MediaPost Weekend Editions for March 2023
MediaPost Weekend - Saturday, March 25, 2023
U.S. Ad Market Falls For 8th Consecutive Month In February
March Madness Sees 22% Ad Gain, Steady Viewing
Twitter's Musk, NBCU's Yaccarino Joining Forces, On Stage
Dentsu-Led NFT Experiment Gives Creators Access To Horror Show Assets
NBCU Plots Movie Comeback For OCD Detective Monk
Utah Restricts Teens From Using Social Media
FTC Proposal Would Require Newspapers To Accept Online Cancellations
Talking About TV: Most Talk YouTube -- Especially Younger Viewers
Publishers To Seek Compensation For AI-Generated Content
Sports Rights To Reach $67B By 2028, Helped By 'Desperate' Pay-TV Platforms
Try Typing With Your Thumbs!
Ahead Of CEO Testimony, TikTok Updates Community Guidelines
Lego Prepping For Global Media Review
When Misinformation Passes The Turing Test
DirecTV, Newsmax Strike New Carriage Deal, Ending 2-Month Dispute
Instagram Rolls Out 'Reminders' Ad Format, Tests Ads In Search
LinkedIn Creates Profile Summaries, Job Listings Via Generative AI
Google Opens Bard To Some, Says It's Not Search Replacement
Havas Plays In New Sandbox: Taps Content, Tech, Fandom To 'Earn Consumer Attention'
Atlas Shrugs: ARF To Release One Mapping 'Attention' Suppliers
Like Sands Through The Hourglass, So Are The Days Of My TV Life
California Bill Would Force Tech Giants to Pay 'Journalism Usage Fee'
Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Video Measurement 'JIC' Invites Google/YouTube To Join
Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
Coming Of Age At The End Of A Century: It's 'Y2K: The Musical!'
MediaPost Weekend - Saturday, March 18, 2023
How Will Silicon Valley Bank Collapse Affect The Ad Biz?
Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'
Rising Prices Are Top Worry For Consumers Worldwide
Harder Times Shift Advertiser Focus From Harmful Content To Performance
GEICO Leads Insurance Category In Big Ad-Spending Declines
Why It's Time To Listen To Mobile's First Anti-Fraud Evangelist
'22 Political Ad Spending Revised Down 7.5% To $8.94B
Nielsen: Streaming Reaches 34% Share In February, Linear Continues To Fall
ANA, 4As, IAB Task Force To Update Digital T&Cs
Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
Toys R Us Takes Geoffrey On The Road
FTC Urged To Investigate Twitter's 'Increasingly Cavalier' Approach To Privacy
ESPN Sells Out Women's NCAA Championship Broadcast Inventory
National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
Amazon To Halt Subscriptions In September
ABC's 'Oscars' Up 12%, Ad Spend Hits $106M
Walgreens Appoints Publicis Groupe's Epsilon As Its New Media AOR
Meta Explores Launching Twitter-Like Network
All Ego Aside, Who Should Get Credit For The VID?
MediaPost Names Best In Auto Marketing For 2022
Animated 'Agent Elvis' Is A Triumph For Netflix
Tubi To Hold Pre-Upfront Event For Advertisers
AMC Gets Lucky Again With New Odenkirk Series
Uber Launches Self-Serve, Out-Of-Home Cartop Ads
Robert Blake And The Good Old Days Of Our Television Youth
MediaPost Weekend - Saturday, March 11, 2023
With Kimmel As Host, Oscars Will Be A Slap-Free Zone
Chris Rock Takes Brand-Bashing Rampage To Netflix
Burn 'Em? Give 'Em Away? Adidas' Billion Dollar Dilemma
Mindshare U.S. CEO Amanda Richman Abruptly Departs
Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges Cited
Havas Group Reports 6.8% Growth For 2022
5% Solutions
GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets
GroupM's Motion Entertainment Strikes Distribution Deal With Warner Bros. Discovery
Paramount Global Reportedly In Talks To Sell Majority Stake To Producer Tyler Perry
Microsoft Ad Chief Wilk Steps Down, Sainsbury-Carter Steps In
Less Than Half Of Marketers' TV/Video Ad Budgets Going To Upfront Deals
'JIC' Releases Criteria For Certifying Ad Currencies, Issuing RFPs Soon
YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A 'Silo'
Gigi Sohn Withdraws From Consideration For FCC Post
What's The Deal With Virtual Influencers?
Toyota's Lisa Materazzo Named Automotive Marketer Of The Year
Rebuilding A Broken Brand Through Smart Marketing & Advertising
Nissan Shifts Witherspoon To Global Marketing, Hires Kia Exec
FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
NCAA's March Madness Near Sellout Levels
Cannes Combats Ad Industry Ageism, Unveils Senior Lions
MediaPost Weekend - Saturday, March 4, 2023
Adobe Consolidates Media With Wavemaker, Publicis Media
The Promise And Peril Of AI Music: What Have We Unleashed?
Nick Brien's Next New Game (Turns Out, It's Gaming)
TikTok Sets 1-Hour Daily Limit For Teens
Stagwell Reports 14% Growth For 2022
House Committee Advances Bill To Ban TikTok
Axel Springer CEO Eyes Digital-Only, Warns AI Could Replace Journalism
GroupM: Don't Stop The Presses, Unveils Plan To Vet Local News Sites Worldwide
Chicken Littles Of TV News Warn: It's Going To Rain!
Privacy Standards Should Be Set By Congress, Not FTC, Industry Argues
Dentsu, Others Indicted In Olympic Bid-Rigging Scandal
MRC Accredits Mediaocean Stack For Ad Verification Across Digital Media, Including CTV
Real Life Usually Lives Beyond The Data
Microsoft Starts To Define How Advertising Works In Search And Bing Chat Queries
Twitter Urges Judge To Toss Suit Over Ad-Targeting Slip-Up -- For Good
The Future Of Human Agency, Give Or Take 12 Years
Pfizer Launches $1.5 B Global Review: Includes Media, Creative, PR
Pinterest Tests New Premium Video Ad Format In Search Tab
Florida's New Anti-Red, White & Blog Bill
Stagwell's Penn: 'We're Too Big To Ignore In The Marketplace'
New Network Trend: Daring Duos On Impossible Missions
OOH Industry Releases New Audience Data, Reboots Reach & Frequency
Murdoch Outs Fox News Hosts Over Election Lies: Fox TV Advertisers On The Outs?
Havas Media Vet Jason Kanefsky Moves On