Top Priority Following 'Paedo' Site Revelations
- WPP Buys Mobile Ad Attribution Firm Medialets
- Forbes Licenses New Capitalist Tool, Social Selling
- Horizon Media Successfully Defends Telemundo, NBC Universo Assignments
- Got A Supply Or Demand Idea? Rubicon Has A Garage For You To Build It In
- Google, Prepare Yourself For An EU Beating
- WPP, Publicis Stocks Continue Slide: Analyst Urged Investors To Exit The Sector
- Episode 709: 'She's My Mother/She's My Sister/She's My Waitress'
- TV Viewership Declines Across All Demos
- Adland Stocks Fall After Analyst's Advice To Exit Ad Sector
- Broadcast TV Advertising Forecast To Continue Early 2015 Decline
- WideOrbit Unveils Programmatic TV Marketplace
- Analyst Brian Wieser Urges Holding Company Investors To 'Exit The Sector,' Or 'Move To The Sidelines'
- Who Doesn't Remember His First Time?
- FCC To Examine Verizon's Supercookies
- Unfriend Anyone Who Sends You Baseball Footage
- MediaPost Weekend - Sunday, April 12, 2015
- FCC To Examine Verizon's Supercookies
- AT&T Seeks To Appeal Decision In Throttling Dispute
- OTT Advertising Projected To Represent Half Of All TV Ad Revenue By 2020
- Unfriend Anyone Who Sends You Baseball Footage
- Turn Hit With New Lawsuit Over 'Zombie' Cookies
- CBS All Access Signs 12 Station Groups
- Are Timesheets Killing Innovation?
- Spending Up, But Marketers Still Have Big Digital Blind Spots
- Google Considering Buying Twitter (Rumor Has It)
- Ad Tech Revenue To Grow To $100 Billion By 2020
- Three Truths About Fraud
- Episode 708: The Trinity: Blood, Death, and Coffee, Tea, or Me?
- NCAA Men's Basketball Championship Game Scores $153M In Ad Revs
- WPP's Data Alliance, Facebook Expand Global Alliance
- YouTube Kids User-Generated Content Accusations At Heart Of Unfair Practices
- Analyst Downgrades Omnicom From 'Outperform,' Cites Lack Of 'Visibility,' Uncertainty About Its Future
- The Messy Part Of Marketing
- Broadcast Viewers Are Older, Advertisers Must Adjust Demo Expectation
- Sideswipes: How To Find Role Models For A Human Pace Of Life
- Post-Rocket Fuel, Internet Ad Pioneer John Nardone Sets Sights Back On Sites, Joins Ad Server
- Facebook Sued For Creating Database of 'Faceprints'
- 'Mad Men' Poses Existential Question: Is That All There Is?
- 'Rolling Stone' Retracts Campus Rape Story
- Why $5 Million Is The Same As $5 Billion
- NCAA Final Four Shoots Big Ratings
- SC Johnson Puts $1 Billion Media-Buying Assignment In Review
- Microsoft Stops Turning On Do-Not-Track Commands
- MediaPost Weekend - Sunday, April 5, 2015
- #ThingsBrandsNeverSaid: How FleishmanHillard Uses Data, Analytics, Content To Bring Client Stories To Life
- SC Johnson Puts $1 Billion Media-Buying Assignment In Review
- Microsoft Stops Turning On Do-Not-Track Commands
- Global Ad Spend On Social Nets Forecast At 29%
- Ad Market Saturates, Costs Begin Deflating: Even Prime-Time Not Immune
- Major Media Cos. Forecast Lower Ad Revs
- M&A Changes Media Landscape With 545 Transactions Worth $26.6 Billion In Q1 2015
- L'Oreal USA Puts Its $1 Billion Media Assignment Into Review
- Ello Revamps, Raises $5 Million
- Nielsen Rebrands Online Ratings As Digital, Includes Mobile: Unclear How It Will Disclose Accreditation
- Google AdWords Integration Identifies When Paid Search Triggers Offline Sale
- Media Deals In Early 2015 Total $23 Billion, Digital Most Active
- RTB Ad Spend Increased 141% In 2014; Mobile Key Part Of Growth
- Sideswipes: Multiplication - Why The Next Big Thing Is Multiplying What We Have
- FTC's McSweeny Reminds Advertisers To Disclose Paid Endorsements
- Charter Communications Snaps Up Bright House Networks For $10B
- Comcast Invests $4B In New Company Led By Michael Angelakis
- Kill The Bots First, Then Tackle Viewability
- Amazon Beats Google To The Professional Home Services Market
- IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
- P.R. Wild Pitches, Spring Edition
- ZO Cuts Its 2015 Global Ad Spending Forecast
- All The News That's Fit For One Sentence: NYT Unveils New Short-Form Story
- The 'Mad Men' Set-Up: How Will We Deal?
