MAD Agency Daily Editions for September 2021
MAD Agency Daily - Thursday, Sept. 16, 2021
Stagwell Merges Assembly And ForwardPMX
Microsoft Touts Windows 11 In New Ad Campaign
Nike's 'You Can't Stop Us' From W+K Wins Outstanding Commercial Emmy
Mediaocean Integrates TikTok: Enables Agencies To Plan, Buy, Measure, Optimize
Streaming's View-Time Edge Over Linear Up To 78 Minutes Per Week, 49% Have Shopped Online Due To Streaming Ad
Commercial Frequency Really Wears Me Out!
Ecommerce Comes To TikTok For Budget-Friendly Conversions
New Podcast Explores How Meaning Shapes Consumer Experience
MAD Agency Daily - Wednesday, Sept. 15, 2021
CommonSpirit Health Campaign Reminds Us COVID Battle Is Still On
S4 Capital Raises Full-Year Guidance After Strong First Half
Are We Prepared For Artificial Intelligence In The Advertising World?
Agencies Pledge To Promote Responsible Influencer Marketing Of Alcohol
Building A Creative Quality Score Into Campaign Review Process Improves Performance
Teaching, Preaching And Screeching: What's Wrong With Vaccine Messaging
CPG, Retail Back-To-School Ads Address Parental Stress, Kids' Confidence
Online Holiday Sales Could Hit Up To $218 Billion: Deloitte
Connelly Partners Launches Health Practice, Taps Piotrowski To Lead It
Meet MuteSix And its Direct-To-Consumer Strategy
Tunnl Taps Wunderman Thompson Exec For Chief Product Officer Role
MAD Agency Daily - Tuesday, Sept. 14, 2021
Cryptocurrency Startup BlockFi Launches First TV, Social Ad Campaign
How Back-To-School Shopping Patterns Are Shifting This Year
INSP Taps Horizon Media As Marketing AOR
Brady, Bundchen 'Are In' For New FTX Campaign
Havas Takes The Pledge, Vows To Throw Support Behind 'Protect Our Press'
UM Creates Chief Diversity Officer Role, Taps Diversity Vet Marshall To Fill It
Advertising Emerges As Fastest-Growing Source Of Recorded Music Revenues
Shopify Launches Hub To Help Brands Sell Across Borders
Ad Industry Defends 'Inaccurately Maligned' Targeting
'Lead Generation,' 'Brand-Building Strategy' Intent Data Spikes Among Brands
MAD Agency Daily - Monday, Sept. 13, 2021
Fewer Ads Commemorate 20th Anniversary Of 9/11
Reflections Of 9/11: How Madison Avenue Remembers It
9/11 Ranks Second Only To COVID As Life-Altering Event For Americans
Being There, Sort Of
Havas Media Raids Data And Analytics Talent From Rival Shops
Carat Taps Essence's Chapman For U.K. CEO Role
Second Generation Takes Creative Helm At Laughlin Constable
Hudson MX Taps Former MediaOcean Ops Head Charlotte Martin
Texas Governor Signs Law Banning Social Platforms From 'Censoring' Posts
WFA Reels In Commitments To Its Planet Pledge Initiative
MAD Agency Daily - Friday, Sept. 10, 2021
Unilever Completes $4 Billion Media Agency Review
WPP Bolsters Ford Client Team With Series Of Global Appointments
Parent Goes Through Puberty in Ad for Life 360
Out-Of-Home's Pandemic Paradox: U.S. Time Spent Rose As Ad Spending Crashed
MRC Updates In-Game Ad Measurement
Healthcare Pitch Briefs: Whatever happened to People?
Focusing On What's Important
Cramer-Krasselt Elevates Estes To Lead Its Chicago Headquarters Operations
MAD Agency Daily - Thursday, Sept. 9, 2021
Duncan Channon Adds Three To Bolster Creative, Design Efforts
Adland's Madonna Badger Wins Lifetime Achievement Award
Want To Dial Down Your Sex Appeal? Try Axe Lite
S4 Capital's Media.Monks Merges With Cashmere
Why A College Athlete Ruling Is A Slam Dunk For Influencer Marketing
Media Bridge Taps Radio Vet Knoepke To Lead Marketing
Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Subway Keeps Gag Going With New Serena Williams Ad-Within-An-Ad
The Choo Fits: Amazon Prime Video's Massive Global Promo Effort For Cinderella
MAD Agency Daily - Wednesday, Sept. 8, 2021
WFA Study Finds Media 'Capability Gaps'
Pearl Milling Campaign: 'Same Great Taste' As Aunt Jemima
Starcom Showcases Bravest Talent In Series Promoting Industry Diversity
Tech Leads Call For Change, Say Pentagon Not Prepared To Defend U.S. In Advanced Technology, AI
Havas Veterans Launch New Healthcare Agency
Inauguration Poet Amanda Gorman Lands Estee Lauder Deal
Kantar Names Bacuvier Worldpanel Global CEO
MAD Agency Daily - Tuesday, Sept. 7, 2021
Summit Health Launches First Consumer Campaign
Tomorrow's Media Agency Is A Modular Tech Platform
The Marketing Arm Elevates Gallagher To Executive Creative Director
Wavemaker Prevails In De'Longhi NA Media Review
ESPN+ Debuts New Brand Campaign Inviting Fans To 'Join The Evolution'
In New Eyewear Ad, Tom Brady Meets His Ancient Self
How Loyal Are Your Customers?
Fitzco Promotes Camp Sunshine Efforts To Enrich Lives Of Young Cancer Patients
MAD Agency Daily - Friday, Sept. 3, 2021
C4 Energy Drink Launches 'Ignite Your Fire' Campaign
GSD&M, Builder Of Big Brands Like Southwest Airlines, Walmart, Turns 50
Marketing Veteran Bradford Joins MNTN As Chief Growth Officer
DOJ Preparing To Sue Google Over Alleged Ad Monopoly: Report
Nielsen, Clients React To MRC's Suspensions
Mozilla Firefox Secret Menu Campaign Debuts
CMO Tenure Hits 10-Year Low
Stagwell's Forward PMX Bolsters Senior Leadership
MAD Agency Daily - Thursday, Sept. 2, 2021
Publicis Groupe Wins Consolidated $200 Million Planet Fitness Account
De Beers Consolidates Global Media AOR At Havas Media Group
Publicis Groupe Taps Envision Digital's Ouziel As CEO Of Shared Platforms
Former Wunderman Thompson NY CEO Joins Landor & Fitch
Stirista Aids Ad Council And American Lung Association With Free Digital Awareness Campaign
Epsilon Integrates Its CORE ID Offering With The Salesforce Customer Data Platform
Trust In The Media Gets More Complicated For Viewers, Advertisers
Agency Labelium Play To Use Neutronian For Privacy Compliance, Data Verification
American Family Salutes Its Brand Ambassador, Hall Of Famer Derek Jeter
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