MAD Agency Daily Editions for February 2016
MAD Agency Daily - Monday, Feb. 15, 2016
This Agency Is Hiring But Only Wants Dyslexics to Apply
IPG Posts Strong 2015 Results Including 6.1% Organic Growth
Upfront Marketplace Could Return Low Single-Digit Growth
Lenovo's Comedic Solution To 'Downtime Drama'
DigitasLBi Detroit Helps Flint Water Crisis Recovery Effort
Obit: ISCI Creator, Voice Of First 'Sound Logo' David Webster Dole, Dead At 101
Sounds of Silence
NEW! Digitally Carve Your Love For Someone Using 'True Love Maps'
REVOLVING DOOR: CP+B Makes Creative Hires In Boulder, Hong Kong
BIZ DEV: Eurail Group Taps Spring O'Brien As North American AOR
MAD Agency Daily - Friday, Feb. 12, 2016
Agency's 'Valentine's Day Card Generator' Gives the Finger But Hasn't Lost The Agency Any Clients
IPG's Philippe Krakowsky Named Chairman IPG Mediabrands
Spin Master Puts Media Assignment Into Review
iCrossing Creates New Media Services Unit
Nielsen Adds More Business For Total Audience Measurement
For Valentine's Day, Physical Shopping Beats Digital
Advertising's Transparency Struggles Come From A Misguided Model
NEW! Smokers Can Cause Pets To Get Sick, Ending Adorable Cat Videos, Says Truth's #Catmageddon
REVOLVING DOOR: Havas Worldwide New York Names Laura Maness As President
BIZ DEV: University Of Alabama At Birmingham Awards PadillaCRT A Digital Assignment
MAD Agency Daily - Thursday, Feb. 11, 2016
Calgary Agency Sends Porn-Inspired Double Entendres to Clients For Valentine's Day
Coming Off A Weak 2015, Publicis Expects 2016 To Be 'Year Of Transition'
OMD Remains Top Gunn, Bests Other Media Shops For 10th Consecutive Year
Rauxa Appoints New CEO, Becomes SteelHouse AOR
Grupo Gallegos Forms Brand Activation Group
Airbnb Ties With Jungle Book, Bear Grylls In New Campaign
Dentsu Aegis To Acquire Amsterdam Agency
PSE Gets Animated In New Campaign From DNA
Marketing in the Digital Economy: It's All About Relationships
NEW! Angel Soft Shows Stepfamily Love in 'Related By Love'
REVOLVING DOOR: Todd Eisner Joins barrettSF As Creative Director
BIZ DEV: Genuine Named Digital AOR For Spartan Race
MAD Agency Daily - Wednesday, Feb. 10, 2016
Marketer Behind 'Ship My Pants,' 'Show Your Joe' And 'ElfYourself' Heads to Chicago Agency
Omnicom's New Global Media Agency To Launch 'In A Few Weeks'
E*Trade Media Assignment Goes Into Review
Horizon Media Hatches First Incubator Project: VoterGuru
Terri & Sandy Solution Adds Phonak Duties
The Wedding Is On; Now What?
A New Way to Determine Corporate Value
NEW! Coors Light To Consumers: 'Climb On'
REVOLVING DOOR: Juan Cruz Vassallo Joins The Community As Associate Creative Director
BIZ DEV: Mekanism Wins Alaska Airlines
MAD Agency Daily - Tuesday, Feb. 9, 2016
Wall Street Analyst Wieser Upgrades IPG To 'Buy' Rating
Amsterdam Shop SuperHeroes Establishes U.S. Outpost In NY
Mediabrands Boosts Mobile Chops With Purchase Of UK's Mubaloo
Paramjeet Sanghera Joins Jellyfish As CTO
Nature's Path Breaks New Marketing Campaign
Why The 4As Media Guidelines Are Missing The Point
Step Aside, Hyundai, Heinz And Doritos -- TurboTax Wants Its Moment Of Super Bowl Glory
NEW! Sweethearts Candies Wants Fans To Share Their Sweetheart Stories For Valentine's Day
REVOLVING DOOR: Cameron Wilson Named Creative Director For Tribal Vancouver
BIZ DEV: Xcel Energy Names Yamamoto As AOR
MAD Agency Daily - Monday, Feb. 8, 2016
Newsflash! This Article Is Not About Super Bowl Ads!
CPGs Are Big Game Winners Off The Field
At The Super Bowl, Broncos Win, Budweiser Fumbles
Bose Tweets Music For Super Bowl 50
Mindshare: Tweeters Rooting For Manning, Broncos And A Fairy Tale Ending
Assembly, CP+B Help Score With Sports Marketing Platform
Persistent Pedaler
Super Bowl, NFL Out-Of-Home Viewing Rises
NEW! PayPal Launches First Super Bowl Ad
REVOLVING DOOR: Ricardo Diaz Joins Omelet As Executive Digital Director
BIZ DEV: Stalwart Communications Named Agency Of Record For hearTV
MAD Agency Daily - Friday, Feb. 5, 2016
IBM's iX Scoops Yet Another Digital Shop
Agency Strikes New Kind Of Unwired Deal, A Step Toward Local Broadcast Programmatic
NO MORE Domestic Violence Super Bowl Ad To Run In Third Quarter
MTV, Preacher Put A Spotlight On Rape Culture
3% Conference Orchestrating Super Bowl Tweetup
MEC Makes Two Global C-Level Appointments
Nationwide Insurance, McKinney Part Ways After 7 Years
Agency Vet Dan Wald Joins Joanne Davis Consulting
GreyHealth Group Buys The Lathe
What The Fun? How A Little-Known Holiday Can Mean Big Things For Your Agency
Programmatic TV: Don't Adopt The Mistakes
NEW! Michelob Ultra's Super Bowl Ad Raises A Cold One To Fitness Fanatics
REVOLVING DOOR: Simon White Named CSO Of FCB West
BIZ DEV: VentureFuel Partners With CitrusMark
MAD Agency Daily - Thursday, Feb. 4, 2016
This Hot Dog Lover Is Really Miffed That Heinz Put Ketchup Bottles In That Cute Super Bowl Dachshund Ad
IBM Discloses Third Agency Acquisition In Two Weeks
Local Agencies: Want More Business? Pitch A Franchisee
Bud Light's Super Bowl Ad Bows New Political Party: The Bud Light Party
Programmatic Prices Increase Despite Rise In Volume, Market Concentrates Around 'Quality' Supply
Spark, DDB Help ConAgra Relaunch Banquet
Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort
Spalding To Recruit 'True Believers' In New Campaign
The Impact Of Viewability On Creative Advertising
NEW! Mountain Dew's Super Bowl Ad Introduces The World To #PuppyMonkeyBaby
REVOLVING DOOR: Ed Castillo Named Global CSO Of Arnold Worldwide
BIZ DEV: Raffi Named Kenwerks As Marketing AOR
MAD Agency Daily - Wednesday, Feb. 3, 2016
New ANA Study Reveals 50% Of Brands Turn To Startups For Social Media And Content
Otis Spunkmeyer Selects Generator Media + Analytics For U.S. Media Duties
SMG's Winning Super Bowl Strategy
Y&L Scoops Up Pet Supplies Plus
Tribeca Film Festival Creates New Branded Storytelling Award
Larabar Launches First TV Spots And A Partnership With Feeding America
James Lipton Rejected As Spokesman In TurboTax's Super Bowl Ad
Christopher Walken Brings Color To Man's Wardrobe In Super Bowl Ad For Kia
Potty Talk
NEW! Steven Tyler Gives His Portrait Vocal Lessons In Skittles Super Bowl Ad
REVOLVING DOOR: Fiona Lloyd Promoted To Network Development Officer At Carat Global
BIZ DEV: Cloudfactory Named Global Creative AOR For Strongbow Apple Ciders
MAD Agency Daily - Tuesday, Feb. 2, 2016
OMG! Chicago Agency Launches Something Totally New! A Freelance Network. Yawn.
More Fallout From Campbell Ewald 'Ghetto Memo'
The ANA And 4A's Have -- Predictably -- Split On Transparency
Hot Dogs Without Ketchup? That's Crazy, According To Heinz Super Bowl Ad
Some Clarity Vis-a-Vis Native Advertising And Content
Avocados From Mexico's Super Bowl Ad Takes Place In Outer Space Museum
Naked Juice's Local Focus
Nashville Hot Chicken Served The O'Charley's Way
Big Branding Makeover For Alaska Airlines
NEW! In Hyundai Elantra Super Bowl Ad, Residents Of Ryanville Have Trouble Focusing
REVOLVING DOOR: Kasi Bruno Joins 180LA As Executive Strategy Director
BIZ DEV: GKV Named AOR For SnackWell's And Back To Nature
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